In a candid discussion, the host criticizes the deceptive practices of marketing agencies targeting gym owners, specifically those offering revenue sharing and marketing services without genuine industry experience. He argues that these agencies exploit gym owners by selling false expertise and outsourcing critical advertising tasks to low-paid, inexperienced workers. The host stresses the importance of gym owners mastering core business competencies, such as lead generation, nurturing, sales, fulfillment, and client retention, to ensure sustainable growth. He condemns the reliance on external agencies, emphasizing that no one will care for a business as much as its owner, and encourages gym owners to invest in learning these skills themselves.
"And the lie that most of the time they peddle to gym owners."
This quote highlights the speaker's main concern about the deceitful narrative that agencies push onto gym owners.
"Guys who basically bought clickfunnels and a Facebook marketing course and then consider themselves experts on the gym business."
This quote illustrates the speaker's view that the so-called experts have superficial qualifications and are not truly knowledgeable about the gym business.
"The lie that you're a gym owner and so you shouldn't know how to market or run ads for your business."
This quote captures the false narrative that agencies use to convince gym owners to outsource their marketing efforts.
"You are incapable of doing a $15 learn hour job because it's so complicated."
This quote reflects the speaker's frustration with the way agencies belittle the abilities of gym owners, suggesting marketing tasks are beyond their skill set when, in fact, they are not.
"And then in the next breath, turn to the person that they pay, that they hired a week ago, that they trained for two days on how to run an ad, and then they will let that person run and manage your account."
This quote underscores the speaker's point about the inconsistency between what agencies claim and their actions, revealing a lack of integrity in their business model.
"If you don't know how to fulfill, and if you don't know how to retain people and ascend them to higher levels of service, they're saying, yeah, you don't need to know how to do these first two things. If you don't want to learn how to do those things, you'll never grow as a business owner."
This quote highlights the importance of skill acquisition in fulfillment and client retention as a foundation for business growth. It suggests that without these skills, a business owner cannot expect to see their business expand.
"So if there is a company that is an agency, don't listen to them for how to run your gym because they never ran a gym."
This quote advises against taking operational advice from agencies that have no direct experience in running the type of business they are consulting for, emphasizing the need for business-specific expertise.
"But at the end of the day, you're going to have to be the one who has to learn how to fish for yourself, period."
This quote uses the metaphor of learning to fish to illustrate the necessity of self-reliance and skill development for business owners, emphasizing that they cannot depend on others to care for their business as they would.
"You have to own every core competency of the business."
This quote underscores the responsibility of business owners to fully understand and manage every critical aspect of their business, from marketing to client fulfillment.
"No one will care about Jim Lux's growth more than I will, period. It just is, right?"
The quote underscores the speaker's belief that individual dedication to one's own business growth is paramount, and that such dedication cannot be expected from others to the same degree.
"But it would mean the absolute world to me if you guys would go ahead and do that."
The quote is a direct appeal to the audience, expressing how much the hosts would appreciate their listeners' support through ratings and reviews.
"You have to know what you're talking about."
This quote highlights the importance of having a deep understanding of one's business operations to effectively manage and provide feedback to employees.
"If you're being wooed by somebody who's saying, hey, there's no money up front, then it means that they know something that you don't."
The quote suggests that offers of revenue sharing with no upfront cost can imply that the offering party sees an unexploited opportunity and is willing to take on the risk for potential profit.
"The reason we stopped is because I had to pay the payroll, so I had to pay the flights. There and back. I had to pay for the hotels for the 21 days. I had to pay for the rental car for the 21 days. I had to pay for the ad spend for the 21 days, and then I had to pay for the commissions on top of that for the 21 days that the guy was out there and making $50,000 in sales."
This quote details the various expenses involved in the rev share model of the speaker's first business and provides insight into why they ultimately moved away from that model.
"But there are some gyms that simply could not handle it. And so it put our incentives against one another, and I didn't like it." "If they are doing it, it means that they know something that you don't know."
The first quote highlights a conflict of interest between gyms and rev share companies, while the second implies that the knowledge gap allows revenue sharing companies to capitalize on gym owners' lack of expertise.
"You need to own every aspect of your business, all five core function." "If you don't know how to do those things, it's not a business."
These quotes emphasize the necessity for business owners to be proficient in all areas of their business operation to ensure it is complete and successful.
"You don't deserve to have successful business because you are not willing to grow and learn." "You will continue to ride the cycle of not knowing why your business isn't growing because you weren't growing."
The speaker stresses the importance of personal development for business owners, suggesting that a refusal to learn and adapt can hinder business success.
"As an entrepreneur, you have to take risks." "These guys were able to spend the money on the ads and generate a positive return on top of that."
These quotes discuss the inherent risks in entrepreneurship and the need to analyze opportunities that others are capitalizing on, which could be more profitable if managed internally.
"Most gym owners don't have the money to afford our services. And that's okay and that's why we help you make it with us." "Tag a friend who needs to hear this for those gym owners who are in gym lunch and have this friend who's like on the sideline, he's like, but I don't know, just tag him in here because it's an inevitability."
The speaker is promoting Gym Launch's services, emphasizing their affordability and the imperative for gym owners to learn how to manage their businesses themselves. The mention of tagging a friend suggests a marketing strategy to expand their reach.