We need to be reminded more than we need to be taught 📚 ...annie grace, know what to do just not ready yet ...have the life you REALLY want ...listening to voices that tell you what you really should do ...we dont need sexy. we need consistent Ep 91

Summary Notes


In a candid conversation, Speaker A, who is not explicitly named, shares insights with Dave Lindenbum, a successful Amazon seller with multiple businesses, on the importance of action over new knowledge. Speaker A emphasizes that people often already know what they need to do to succeed in business and life but choose inaction due to comfort or fear of change. The conversation highlights that consistent, mundane actions, such as customer care and persistence, lead to success, rather than constantly seeking new, exciting strategies. This theme is reinforced through anecdotes involving Annie Grace, a bestselling author, and Chris and Robin Barnett, who realize that their existing skills, applied consistently, are key to breaking business barriers. The core message is that we need to be reminded to act on our knowledge rather than constantly seek new information.

Summary Notes

The Importance of Reminders Over New Knowledge

  • Speaker A shares a personal revelation from a conversation with Dave Lindenbum.
  • Dave Lindenbum is a successful Amazon seller with multiple businesses.
  • The conversation highlighted that individuals often need reminders more than new teachings.
  • Dave uses the analogy of avoiding discussions that could lead to significant change.
  • People may avoid taking action even when they know what needs to be done.
  • Speaker A suggests that people have the life they truly want, as they avoid the necessary steps for change.

"We need to be reminded more than we need to be taught."

This quote encapsulates the main insight from Speaker A's conversation with Dave Lindenbum, emphasizing that people often already know what they should do but need to be reminded rather than taught new information.

Avoidance of Change

  • Dave Lindenbum compares talking business with Speaker A to discussing drinking with a mutual friend, Annie Grace.
  • Annie Grace is an author of a bestseller on quitting drinking.
  • Dave enjoys drinking and thus avoids conversations with Annie that could lead him to quit.
  • Similarly, he avoids business discussions with Speaker A to prevent being compelled to act on advice he knows would be effective.

"Talking to you about business is like talking to Annie about drinking."

Dave Lindenbum uses this analogy to explain his avoidance of conversations that could lead to change he is not ready to embrace, highlighting a human tendency to steer clear of advice that would necessitate action.

Self-Awareness and Action

  • Speaker A argues that people are aware of the actions they need to take.
  • There is a suggestion that individuals actively choose their current life by not taking steps they know would lead to change.
  • This choice implies a level of self-awareness and contentment with one's current situation.
  • The speaker points out common knowledge, such as the importance of customer care and follow-ups, which are often ignored.

"A lot of people have the life that they really want, not the one that they wish they wanted, but the one that they really want."

This quote reflects on the idea that people's actions align with their true desires, even if they express different aspirations, indicating that inaction may be a choice rather than a lack of knowledge.

Knowing vs. Doing

  • Speaker A notes the common knowledge of what should be done, like customer service practices.
  • There is an acknowledgment of the gap between knowledge and action.
  • The speaker implies that inaction is often a choice for convenience or comfort.

"You know, you should take care of your customers. You know, you should reach out with them. Like, you know, you should check in on them if they didn't show up to the gym by the second or third day of the week."

This quote lists examples of well-known responsibilities that are often neglected, pointing out the discrepancy between knowing what is right and actually doing it.

Personal Desire and Business Outcomes

  • The speaker reflects on personal desire's role in shaping business outcomes.
  • They recognize that their current life and business are a result of their wants.
  • The speaker suggests that happiness is tied to the choices one makes.
  • If one is not pleased with their outcomes, they need to change their desires or associations.
  • The speaker emphasizes the importance of consistency over novelty in business practices.

"It's like I wanted to watch Netflix more than I wanted to go reach out to my customers and do the retention stuff, right? And so the life that I have, the business that I have as a result of my wants, is exactly the life that I want."

This quote illustrates the idea that personal preferences and desires directly influence one's business and life. The speaker is acknowledging that their actions are aligned with what they want, even if it means prioritizing leisure activities like watching Netflix over business tasks.

"You are maximally happy with the choices that you've been making because you're continuing to make them."

The quote suggests that ongoing happiness is a result of continuously making choices that align with one's desires, implying that one's current state of happiness is self-determined by their choices.

"And so if you don't want the outcome that you are achieving, then you have to change the desire, right? Or associate it differently."

This quote highlights the need for introspection and change if one's current desires are leading to unwanted outcomes. It suggests that changing one's desires or the way they associate with them can alter their results.

"We need to be reminded more than we need to be taught. And a lot of times we need to do the things that we already know we should be doing rather than try and find something new or sexy because it's the boring consistency that makes things work."

The speaker emphasizes the importance of consistency and following through with known responsibilities rather than seeking out new and exciting alternatives. This quote underscores the value of discipline and adherence to established practices in achieving success.

Business Strategy and Focus

  • The speaker discusses the stable aspects of their business, such as the gym launch program.
  • They emphasize not deviating into too many different ventures and staying focused on what works.
  • The speaker implies that distractions can detract from business success.

"We still, at gym launch, have not come up with anything new in terms of, we come up with lots of new stuff in terms of what we provide for our customers, but in terms of what our programs are. We have a gym launch program, which is 16 week intensive, and then we have an EFT, sort of just like a gym because it was exactly what I modeled it after because that's the business I knew."

The quote describes the speaker's business strategy of sticking to their core programs while innovating in customer service. It shows a commitment to the foundational aspects of the business that are known to work well.

"And so if you're getting into all these other things, like Dave Lindemon was with all of his other businesses that he knew that if he talked to me, I would tell him to stop. And you have all of these side distractions that you know you should not be doing. You should probably just listen to the voice in the back of your head that already knows the right answer."

This quote advises against pursuing multiple ventures that distract from the main business focus. It suggests that often, individuals already know the right course of action but may need to heed their internal advice.

Engagement with Audience

  • Speaker B takes a moment to engage with the audience and encourage interaction on LinkedIn.
  • The speaker invites listeners to connect and suggests tagging others who might be interested in connecting.

"Hey, mozanation, quick break. Just to let you know that we've been starting to post on LinkedIn and want to connect with you. All right, so send me a connection request, a note letting me know that you listen to the show and I will accept it."

Speaker B is reaching out to the audience, encouraging them to engage on LinkedIn for networking purposes and to strengthen the listener community.

Acknowledgment of Effective Advice

  • The speaker acknowledges that others recognize the effectiveness of their business advice.
  • They mention a specific instance with Dave Lindemon, who avoided discussing business to delay implementing the speaker's advice.

"Said he didn't want to talk to me about business yet because he knew what I was going to say and he knew that it was going to work, and so he knew w"

The quote is cut off, but it implies that Dave Lindemon acknowledges the speaker's advice as effective, even though he's not ready to follow it. This suggests the speaker is known for providing sound business guidance.

Knowledge vs. Action

  • People often know what they should do but choose not to act on that knowledge.
  • The speaker reflects on the irony of getting paid for providing information and coaching when individuals already know what they should do.
  • The example given is about knowing the right actions in a relationship, like not looking at other women on social media when one has a wife, and the importance of giving without expectation.
  • The speaker suggests that in many cases, people don't need to learn new things but rather need to apply what they already know consistently.

"He didn't even need me to tell him. He already knew what to do and was choosing not to do it."

This quote emphasizes the idea that individuals often have the knowledge of what is right but fail to implement it, highlighting the gap between knowledge and action.

"Do you really need to pay for someone to tell you what to do when you know what to like, you already know what to do."

The speaker questions the value of paying for advice or coaching on matters one is already aware of, suggesting that the issue is not a lack of knowledge but rather a lack of action.

Importance of Consistency

  • The speaker discusses the importance of consistency in applying known skills to achieve success.
  • The example of Chris and Robin Barnett illustrates that having skills in sales and marketing is not enough; what is needed is the consistent application of those skills.
  • The Barnetts' experience is used to show that breaking through business milestones, such as reaching a million dollars in revenue, doesn't always require new knowledge but consistent action.

"You guys have all the skills. You guys know what you're supposed, you guys know how to sell. You guys know how to market. You guys just need to do that consistently."

This quote reinforces the central message that possessing skills is not sufficient for success; consistent application of those skills is crucial, especially in a business context.

"They're really close. They hit 70 grand in their last month. But they're like, we're just trying to break through that and there's nothing new. There's nothing new at all. It's literally just being consistent."

Here, the speaker conveys that the Barnett's business is on the brink of a significant breakthrough, and the only thing required to achieve it is not new strategies or knowledge, but the consistent application of what they already know.

Importance of Consistency

  • Emphasizes the need for regular and unwavering adherence to good practices.
  • Consistency is more critical than seeking novelty in business and personal life.
  • The speaker stresses the importance of doing what is known to be right, even when it's not appealing.

"sistent and doing it all the time, whether you want to or not."

This truncated quote suggests the importance of being consistent in actions, regardless of one's desire to engage in them at any given moment.

Timeless Business Principles

  • Highlights the value of fundamental business practices that never go out of style.
  • Smiling, greeting by name, maintaining high energy, and caring for customers are examples of such principles.
  • Regularly changing playlists and checking in with customers are part of good business practices.

"Because the reality is that if it's sexy and new, it's probably not going to last."

The quote implies that flashy, new trends are often fleeting, while traditional, proven practices have lasting value.

Customer Service

  • Stresses the importance of excellent customer service and personal touches.
  • Regular communication with customers and employees is crucial.
  • Personalized service, such as greeting customers by name and reaching out to absent customers, shows care.

"We know we should reach out to them once or twice a month just to check in, see how they're doing."

This quote emphasizes the importance of regular check-ins with customers to maintain a relationship and show genuine concern for their well-being.

Investment in Timeless Values

  • Discusses the strategy of investing in aspects that will always be in demand by customers.
  • Jeff Bezos is mentioned as focusing on investments that improve delivery speed and reduce costs.
  • The speaker suggests that businesses should invest in timeless principles like communication and kindness.

"We will always invest in things that make products get to our end consumers faster."

The quote, attributed to Jeff Bezos, indicates Amazon's commitment to investing in customer-centric improvements that have enduring appeal.

Encouragement and Motivation

  • The speaker aims to motivate the audience to focus on what is proven and necessary.
  • There is a call to action for the audience to embrace what might seem monotonous but is ultimately enriching.
  • The speaker expresses love and gratitude for the audience's attention.

"And I hope that you take this harder. I hope it was valuable to you in any ways."

This quote conveys the speaker's desire for the message to resonate and be of practical use to the audience, hoping it will inspire action and reflection.

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