THE SECRET TO STACKING CASH MONTH INMONTH OUT & HOW LIFTING AND BUSINESS ARE THE SAME Ep 38

In a candid discussion, the host reflects on a question posed by gym owner Jason Skisick at a recent summit regarding what to do after achieving financial success. The host emphasizes the importance of consistency over novelty in both business and fitness, drawing parallels between the dedication required for bodybuilding and the repetitive, often mundane tasks that drive profitability in entrepreneurship. He argues that most successful businesses aren't built on groundbreaking ideas but on the execution of basic principles and delivering on promises. By resisting the allure of new, "sexy" ventures and focusing on what works—like exceptional customer service and lead management—entrepreneurs can sustain and grow their businesses. The host's message is clear: success lies in the discipline to continue doing the "boring stuff" that has been proven to generate results.

• Speaker A begins by greeting the audience and commenting on the beautiful weather in Austin.
• They express the intention to share a thought that occurred to them upon waking up.
• Speaker A references the Gym Lord Summit held at the end of January and a question posed by a gym owner named Jason Skisick.
• The question asked by Jason resonated with Speaker A due to its relevance and the commonality of the issue it addresses.

Hey, what's going on, guys? Happy hump day. I hope you guys are having an amazing morning so far. It's beautiful here in Austin. Look at this. It's, like, beautiful outside.

This quote sets the friendly and casual tone of the conversation, emphasizing the speaker's good mood influenced by the nice weather.

I want to make a little video here because it's something that was on my mind this morning when I woke up and I was, huh? I will share it.

Speaker A signals their intent to share a thought or insight that struck them in the morning, suggesting it is of importance or interest.

When we were at the, when we had our gym lord summit at the end of January 1 of the gym owners' names was Jason Skisick, and he asked a question that kind of stuck with me because it was so relevant, you know what I mean?

The speaker introduces the context of the Gym Lord Summit and a particular gym owner, Jason Skisick, whose question had a significant impact on Speaker A due to its relevance.

• Jason Skisick, a gym owner, has successfully increased his earnings using Speaker A's system.
• He reports having tripled his EFT (Electronic Funds Transfer) and asks what he should do next, which Speaker A finds amusing and characteristically entrepreneurial.
• Speaker A identifies this question as a common point where entrepreneurs seek the next step after finding a successful formula.

And so he was like, hey, we've tripled our eft, and I'm making money every month, so what should I do, right? Which made me crack up because it was just like, so it's like such an entrepreneur question, right?

Speaker A recounts Jason's success and his subsequent question, highlighting the humor they find in the typical entrepreneurial mindset of always looking for the next step.

• Speaker A emphasizes the need to retrain oneself to appreciate the "boring stuff" that comes after solving the initial problem, as it is this consistency that leads to sustained success and income.
• They draw a parallel between the entrepreneurial journey and their personal experience with gym clients who wish to achieve a certain physique.
• Speaker A explains that the key to success is not in complexity but in consistent effort over time, as illustrated by their own 15-year commitment to a fitness regime compared to a client's four months.

Because once you figure out the equation comes, the boring stuff is just doing it again, over and over and over again. Because the boring stuff is what makes you money, right?

This quote encapsulates the core message that the repetitive, mundane tasks that follow the discovery of a successful strategy are crucial for continued profitability.

You're working out like you're lifting weights, you're counting your macros, you're good. I've just done this bulk cut cycle for 15 straight years, and you've done it for four months.

Speaker A uses an analogy from their experience to illustrate the point that consistent, long-term effort is what leads to significant results, as opposed to short-term engagement.

So, yeah, that's all. But it's just being consistent, right? It's nothing complicated. It's just being consistent.

Speaker A concludes that the secret to achieving goals, whether in business or personal fitness, is not found in complexity but in the simple act of consistent effort.

• Business and lifting are similar in their simplicity and the challenge of execution.
• Success in both fields is about doing simple things consistently, even though it might be boring.
• The desire to seek new and exciting strategies can lead to neglecting what already works.
• Scarcity can drive a return to effective methods, highlighting the importance of consistency.

"And so business and lifting are really similar is that they're simple, not easy. Simple to understand, hard to do." "It really is. Because we want to figure out something new. We want to figure out something sexy." "But the reality is that most times what happens is we get into this scarcity zone, right?"

These quotes emphasize the simplicity of the concepts in business and lifting, the human tendency to pursue novelty, and the cycle of scarcity that can refocus efforts on proven methods.

• Traditional education often misrepresents entrepreneurship, focusing on business plans and pitches.
• Real-world entrepreneurship is dynamic and often deviates from structured plans.
• Success in business is frequently about doing basic things well, which many fail to do.
• Dominating a market can be about delivering on promises rather than innovating.

"Because that's how colleges tell you that business works, right?" "I've never had a business plan. Because things change, right? All the time."

These quotes critique the academic approach to teaching entrepreneurship, which often doesn't align with the fluid nature of real business practice.

• The speakers encourage listeners to rate and review the podcast.
• They use humor to stress the importance of listener support.
• Listener engagement through ratings and reviews is crucial for the podcast's growth.
• The podcast aims to help entrepreneurs, and listener actions can contribute to this mission.

"You should feel absolutely terrible about yourself and everything else in the world." "It would mean the absolute world to me if you guys would go ahead and do that." "The only way that podcast grows through word of mouth, and this is you joining hands with me and helping as many entrepreneurs as we possibly can."

These quotes use humor to request listener support, express the host's gratitude, and highlight the role of listeners in expanding the podcast's reach to help entrepreneurs.

• Successful businesses often excel due to strong execution rather than unique business models.
• Consistency in delivering on promises is more important than offering a different promise.
• The speaker uses Chipotle as an example of a business that became successful by doing common things exceptionally well.
• In business, focusing on what already works and refining it is often more profitable than chasing new ideas.
• The speaker's business model involves a simple structure with a front end (acquisition process) and a back end (long-term play).
• The challenge for entrepreneurs is maintaining consistency and attention to detail over time.
• The speaker emphasizes that mundane tasks and exceptional customer service are key to profitability.

"That's honestly how we've gone from zero to the biggest coaching company by far, by a long shot. Like three times higher revenue than anyone else who's even in the space, right? Just because we did what we said we're going to do."

The quote explains the speaker's success in becoming the leading coaching company, attributing it to fulfilling their commitments rather than having a unique business model.

"Most people think they need to have a different promise when really they just need to have better delivery, right?"

This quote highlights a common misconception in business that a different promise is needed for success when in fact, better delivery on existing promises is often more effective.

"Chipotle became the biggest, baddest mexican restaurant ever. It's not like they do anything different. They make chicken salsa and rice. They do the same things and they do them better, right?"

The speaker uses Chipotle as an example to illustrate that a company can become highly successful by doing common things better than the competition, rather than by doing something entirely new.

"We sell two things. We have an acquisition process, which is gym launch, which is just like what I teach. All the gyms who come into gym launch is like, we basically create the same model over and over again, which is we acquire customers at a profit and then we transition them over to EFT."

The speaker describes their business model, which is based on a simple structure of selling two things: an acquisition process and a long-term play, emphasizing the replication of a successful formula.

"The thing is that boring makes you money. Right? Giving exceptional customer service makes you money. Like, leading your team makes you money."

This quote underscores the idea that mundane, yet essential, business practices such as customer service and team leadership are critical for making money, even though they may not be exciting.

• The importance of maintaining successful routines in business.
• The temptation to change strategies even when the current one is effective.
• The speaker emphasizes the value of consistency over novelty.

You keep doing it over and over and over and over again because that's the point of the game. That's how you win, right?

This quote highlights the necessity of repetition and consistency in business to achieve success.

I already knew what made me money. I already knew it, and I still would do different stuff because I'm like, hey, this works. Let's see if this works better, right? But if you know what works, right? Keep doing it. It's being consistent.

The speaker reflects on past mistakes of abandoning proven strategies in pursuit of potentially better ones, underscoring the importance of sticking with what is known to work.

• The struggle with the monotony of repeating successful actions.
• The speaker's personal experience with boredom in business.
• The conflict between wanting to innovate and the need to maintain what works.

I get bored out of my mind, too, sometimes. I really do, because I'm like, God, I want to do something. I want to do something new and sexy. But no, but this works.

This quote conveys the speaker's internal battle with boredom and the desire for innovation, despite acknowledging the effectiveness of current methods.

Even though sometimes you don't want to. And these are lessons that I'm telling you that I've learned that took me so long to learn.

The speaker shares the personal lesson learned about the value of perseverance in repetitive tasks, even when they are not particularly exciting.

• The speaker describes successful businesses as those that execute basic principles well.
• The distinction between simple and easy tasks in business.
• The reminder to focus on fundamental business practices that are proven to be effective.

Most successful businesses are not new businesses. They're doing what old businesses were supposed to do, provide exceptional customer service, do what you said you were going to do. Be on time, be nice, right? Simple stuff.

This quote summarizes the speaker's view that successful businesses are often those that excel at executing basic, time-honored business practices.

Simple, not easy, right?

The speaker differentiates between tasks that are straightforward in concept (simple) versus those that may be challenging to consistently execute (not easy).

• The speaker encourages the audience to persist with effective business strategies despite the desire for change.
• The acknowledgment of the mental challenge of sticking to a routine.
• The call to action for businesses to engage in known profitable activities.

I hope this resonated with somebody who's feeling like they need to come up with something ninja, something sexy. When all you need to do is do the things you already know you need to do and just do it.

The speaker aims to connect with listeners who might be looking for complex or innovative strategies, advising them to focus on executing known, effective actions.

Everyone knows this makes you money. Everyone knows that that is a good business. But we just don't want to do it. Right. Because it's boring. But it is what makes you money.

This quote acknowledges the common knowledge of what leads to business success, while also recognizing the reluctance to engage in these activities due to their mundane nature.