You've been lied to 😡😡😡😡Gym Launch will NOT solve all your business problems... And the reason that I create NEWUpdated PlaysProcessesTests in Legacy (our highest level of service) on a REGULAR basis... Success creates deficits. Ep 72

Summary Notes


In an impromptu discussion, the host explains the inevitability of challenges in a growing business, using the example of gym owners who face issues beyond initial customer acquisition. He emphasizes that solving one problem often uncovers another, likening business growth to enduring and overcoming a series of "earthquakes." The host, borrowing a phrase from Alex Tarpon, asserts that "success creates deficits," meaning that growth necessitates the development of new skills and solutions. He candidly shares his own entrepreneurial journey, stressing the importance of continuous learning and investment in information to accelerate progress. The conversation also touches on the benefits of community and shared knowledge in the industry, with the host advocating for a mindset of responsibility and resilience among entrepreneurs. He concludes by promising ongoing improvement and support for his clients, hinting at future developments in his business model.

Summary Notes

Introduction to Podcast Content

  • Alex Tarpon opens the podcast by acknowledging the variability in content consumption patterns.
  • He announces an unplanned episode prompted by a conversation his sales director had.
  • The sales director's conversation was with a client facing growth challenges in their business.

"Going on, everybody, happy hump day, happy Wednesday. I don't know what day you're actually consuming this on, whether it's podcast or video, but whatever way you are consuming me, welcome."

This quote is Alex Tarpon greeting the audience and acknowledging the different ways and times the content might be consumed.

"And this one was not planned at all, but was something that my sales director messaged me just a couple seconds ago and he was saying that he was talking to somebody who was in launch and they basically have grown, essentially, and as a result, need to hire people because their business is scaling."

Alex Tarpon sets the stage for the episode by sharing the impetus for the discussion: a conversation about a business needing to scale due to growth.

Success Creates Deficits

  • The concept that "success creates deficits" is introduced, indicating that with business growth come new challenges.
  • Alex Tarpon borrows this phrase to explain that no single business program can solve all problems.
  • The idea that solving one problem in business inevitably leads to the emergence of another is highlighted.

"Success creates deficits. And I'm borrowing that phrase from Alex Tarpon, but I don't know if he was the first one to say it, but success creates deficits. There is no business program in. Right. That will solve all of your business problems."

Alex Tarpon emphasizes that success in business leads to new challenges and that no single program can address every issue a business may face.

"Because as you solve one, another will appear. It's part of growth."

This quote reinforces the concept that business growth is a continuous process where solving one problem leads to the discovery of new ones.

Acquisition and Growth Challenges

  • Initially, businesses, such as gyms, struggle with acquiring new customers.
  • The acquisition system is crucial for business growth but does not resolve all issues.
  • Alex Tarpon discusses the importance of having a robust front-end system to drive business.
  • He stresses that acquisition systems expose pre-existing problems that were not apparent before due to lower pressure on the business.

"And so when gyms come into our world in the beginning, the first problem they have is an acquisition problem. They don't know how to grow their business at will."

Alex Tarpon identifies customer acquisition as a primary challenge for new businesses, particularly gyms.

"But once you have an acquisition system, the acquisition system does not solve your problem. It exposes the problems that are already there in your business."

This quote explains that while an acquisition system is vital for business growth, it reveals other underlying issues within the business that need to be addressed.

The Entrepreneur's Role in Business Growth

  • Entrepreneurs must develop new skills to cope with the different stages of business growth.
  • Alex Tarpon uses his own potential for success as an example of the importance of skill acquisition.
  • He breaks down acquisition into three components: lead generation, lead nurture, and sales.
  • These components are solved at one level of service in his gym launch program.

"The business is limited by you. I can tell you that. If I started another business and this ended tomorrow, I know. I can tell you without a shadow of a doubt that it would be a $50 million business within 18 months."

Alex Tarpon asserts that the entrepreneur's skill set limits or enables the potential for business growth.

Scaling Fulfillment and Team Leadership

  • As businesses grow, the need to scale fulfillment and improve service levels arises.
  • Alex Tarpon explains that trainers may lack the processes to maintain high service levels with increased customer volume.
  • The discussion moves towards the importance of leadership and team motivation in scaling operations.
  • Commission-based structures aligned with key performance indicators (KPIs) are mentioned as tools for driving business growth.

"And so what needs to happen next? You have to scale fulfillment, right?"

Alex Tarpon identifies scaling fulfillment as the next step after addressing acquisition challenges.

"That's where leadership comes into play. That's where inspiring the team, that's where having commission based structures that make sense that are going to be tied to key KPIs, right? Key performance indicators, those are all things that are going to drive the growth of the business."

This quote highlights the role of leadership and appropriate incentive structures in scaling a business and addressing growth-related challenges.

Continuous Growth Mindset

  • Alex Tarpon criticizes the mindset of fixing a business problem and then expecting no further issues.
  • He advocates for a continuous growth mindset for entrepreneurs and business owners.
  • The concept that businesses must evolve and face new challenges to maintain and grow is emphasized.

"Anything is going to solve your business's problems because it's a faulty mindset of thinking that your business has a problem and then when it is fixed, it will be done. Like, I can retire now."

Alex Tarpon critiques the notion that businesses can reach a point where no new problems will arise, emphasizing the need for ongoing growth and adaptation.## Growth or Stagnation

  • The market in 2018 is characterized by rapid growth and increasing competition.
  • Stagnation is equated with business death in such a fast-paced environment.
  • The concept of "grow or die" is emphasized as a core tenet for employees at gym launch.
  • Personal growth of employees is seen as directly influencing the company's growth potential.

"decide that you no longer want to grow and then it's true. But then if you're not growing, you're stagnating. And if you're stagnating in this market in 2018, in a market that grows faster than ever, with more competitors than ever, what do you think is going to happen when you stagnate?" "The core tenets at gym wants to grow or die. And that's more so targeted at us, the employees." "The business's growth will be capped by the personal growth of each member."

These quotes highlight the importance of continuous growth for both individuals and the business. Stagnation in a dynamic market leads to failure, while the company's progress is limited by its employees' personal development.

Embracing Challenges and Skill Development

  • Employees should view skill deficits and pressure as positive challenges that drive growth.
  • Stress from these challenges indicates a disconnect and is not beneficial.
  • Growth involves learning to overcome deficits and adapt to new challenges.

"That's what part of growth is, right? That's the deficit that you're feeling, the pressure that you feel of like, oh, shit, this is messed up, is a good thing." "You're always going to have a deficit. It's just going to be different, and then you're going to learn how to fix it."

These quotes suggest that recognizing skill deficits and feeling pressure are integral parts of the growth process. Employees should accept and learn from these challenges rather than be discouraged by them.

Accelerated Business Growth Through Solutions and Community

  • Gym launch aims to rapidly resolve common business issues like lead generation, nurturing, and sales.
  • This approach forces growth by providing solutions that allow for immediate and significant progress.
  • Community and leveraging information from successful peers can solve problems more efficiently and foster growth.

"Why do gyms either break or blow up with gym launch? Because we force growth, right?" "You can solve those problems faster with community and leverage information advantage."

The quotes explain the gym launch strategy of forcing growth by providing solutions to common problems and utilizing the power of community to accelerate business success.

Iterative Improvement and Best Practices

  • Gym launch iterates on its business model based on collective successes.
  • The aim is to create a "super gym" by adopting best practices from top-performing gyms.
  • Continuous improvement leads to the rapid creation of million-dollar gym facilities.

"And we can iterate based on the successes of everyone who's here, who is willing to look at problems, future problems, solve them together, and then grab the best pieces and make one unbelievable super gym, right?"

The quote emphasizes the iterative nature of the gym launch model, which evolves by incorporating successful strategies from the community, fostering an environment of collective problem-solving and innovation.

Defining a New Business Category

  • Gym launch and gym legacy are seen as forming a new category of business.
  • The model is distinct from marketing agencies, guru businesses, and masterminds.
  • It operates as an information broker, sharing best practices for mutual growth.

"So what is it? I don't know. I'm still trying to figure out a word for it. It's like a white, labeled micro gym model. It's an information broker."

Alex Tarpon expresses the difficulty in categorizing the unique business model of gym launch, which functions differently from traditional business models by focusing on sharing information and best practices for accelerated growth.

Case Study: Rapid Growth Through Structured Guidance

  • Joey Huber's success is cited as an example of the effectiveness of gym launch's structured approach.
  • The roadmap provided by gym launch allows gym owners to bypass trial-and-error processes.
  • This structured guidance leads to unprecedented growth rates for participating gyms.

"That's how you've got people like Joey Huber, who by his 16th week of gym launch had tripled his business from him doing 40 grand a month to doing 120,000 a month recurring, right, by his 16th week."

The quote showcases a specific success story, highlighting the transformative impact of gym launch's methods on business growth, demonstrating the advantage of having a clear roadmap and expert guidance.## Information Advantage and Leverage

  • Businesses often fail because they cannot quickly solve problems.
  • Having an information advantage provides leverage.
  • Learning from those who have already traversed the path can be beneficial.

"Right, but that's the advantage of having an information like advantage. Like you have leverage. You have people who have traveled in the path already, and all you have to do is model it."

This quote highlights the benefit of learning from others' experiences to gain a competitive edge and avoid common pitfalls.

Book Promotion and Community Contribution

  • Speaker C has published a book titled "100 million dollar offers" on Amazon.
  • The book is priced at $0.99 on Kindle and has a high number of positive reviews.
  • The purpose of the book is to provide value to the community and establish a rapport for potential future partnerships.

"It's called 100 million dollar offers."

"You can get it for $0.99 on kindle."

"It's my biggest give to our community."

These quotes promote Speaker C's book, emphasizing its value and affordability as a resource for listeners.

Acquisition vs. Legacy in Business

  • Solving one problem in a business often exposes other weaknesses.
  • Speaker A's business focuses on acquisition first and then addresses other issues sequentially.
  • Overwhelming clients with all solutions at once can lead to paralysis by analysis.
  • The process involves solving problems one at a time, such as fulfillment, retention, and leadership.

"But the reason that Jim launched does not solve all of the business problems is because we were coming in to solve one problem, which is acquisition."

"It's the number one thing that happens when people get into legacies. They see all of the problems that they didn't know they had, and then they're like, and that's okay because it happens in sequence."

These quotes explain the strategic approach to solving business problems by addressing them one at a time to prevent overwhelm and facilitate growth.

Entrepreneurial Growth Path

  • Entrepreneurs identify and solve problems by learning new skills and then teaching those skills to others.
  • As the business scales, entrepreneurs can delegate problem-solving to empower their teams.
  • This delegation and empowerment enable simultaneous problem-solving and scaling.

"That is the path of the entrepreneur, right? We see a problem, we identify the problem, we become the sponge to figure out the issue or the solution, and then we figure it out well enough that we can teach someone else to do it so that they can permanently do it and then learn to do it even better than we did."

This quote outlines the iterative process of learning and teaching within entrepreneurship, which facilitates both personal and business growth.

Leveraging Time and Scaling Wealth

  • The initial stages of wealth creation are the most difficult.
  • Once an entrepreneur has capital, they can invest in buying back time and accelerating growth.
  • Speaker A emphasizes the importance of investing in information as a means to gain time, life, and attention.
  • The focus on information has been a significant factor in Speaker A's success.

"And that's why the rich get richer, right? Is that the first million is the hardest?"

"The number one investment that I've ever made in my entire life has been information."

These quotes discuss the concept of using initial earnings to invest in information and time-saving resources, which in turn can lead to exponential growth and success.## Personal and Business Growth

  • Recognizing the need for continued personal development to match business growth.
  • Accepting personal shortcomings as a part of the growth process.
  • Understanding that as a business grows, so must the skill set of the entrepreneur.
  • The importance of resilience in the face of significant challenges.
  • Taking responsibility for all aspects of the business, including culture and client relationships.

"It's not fast enough, which means I'm not good enough to get there, right? And so it takes a certain amount of, like, just don't have an ego about it. You probably suck. And that's okay because I suck, too. You know what I mean? And we just get better together."

This quote emphasizes the importance of humility and the recognition of one's own limitations as a catalyst for personal and business growth.

"Because your business will always be broken, provided it is growing, period. Which means that you will always have a skill set that you are in a deficit of because your business requires you to be someone bigger than you are right now, if you are growing."

Alex Tarpon is stating that continuous growth in business inherently means facing new challenges that require evolving skill sets, implying that an entrepreneur must constantly develop to keep up with their business's needs.

Entrepreneurial Resilience

  • The necessity of grit and adaptability in entrepreneurship.
  • Emphasizing the importance of taking responsibility rather than placing blame on others.
  • The role of the entrepreneur in fixing problems and improving their business.

"And the reason so many gyms break or blow up is because the grit of the entrepreneur who goes through it is willing to grow when they are confronted with a category five earthquake instead of a category one."

Alex Tarpon highlights that the success or failure of a business, such as a gym, can depend on the entrepreneur's resilience and willingness to address and overcome significant challenges.

Accountability and Responsibility

  • The importance of accountability in achieving business success.
  • Recognizing that the onus is on the entrepreneur to continually improve.
  • Admitting the need for growth, regardless of current success.

"But the thing is, the responsibility will always be on you, right? Because you're the one who's going to have to grow always, right?"

This quote reinforces the idea that the entrepreneur is ultimately responsible for their own growth and the growth of their business.

"I need to grow. That's why my business isn't where I want it to be."

Alex Tarpon suggests that recognizing the need for personal growth is crucial for business development and that this mindset should persist irrespective of the level of success achieved.

Embracing Failure as Progress

  • The concept of progress through experimentation and failure.
  • The willingness to fail as a key component of rapid advancement.
  • Utilizing resources to test and refine methods before offering them to others.

"If you know it's going to work ahead of time, it's not an experiment."

Alex Tarpon is pointing out that true experimentation involves uncertainty and the possibility of failure, which is a necessary part of progress.

"We buy information through failure and failed attempts and man hours, and then we sell that information as a winning scratch off ticket that we already know works."

This quote explains the business model of learning from failures, refining processes, and then selling the successful methods, thereby reducing the cost of progress for others.

Commitment to Service and Improvement

  • The company's dedication to serving clients and striving for excellence.
  • The promise to continuously seek improvement in the business.
  • Upcoming developments and innovations that will benefit clients.

"We create this company to serve you in a higher way, and we will always try to do that. So that's my promise to you."

Alex Tarpon asserts the company's commitment to serving clients and continually improving to meet their needs more effectively.

"And we had some really huge plays coming up that I will not talk about, but they're really huge, and they are coming up soon, and I'm beyond excited."

This quote teases future plans and innovations that are in the pipeline, indicating ongoing efforts to enhance the business and provide value to clients.

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