What to do when someone BASHES you...(Exclients, competition, whatever...) OutSELL. OutSERVE. OutGROW. 😡 AND let it make you money. Ep 56

Summary Notes


In a passionate discourse, Alex Hormozi discusses the inevitability of criticism in success, drawing parallels to historical figures like Jesus Christ to emphasize resilience in the face of opposition. Sharing a personal anecdote, Hormozi recounts a situation where a competitor's wife enrolled in his program, which led to initial gratitude but eventually resulted in public bashing. He advises that the best response to such negativity is to stay focused on providing value to customers and solving their problems, rather than engaging with detractors. Hormozi underlines the importance of this customer-centric approach by highlighting his company's success in comparison to competitors, and encourages gym owners to adopt a similar mindset for growth and to ignore the noise from the competition.

Summary Notes

Dealing with Criticism

  • Recognize that criticism is inevitable, especially if you're successful.
  • Historical figures of virtue, like Jesus Christ, also faced extreme criticism and hostility.
  • The real challenge lies in how you respond to criticism and who the critics are.
  • It's important to assess the credibility of the critics based on their actions and promises.

"Inevitably you will get bashed if you are good, right?"

This quote underscores the idea that success often brings criticism, suggesting that being criticized is a normal part of achieving good things.

"He was literally stoned, mocked and crucified for being a good dude."

Using the example of Jesus Christ, the speaker illustrates that even the most virtuous people can face severe criticism and mistreatment.

"You're always going to have people who are going to stand up against you, and the question is not whether it's going to happen, but how you're going to respond."

This quote emphasizes the inevitability of criticism and the importance of focusing on one's response to it rather than its occurrence.

"If I've got some fig gurus and agencies or whatever who are standing up against us, and I know that based on their experience, they're over promising and they're not delivering what they say they're going to do, I'm cool with that."

The speaker is expressing indifference to criticism from those who lack credibility, highlighting the importance of evaluating the source of criticism.

Compassion and Forgiveness

  • The speaker faced a situation where a critic's wife needed help, and despite the potential for conflict, he chose to help.
  • The decision to help was influenced by considering what a wise and compassionate figure, like Jesus, would do.
  • The act of kindness was later met with betrayal when the same people criticized the speaker.

"What would Jesus do? And I was like, well, you would be wise."

This quote reflects the speaker's internal deliberation to act compassionately in a difficult situation, using Jesus as a moral compass.

"I was like, sure, you guys can stay."

The speaker decided to allow the critic's wife to stay in the program, demonstrating an act of kindness.

Betrayal and Responsibility

  • The speaker recounts an experience of betrayal from someone he had previously helped.
  • Despite the initial gratitude expressed by the people he helped, they eventually turned against him.
  • The speaker acknowledges his own role in the situation by admitting he had an inkling of the potential outcome when he agreed to help.

"They execute, join legacy, right? And then they start going out and bashing me, right?"

This quote describes the betrayal the speaker experienced after helping someone, which led to the critic speaking negatively about him.

"Especially when I've got literally full text conversations about them. Like, 'Oh, my God, you saved our gym. We can pay payroll. We can pay rent. We're so grateful,' right?"

The speaker highlights the stark contrast between the initial gratitude and the subsequent criticism, pointing to the change in attitude from the people he helped.

"But there's this balance point."

This quote suggests that there's a delicate equilibrium between helping others and protecting oneself from potential betrayal, which the speaker had to navigate.

Dealing with Competition and Criticism

  • Understanding that being in the spotlight can lead to criticism from competitors.
  • The importance of focusing on one's own growth and success rather than getting caught up in what competitors are doing.
  • Recognizing that criticism is a natural part of becoming successful and prominent in any field.
  • Using the example of Pepsi and Coke to illustrate how companies posture against each other.
  • The strategy of bashing competitors until one becomes bigger and then no longer needing to mention them, as demonstrated by Apple and PC.
  • Emphasizing the importance of concentrating on customer satisfaction and problem-solving rather than being distracted by competitors.

for the rest of the year, this guy is going to try and bash us because we're in the spotlight.

This quote emphasizes the inevitability of criticism when one is successful and in the public eye, suggesting that it is a common strategy for competitors to try to diminish those who are currently successful.

Pepsi bashes coke. You know what I mean? Coke is way bigger and has never acknowledged Pepsi, right? But Pepsi by brand will put coke on their advertisements to try and bash them strategically.

This quote illustrates the dynamic between a market leader (Coke) and a challenger (Pepsi), where the challenger may use the strategy of directly attacking the leader in its marketing efforts.

Apple bashed pc until Apple got bigger than pc and then stopped mentioning it.

This quote exemplifies a common business strategy where a company will criticize its competitors until it surpasses them in size or market share, at which point it no longer acknowledges the competition.

And so maybe he'll hustle his ass off and have to build super one on one. Like, I'm going to call you every week. Relationships for coaching, giving you wrong advice and really just becoming a therapist for you, which is what most of the fitness industry coaching is anyways, right?

This quote criticizes the approach of overpromising and underdelivering, suggesting that competitors may not have a solid product or solution and might instead rely on intensive, but potentially ineffective, personal coaching.

We're so much bigger than everyone else and it's because we're focusing and I'm imploring you to do the same thing is just focus on your customers, focus on solving their problems.

This quote underscores the importance of focusing on customer satisfaction and addressing their needs as a key to success, rather than getting sidetracked by the competition.

Building a Strong Customer Focus

  • The significance of prioritizing customer needs and solving their problems.
  • The benefits of maintaining a customer-centric approach to business.
  • How focusing on customers can lead to greater success and growth.
  • The idea that a strong customer focus leaves less time to worry about competitors.

We're so much bigger than everyone else and it's because we're focusing and I'm imploring you to do the same thing is just focus on your customers, focus on solving their problems.

This quote conveys the speaker's belief that their success is due to a relentless focus on customer satisfaction and problem-solving, which they advise others to emulate.

Social Media Presence and Networking

  • The announcement of posting on LinkedIn and the desire to connect with the audience.
  • The importance of social media engagement for building community and networking.

Hey, mozanation, quick break. Just to let you know that we've been starting to post on LinkedIn and want to connect with you.

This quote indicates a shift in the conversation to discuss the speaker's social media strategy, specifically their activity on LinkedIn, and their intention to engage with their audience on that platform.

Networking and Connection Requests

  • Speaker B encourages listeners to send a connection request and a note to show they listen to the podcast.
  • They suggest tagging people who should be connected with them in their or Layla's posts for recognition and appreciation.

"So send me a connection request, a note letting me know that you listen to the show and I will accept it." "There's anyone you think that we should be connected with, tag them in one of my or Layla's posts and I will give you all the love in the world."

These quotes indicate that Speaker B values listener engagement and is open to expanding their professional network through social media interactions.

Industry Leadership and Reputation

  • Speaker A discusses the perception of their business by competitors and the industry.
  • They note that competitors either copy their successful strategies or criticize them without merit.
  • Speaker A emphasizes their success by contrasting their revenue with that of their critics.
  • They reassure gym owners that their methods are effective and encourage them to focus on providing value to their clients.

"Everyone else is thinking about you because you're stealing their lunch money, right? All the gurus right now, it's either they're copying us if they're smart, or they're bashing us if they're dumb." "You can't say our stuff doesn't work. You can't say that we're killing gyms when I'm just posting a video of every single gym that's tripled their eft." "But to give you an idea, most of the guys who are bashing us are doing quarter million a year. We do a quarter million in two days."

Speaker A is asserting their dominance in the industry and discrediting detractors by highlighting the tangible results of their business model and the significant scale of their financial success.

Customer Acquisition and Market Impact

  • The speaker explains their superior customer acquisition model and market impact.
  • They advise gym owners to remain committed to their mission and to focus on solving customer problems despite any negative feedback from former employees or clients.
  • Speaker A uses the example of Jesus to illustrate the importance of staying true to one's mission.

"But if you're bashing us, you're just aligning yourself with just a lie." "How are we out acquiring customers? The new 20 to one?" "Keep focusing on your customers, keep over delivering on value, keep, just focus on solving their problems and everything else will always take care of itself, right?"

These quotes reinforce the theme of maintaining focus on customer service and value as the key to overcoming competition and criticism in the marketplace. Speaker A also uses a historical figure, Jesus, as an analogy for staying mission-focused amidst adversity.

Dealing with Criticism in the Marketplace

  • The speaker acknowledges that negative elements such as "assholes" and "liars" exist in the marketplace.
  • The inevitability of facing criticism when impacting the market is stressed.
  • The importance of focusing on customer service as a response to criticism is highlighted.
  • Using social proof, such as testimonials, to let results speak for themselves is advised.
  • The speaker suggests that outdated or scarce testimonials may indicate a less reliable service provider.
  • The speaker warns against coaches who charge for personal advice but do not practice what they preach in terms of business scaling and leverage.

"And invariably, if you think there are assholes in the marketplace, there are. Do you think there are liars in your marketplace? Absolutely."

This quote indicates the speaker's recognition that negative forces are a given in any marketplace.

"The only thing you should do, take care of your customers."

This quote emphasizes the speaker's belief that customer service is the best response to criticism.

"Just let the proof talk."

The speaker advises using tangible results to respond to detractors.

"Someone's charging you for one on one coaching and they're talking to you about how they're going to leverage and scale their business. And yet their business isn't leveraged or scaled, right?"

This quote suggests skepticism towards business coaches who do not apply their own advice to their businesses.

Emotional Response to Criticism

  • The speaker discusses the emotional impact of being criticized, particularly on one's ego.
  • The speaker advises to shift focus away from personal feelings and towards solving customer problems.
  • By concentrating on the customer, one can overcome the emotional response to criticism and continue to grow the business.
  • The speaker emphasizes that focusing on customers leads to outperforming competitors who are too busy posturing.

"And when you solve their problems and don't think about yourself, because all that really is, is when you get upset about. It's like you think about yourself, your ego flares up."

This quote illustrates the speaker's view that personal upset from criticism is often an ego-driven response.

"Just focus on your customers, focus on their problems, and then you'll forget about your own."

The speaker suggests that prioritizing customer needs can help distract from and diminish personal grievances.

"You'll outsell, you'll out provide, and you'll just keep growing and keep crushing it."

This quote implies that by focusing on customers, a business will naturally outperform and expand.

Encouragement and Self-Promotion

  • The speaker encourages the audience not to be discouraged by criticism and to have a good day.
  • There is a promotion for "gym launch," implying the audience consists of gym owners.
  • The mention of sharing content on Instagram suggests an effort to build a social media presence.
  • The speaker signs off with a positive message and a reminder of their social media handle.

"If you are a gym and you have not signed up for gym lunch, you should do that."

This quote is a direct promotion for the speaker's service targeted at gym owners.

"I'm trying to build that up. It's embarrassing, but I kind of like every day gaining 30, 40 people, it's kind of fun."

The speaker shares their experience with growing their social media following, indicating the value they place on this growth.

"Lots of love, guys. Have an amazing day. I'll catch you soon. Bye."

The speaker concludes with a warm sign-off, wishing the audience well and indicating a future connection.

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