The Reasons Behind My Courses Ep 335

Alex Hermosi, owner of acquisition.com, discusses his mission to rebuild America's middle class through education, criticizing the traditional college system for its ineffectiveness and debt burden. He introduces his company's new course and book series aimed at teaching entrepreneurs how to create compelling offers, generate leads, maximize profits, and scale businesses. The first book, "100 Million Dollar Offers," is part of a suite of resources, including subsequent books on lead generation, monetization strategies, sales, and customer lifetime value. Hermosi emphasizes the accessibility of these materials, priced at minimal cost or free, reflecting his commitment to sharing knowledge without the need for financial gain, as evidenced by his philanthropic plans for his estate.

• Individuals express a wish to learn directly from highly successful entrepreneurs like Jeff Bezos.
• There is a perception that courses created by such figures could provide valuable insights into their success.

"I wish Jeff Bezos would make a course right so we could actually learn from him."

This quote expresses a desire for direct access to the knowledge and strategies of successful entrepreneurs, highlighting a gap in the educational market for practical, high-level business insights.

• The podcast focuses on customer acquisition, maximizing customer value, retention, and lessons from failures.
• The host encourages listeners to subscribe for insights into these topics.

"Welcome to the game, where we talk about how to get more customers, how to make more per customer, and to keep them longer, and the many failures and lessons we have learned along the way. I hope you enjoy and subscribe."

This quote serves as the podcast's introduction, outlining its focus on essential aspects of business growth and sustainability, and inviting the audience to engage with the content regularly.

• Alex Hermosi discusses the prohibitive cost of high-level educational courses and masterminds.
• He expresses a desire to democratize access to such knowledge, which is often out of reach for many.

"Have you ever wanted a course that you couldn't afford? A $10,000 or $25,000 mastermind or a know course or seminar or anything like that, right?"

This quote highlights the issue of expensive educational resources that many individuals aspire to but cannot afford, emphasizing the need for more accessible forms of education.

• Alex Hermosi introduces himself and his company, acquisition.com.
• He outlines his mission to recreate the middle class in America through education.
• Hermosi criticizes the current college system for burdening students with debt without providing corresponding value.

"My entire raison d'etre, right, my reason of being is to recreate the middle class in America. And the way that I want to do that is through education."

This quote reveals Hermosi's overarching goal of using education to rebuild the middle class, suggesting a belief in the transformative power of learning.

"The entire college system, I think, has failed most of us and has saddled an entire generation with debt and has given them no value in exchange for their money that they cannot even bankrupt themselves out of, which I think is ridiculous."

Here, Hermosi critiques the higher education system for its failure to provide value proportional to its cost, emphasizing the financial strain it places on students.

• The rise of online gurus is attributed to the demand for practical skills and value in the workforce.
• Hermosi sees this demand as an opportunity to provide the necessary education to meet market needs.

"And the reason all these gurus have exploded right on the Internet, rightfully and unrightfully so, is because the demand for work and the demand for value and the demand for skill acquisition is always going to be there."

This quote discusses the proliferation of online gurus as a response to the constant demand for skills and value in the job market, indicating a gap in traditional education systems.

• Acquisition.com has created a course and released a book on creating offers.
• Hermosi emphasizes that creating an offer is the fundamental way to make money and is the first step before learning other skills like sales and lead generation.

"And so I'm very proud to announce that as acquisition.com, we've created a course and released our first book, which is about creating offers, which is the fundamental way that you can create and make money is by selling someone something."

This quote announces the launch of an educational course and book aimed at teaching the fundamental skill of creating offers, which is positioned as the cornerstone of successful business practices.

• The first book focuses on making a product and strategies for selling it effectively.
• Emphasizes the importance of product creation as the foundation for a business.

And so the first book will make making your product and selling that product significantly easier.

This quote outlines the purpose of the first book, which is to simplify the process of creating and selling a product for business owners.

• The second book and accompanying training course are dedicated to lead generation techniques.
• Lead generation is critical for attracting potential customers to a business.

The second book and training course that goes along with it is around lead generation.

The quote indicates the content of the second book, focusing on methods to generate leads, which are potential customers for a business.

• The third book discusses various money models for maximizing profit within a business.
• Understanding monetization structures is key to financial success.

The third is around money models, which is actually kind of the monetization structures that you would use in your business so you can maximize profit.

This quote explains the third book's focus on money models, implying that it will provide strategies for structuring monetization in a business to increase profits.

• The fourth and fifth books delve into sales conversations and building sales teams.
• Sales conversations are pivotal for converting leads into customers.
• Structuring a sales team is essential for scaling sales efforts.

The fourth and fifth book are going to be around sales. Sales is the actual one on one conversation. And the fifth book will be on sales teams.

The quote distinguishes the topics of the fourth and fifth books, with the fourth focusing on one-on-one sales conversations and the fifth on the creation and management of sales teams.

• The sixth book covers strategies to increase the lifetime value or gross profit per customer.
• Six distinct methods are shared, based on the speaker's company experiences.

The 6th book will be on how to increase lifetime value or lifetime gross profit for customer.

This quote announces the topic of the sixth book, which is to enhance the lifetime value of customers, indicating that it will provide strategies to increase long-term profitability from each customer.

• The speaker's companies are financially self-sufficient, negating the need to sell educational materials.
• The goal is to share knowledge gained from expensive mentorships and experiences to help others avoid early business struggles.
• The first course is available for free at acquisition.com, with additional resources like downloads and checklists.

Well, first off, our companies cash flow our lives. I don't need to sell courses... I genuinely just want more people to not have to suffer like we did... my goal is to provide you all the learnings and the application of those things in our companies as we have scaled them to you for free or at cost.

The quote conveys the speaker's motivation for creating and distributing the educational content: to help others succeed in business without enduring the hardships they experienced, and to offer this knowledge for free or at cost as a service to the community.

• Importance of offering valuable products to achieve financial success.
• Alex Hermosi emphasizes creating attractive products that people are willing to pay for.
• Discusses strategies for pricing in a premium market and differentiating products.

"Which is why most people don't actually make money, is that the thing that they sell isn't even that good."

The quote highlights the core reason why many people fail to make money: their products lack sufficient value to the customer.

• Alex Hermosi shares insights on structuring offers to create desirable products.
• Explains how to price products in a premium market and select the right niche.
• Addresses the importance of these aspects before moving to the selling stage.
• Offers advice for both new entrepreneurs and established businesses looking to expand.

"Shall show you exactly how we've structured the offers that we have so we can create products that are attractive and that people want to buy, that people find a way to pay for."

This quote conveys Alex Hermosi's commitment to teaching others how to structure their offers effectively to ensure product attractiveness and marketability.

• Alex Hermosi discusses launching new product lines and revenue categories within existing businesses.
• Highlights the passion behind his projects, particularly writing books to help entrepreneurs.

"And if you're a bigger business, how to start new product lines and new revenue categories within your existing business."

This quote suggests strategies for larger businesses to innovate and grow by introducing new products and revenue streams.

• Alex Hermosi talks about publishing his book, "100 Million Dollar Offers."
• Mentions the book's pricing strategy, including digital, hardback, and audiobook formats.
• The digital book is priced at 99 cents, while the hardback covers production costs.
• Audiobook pricing is controlled by Amazon, and he jokingly suggests petitioning Jeff Bezos.

"There's about 1000 books a day that are going out. And so they're ninety nine cents. All right. There's digital form. That's 99. I think the hardback is just whatever the cost of this, I try to make these nice to cover the cost of them."

The quote provides details on the book's pricing and production, emphasizing affordability and value.

• Alex Hermosi shares his personal background and acknowledges his fortunate circumstances.
• He expresses a desire to help entrepreneurs, driven by a sense of gratitude and fortune.
• Mentions his upbringing in the United States and having a physician father that contributed to his education.

"I'd like to help as many entrepreneurs as humanly possible, candidly, just because I feel like I'm very fortunate."

This quote reveals Alex Hermosi's motivation for supporting entrepreneurs, rooted in his personal sense of fortune and desire to give back.

• Speaker C announces the release of a "lost chapter" for fans of "100 Million Dollar Offers."
• The release is a strategic move to engage the book's audience and provide added value.

"For those of you guys who are 100 million dollar offers fans, I love you. I added in a lost chapter that has never been released."

The quote announces the exclusive content provided to fans, showcasing the speaker's appreciation for their support and engagement.

• Speaker A announces the upcoming launch of "100 million dollar leads."
• Speaker C mentions an unreleased chapter discussing customer segmentation and increasing profits.
• The chapter is available for free at acquisition.com leads in exchange for an email address.
• The email allows Speaker A to notify interested parties about the launch of "100 million dollar leads."
• Speaker C emphasizes the importance of not missing out on the opportunity.
• Speaker B recalls the rapid sell-out of a past event for eight straight weeks.

100 million dollar leads. Email so that I can email you when we launch 100 million dollar leads. And so that you cannot miss out on it. Like eight straight weeks really fast.

These quotes outline the excitement and anticipation around the launch of "100 million dollar leads" and the importance of providing an email to stay informed. Speaker B's comment about a previous sell-out event suggests the high demand and success of similar launches in the past.

• Speaker A feels a natural inclination towards entrepreneurship.
• Speaker A expresses the desire to share knowledge and resources with others.
• Speaker A and their wife have signed a will donating their estate to charitable funds.
• The estate is valued between $60 and $80 million.
• Speaker A sees no additional personal benefit from money, viewing it as a temporary scoreboard.
• The act of sharing and donating is personally fulfilling for Speaker A.

And I've been fortunate, right? I think I was born with a natural proclivity for this game of entrepreneurship. And my wife and I just signed our will, which donates our entire state, which right now is probably between 60 and $80 million, depending on who's valuing our equity slices, and it's going to charitable funds. And so I say all this because there's no marginal utility to money for me right now besides just having some sort of scoreboard which is going to disappear when I die anyways.

Speaker A discusses their innate talent for entrepreneurship and their decision to donate their wealth to charity, emphasizing the lack of lasting value in accumulating wealth. The quotes reflect Speaker A's philosophy on life, success, and the impermanence of material possessions.

• Speaker A has created courses designed for entrepreneurs.
• The courses aim to provide training and education at an accessible price.
• Speaker A's message is one of love and support for the entrepreneurial community.
• The courses are priced at ninety-nine cents or free to ensure global accessibility.
• Speaker A encourages entrepreneurs to utilize these resources to gain the skills needed for success.

So that is my goal. And candidly, it just makes me feel better. So that's why I'm doing it. That is what all of these courses that we have created are for, and I've made them for you. And hopefully, because they're ninety nine cents or free everywhere in the world, every entrepreneur should hopefully be able to get the training and education they need to equip them with the skills to be success.

Speaker A reveals their motivation for creating and providing educational courses to entrepreneurs, which is to feel good by contributing to others' success. The quotes highlight the altruistic intent behind the courses and the commitment to making them widely available and affordable.

• Speaker A expresses affection and gratitude towards the entrepreneurial community, referred to as "Mosey nation."
• The community is defined by a shared belief in capitalism and the exchange of value.
• Speaker A's parting words are of encouragement and anticipation for the community's participation in the offered trainings.

So lots of love keeping. Awesome and I'll see you guys in all the trainings that we have.

This quote serves as a warm farewell from Speaker A, who shows appreciation for the community and looks forward to their engagement in the educational opportunities provided. It underscores the sense of camaraderie and support within the entrepreneurial network.