In this episode of the Passionate Few podcast, host Omar Elitar interviews Alex Hermosi, CEO of Gym Launch and multiple other companies, who shares his remarkable journey from a high-achieving student to a wildly successful entrepreneur. Alex details his transition from employee to entrepreneur, driven by a desire for autonomy and fueled by the inspiration from the book "The 4-Hour Workweek." He discusses the importance of fitness in his life, not for the energy or business benefits, but as a part of his identity and routine. Alex also delves into his business strategies, from scaling his gym business to negotiating deals that ensured he received upfront cash for gym launches, while gym owners benefited from customer acquisition. He emphasizes the significance of systems in business, his approach to maintaining a consistent fitness regime, and how he copes with the pressures of entrepreneurship. Alex's story is one of growth, resilience, and the continuous refinement of systems and frameworks that aid decision-making and drive business success.
"I realized that there was no job that was going to pay me as much money as I wanted to make and would let me live."
This quote explains Alex's pivotal realization that led him to entrepreneurship, emphasizing the importance of aligning career choices with personal goals and desired lifestyle.
No verbatim quote provided for this section in the transcript.
No verbatim quote provided for this section in the transcript.
"I would fly out and I'd say I get to collect all the upfront sales, I'll spend the marketing, I'll do the sales, I get all the upfront cash, you get all the customers."
This quote illustrates Alex's negotiation skills and strategic thinking in structuring a business deal that favored his cash flow needs.
"He's gone from literally zero in March of 2017, I think, to now just clearing one hundred and ten million in revenue between his companies."
This quote showcases the significant revenue growth and success of Alex's business ventures over a relatively short period.
No verbatim quote provided for this section in the transcript.
"I did really well in school went to Vanderbilt, graduated in three years, magic cum laude."
This quote emphasizes Alex's strong academic background and his initial career path before choosing entrepreneurship.
"I spent like two days looking at the question and I just realized it wasn't going to help me with my short and long term goals."
The quote captures the moment of clarity Alex experienced, leading to his decision to forgo an MBA in favor of entrepreneurship.
"I was super close to opening up a frozen yogurt store."
This quote reveals Alex's initial business idea and the thought process behind pivoting to a different venture due to financial constraints.
"From the consulting gig that I landed after college I had."
This quote indicates the source of Alex's initial capital, highlighting the importance of his consulting job in his entrepreneurial journey.
"And so that's when I sold my condo and I packed my car and I started driving across the country to California, which is where I opened my first gym."
This quote describes the bold move Alex made to start his first gym, signaling the beginning of his entrepreneurial venture in the fitness industry.
"And all I could think about was, how do I scale? How do I get more gyms, how do I open more locations?"
This quote reflects Alex's shift in mindset towards growth and scaling, a crucial turning point in his business strategy.
"It was seven figure Sam. Yeah."
This quote introduces Sam Bakhtiar as Alex's mentor, highlighting the value of mentorship in Alex's entrepreneurial journey.
So he took me in, and then I woke up with him every day. I was at the gym at four with him to kind of learn the ropes. He let me sign up for his mastermind. So he was like, it's ten grand for my masterminds. I said, okay, here's ten grand. I was like, I don't have a gym. He said, it's fine. And then he turned around and gave me a job.
This quote outlines Alex's initial steps into the fitness industry, highlighting the importance of mentorship and the financial commitment he made to join a mastermind group that would shape his career.
I had sixty, so I knew I had ten left or ten less, and then I had fifty. I was just running off of how much money do I have? And then I opened the gym, I think for thirty seven or something like that. And I spent money in the three months in between. So I know I had five thousand dollars left in my bank account when the gym opened.
This quote illustrates the financial risks Alex took in his early twenties and his careful tracking of expenses related to starting his business.
And so in the beginning I started working out because I wanted to be strong enough to protect myself. And then it transitioned from that to wanting to get girls, which it didn't help with, but that's what I thought it would help with. And then from there it transitioned to status.
This quote demonstrates the evolving motivations behind Alex's fitness routine and how it has been an integral part of his identity for many years.
My body was the vehicle for growth prior to the business and then the business became the vehicle for growth as soon as that started. I would say from then until now it's been more or less the same, which is I work out because it is a part of my identity.
This quote reflects on how Alex's view of fitness has shifted since starting his business and how it remains a part of his daily routine and identity.
It's difficult because a lot of things that make you look super fit are actually not good for your health. So like me walking right at my body weight in general is not good for my longevity which is one of the things I struggle with because I want to make progress.
This quote highlights the conflict between maintaining a certain physique for professional reasons and the potential negative health implications of doing so.
If I don't work out, if anything, I have more energy. I used to sell fitness and so I would tell people like, oh, the reason you're tired is because you're not working out.
Alex challenges the common belief that working out is essential for maintaining energy levels, explaining that his knowledge of his body allows him to manage his energy without necessarily needing to exercise.
Anything that I can't do forever, I don't do. And so I don't follow diets. None of those things make any sense to me personally. Because unless you're competing, which just about no one is, then the only thing that you have to do is something that you can do for a sustainable period of time.
This quote reveals Alex's philosophy on dieting and fitness, which focuses on sustainability and practicality rather than strict or complex regimens.
It's developing frameworks for thinking. Because at the end of the day we only have so much decision-making power. And if we can use frameworks, then we can conserve that power and make more high-quality decisions.
This quote encapsulates Alex's strategic approach to business, emphasizing the use of frameworks to streamline decision-making and improve efficiency.
"at a certain point all of us are simply rewarded for the quality of our decisions over a long enough time horizon."
This quote emphasizes the importance of making good decisions consistently over time, as it will lead to rewards and success in the long run.
"the easiest way from a programmatic standpoint to reverse engineer joy is just simply saying, what do I enjoy doing on a daily basis? And then how can I create as many of those days as possible?"
This quote suggests a practical approach to integrating joy into life by focusing on daily activities that bring happiness and striving to repeat those experiences frequently.
"I made five thousand dollars my first month in business. I made ten thousand the second month, fifteen, twenty. Twenty-five. Thirty-five. Thirty-five was month seven or eight."
This quote details the progressive increase in revenue as Alex's business grew, showcasing the potential for rapid financial growth in a successful business.
"I sold two thirds of a business that was making twenty thousand dollars a month in net free cash flow to me for thirty-four thousand dollars."
This quote illustrates a significant underestimation of business value and serves as a cautionary tale for entrepreneurs to value their ventures correctly.
"I get all the upfront cash. You get all the customers."
This quote summarizes the business arrangement Alex had with gym owners, highlighting the mutually beneficial nature of his innovative gym launch model.
"Online is where it's at. When he heard what I was doing with my gyms, he was like, dude, you have six gyms and you're twenty-six. He's like, you need to be teaching people what you're doing."
This quote captures the moment when Alex was advised to pivot towards online business, recognizing the potential to scale his expertise and reach a wider audience.
"It was a mess, but cash was." "Cash only flew in after we started doing the launches." "I had to balance how many gyms I had versus how many sales guys."
These quotes indicate the chaotic nature of the business at the time, the delayed cash flow until service launches, and the struggle to align the growth of sales with the capacity to deliver.
"Yes. I'm a big believer in that." "What's interesting is that when I started." "That's what launched gym, launched version two, which became the coaching program."
Alex affirms his belief in the necessity of pressure for growth and describes how his challenges led to the inception of a new, successful business model.
"So my wife and I met on Bumble, and she was a trainer and she was the top salesman for twenty four hour fitness in southern California." "But she was with me ground zero, day one, growing this thing."
These quotes highlight the beginning of Alex's personal and business relationship with his wife and her significant role in the development and success of their ventures.
"I sold my system for six thousand dollars." "I did sixty thousand dollars in sales on that one day."
Alex shares the success of selling his business system and how it unexpectedly solved his financial problems, marking a turning point in his career.
"Stay tuned for part two of the podcast coming up next, which we're going to cover." "And in part two, we discuss how to select the right niche and how important a niche is for the opportunity that you're pursuing."
These quotes preview the subjects of the following podcast episode, indicating that it will provide further insights into strategic business decisions and mindset.