Stop Training Sessions Ep 13

Summary Notes


In the latest Gym Secrets podcast, the host underscores the importance of gym owners valuing their time effectively to increase revenue. He challenges owners who still conduct training sessions to consider outsourcing these tasks to focus on higher-value activities like marketing and sales, which can significantly boost their income. He emphasizes the concept of leverage, advising owners to continually seek ways to move up the income ladder by delegating lower-paying jobs and concentrating on tasks that can generate more profit. The host also stresses the need for gym owners to become skilled marketers, as relying on external agencies may not yield the same care and attention a dedicated in-house team or owner can provide. The call to action is clear: gym owners should prioritize sales and marketing to drive business growth and outsource other functions to maximize their revenue potential.

Summary Notes

Introduction to Gym Secrets Podcast

  • The podcast is aimed at discussing the secrets of successful gym owners.
  • Speaker A introduces the topic of the day, which is a simple, actionable concept for gym owners.
  • The focus is on why gym owners should not be personally training sessions if their goal is to maximize profits.

"Hello, everyone, and welcome to the Gym Secrets podcast, where we will talk about the secrets of the 1% of gym owners who are crushing it and how they are doing it."

This quote sets the stage for the podcast's theme, which is to uncover the strategies of the most successful gym owners.

Financial Implications of Training Sessions for Gym Owners

  • Speaker A observes that many gym owners personally train sessions to save money, which is counterproductive to increasing profits.
  • They mention that gym owners could be making significantly more revenue by not personally training sessions.
  • Speaker A suggests that gym owners are undervaluing their time by doing tasks that could be delegated for a lower wage.

"And if you train sessions because you love training sessions, that's cool. But understand that it's causing you to make less money."

Speaker A explains that personal satisfaction in training is valid, but it has financial consequences for the business.

Opportunity Cost for Gym Owners

  • Speaker A highlights the concept of opportunity cost, where gym owners miss out on higher revenue by not focusing on more profitable activities.
  • They provide an example of gym owners who have increased their revenue by focusing on business development rather than training sessions.
  • The implication is that gym owners should evaluate the financial value of their time.

"So, like I said, a lot of times the programs that we have are very time intensive. Okay? So I like being really candid and upfront about it, but most of the guys that we work with add an additional 30,000 revenue in their first 30 days."

This quote suggests that by not engaging in low-wage tasks, gym owners can significantly increase their revenue.

Valuation of Time

  • Speaker A challenges gym owners to consider the value of their time and whether they are using it effectively.
  • They question the rationale behind performing tasks that do not align with the perceived value of the owner's time.

"And so if you want to not make ten to $15 an hour, stop doing stuff that you can pay someone else ten to $15 an hour to do, because the natural. Next question that I would have to prove the point is, do you think that your time is worth more than $15 an hour?"

Speaker A urges gym owners to delegate low-wage tasks to others and focus on higher-value work, emphasizing the importance of self-valuation of time.

Business Cash Flow Management

  • Speaker A explains the cash flow advantage of hiring employees, where the business owner has time to generate revenue to pay the new employee.
  • The structure of the payment system allows the business owner to leverage the employee's work before the first paycheck is due.

"And so it's kind of a really cool thing because it's structured that way because it gives the business owner two weeks to make enough money with the time that he's saving by not doing the things that he's paying the employee to do to go make the money to pay the employee."

The quote explains how the payment structure for new employees provides a financial buffer for business owners, which can be used to enhance profitability.

Entrepreneurial Leverage and Time Management

  • Entrepreneurs should focus on activities that represent the highest and best use of their time.
  • Delegating lower-value tasks creates leverage, allowing entrepreneurs to focus on higher-value tasks like sales.
  • Systematically outsourcing tasks is a strategic approach to scaling a business.
  • Moving up the income ladder involves outsourcing tasks such as training, admin, and back-office work.
  • Entrepreneurs should aim to focus primarily on marketing and sales to maximize revenue.

"And so what happens is for us, they start our system, they start getting leads in every day. And so for them, the highest invest, you see, their time is selling sales, because in the afternoon, if they can close, they can meet with ten people and close six, conservatively, at like a $500 price point for a defined end program."

This quote emphasizes the importance of focusing on sales as a high-value activity for entrepreneurs, illustrating how successful sales can lead to significant revenue in a short period.

"And so by giving up $60 to someone else, they create. Did the big l word leverage."

The quote introduces the concept of leverage in business, where an entrepreneur can increase their earnings by delegating low-value tasks, even if it comes at a small immediate cost.

"You should learn how to do it so that you can teach someone how to do it the way you want it to be done. But then once it's been learned, you're then doing a job."

This quote suggests that entrepreneurs should initially learn all aspects of their business to effectively delegate tasks later on, ensuring that these tasks are performed to their standards.

"Because the first thing you're doing is you're training, you're doing front desk, you're doing admin, you're doing sales, you're doing marketing and all this other stuff, right? That's what you're doing in the beginning, but ultimately you want to move yourself up the income ladder of the job, right?"

Speaker A outlines the typical journey of an entrepreneur who starts by handling all roles within the business but should aim to gradually outsource these tasks to focus on higher-income activities.

"So the first thing you could outsource is the training itself. First thing, all right, the next thing you're going to outsource is all of the admin, billing, backwork, whatever, okay?"

The quote provides a practical sequence for outsourcing tasks within a business, starting with training and followed by administrative and back-office work.

"Do you think that in a week you could close two people on a defined program, right?"

Speaker A challenges entrepreneurs to consider the potential for sales if they could dedicate their time solely to this activity, implying that significant revenue could be generated from just a few successful sales.

Simplifying Marketing Strategies

  • Entrepreneurs should not overcomplicate their marketing strategies.
  • Basic marketing efforts, like personal outreach, can be effective without relying on advanced digital marketing techniques.
  • The goal is to secure sales through whatever means are most effective and practical.

"Forget about Facebook marketing, forget about Instagram marketing, forget about all this other stuff, okay?"

Speaker A advocates for a simplified approach to marketing, suggesting that traditional methods can still be effective and should not be disregarded in favor of more complex digital strategies.

The transcript ends abruptly, and so the notes conclude here, reflecting the available content.

Podcast Monetization and Audience Support

  • The podcast does not run ads or sell products.
  • The host asks the audience to help spread the word about the podcast.
  • The goal is to assist entrepreneurs in improving their businesses and experiences for their employees and customers.

guys already know that I don't run any ads on this and I don't sell anything. And so the only ask that I can ever have of you guys is that you help me spread the word so we can help more entrepreneurs make more money, feed their families, make better products, and have better experiences for their employees and customers.

The quote indicates that the podcast's monetization strategy relies on organic growth through audience support rather than traditional advertising or product sales. The host's aim is to create a positive impact on the entrepreneurial community.

Importance of Reviews and Sharing

  • Reviews and sharing are critical for the podcast's visibility and impact.
  • The host emphasizes the ease and significance of leaving a review.

If you can rate and review and share this podcast. So the single thing that I ask. It'll take you 10 seconds or one type of the thumb.

These quotes highlight the host's request for listeners to engage with the podcast by rating, reviewing, and sharing, noting the minimal effort required from the listeners to make a significant difference.

It would mean the absolute world to me. And more importantly, it may change the world for someone else.

This quote underscores the personal and broader importance of listener engagement, suggesting that such actions could have transformative effects for others.

Business Operations and Outsourcing

  • The logical progression of outsourcing in business includes training, admin, front desk, and sales.
  • Outsourcing leads to increased responsibility for existing employees, potentially up to a general manager role.
  • Marketing is the final and most crucial aspect that business owners should focus on.

First is you're going to outsource the training. Next, you're going to outsource admin, front desk, et cetera. Third, you'll outsource the sales itself. Fourth, what will usually happen is that you'll give that front admin person more responsibility or you'll give that sales manager more responsibility to become more of a GM.

This quote outlines the typical stages of outsourcing in business operations, leading to internal promotions and increased responsibility for employees.

Marketing as a Core Business Skill

  • Business owners should prioritize learning marketing skills.
  • Outsourced marketing agencies may not have the same level of commitment to the business as the owner.
  • Successful entrepreneurs tend to have marketing managed by someone with a vested interest in the company.
  • Certain marketing elements, such as offers, creative content, and copy, should not be outsourced.

Is that no one will make it rain for you. And you can never trust an agency. You got to learn it. You just got to deal with the fact that you need to learn how to market because they will not care about your business as much as you will.

This quote emphasizes the necessity for business owners to take charge of their marketing efforts because external agencies may not have the same dedication to the business's success.

I have never seen any of my friends who crush it, who have an outsourced marketing company running their marketing. They always have someone who either has equity in their company or they are somebody who's an employee full time. And all they do is just market for them.

The quote suggests that successful business owners typically have a dedicated individual or team with a strong interest in the company's success to handle marketing, rather than relying on external agencies.

And most of the times, it's not the actual marketing that they're outsourcing, it's the actual plugin of ads. So the actual inputting, but the offers and the creative. Yeah, copy. So those are the things you can never really outsource. You have to know how to do that, and it's a skill.

This quote clarifies that while the technical aspects of marketing, such as ad placement, can be outsourced, the strategic components like offers, creative direction, and copywriting are crucial skills that should be retained within the business.

Importance of Outsourcing in Business

  • Outsourcing non-revenue-generating tasks is crucial for business growth.
  • Trainers should focus on sales and revenue instead of admin tasks.
  • Outsourcing allows business owners to focus on high-revenue activities.

"If you are training your training sessions or doing your admin or your billing work, et cetera, and you know that you could be going out and getting sales and driving more revenue into your business, then you need to be outsourcing those positions as soon as humanly possible."

This quote emphasizes the importance of delegating tasks that do not directly contribute to revenue generation, allowing the business owner to focus on sales and growth.

Cost-Benefit Analysis of Outsourcing

  • It is essential to evaluate the cost of outsourcing versus the potential revenue from sales.
  • Outsourcing should be considered if it leads to greater profitability.
  • The speaker provides a cost breakdown to illustrate the potential savings and earnings.

"Let's say it's three sessions is what you guys have in the afternoon, $15 a session. In California, it was 1.22, which means it cost me like 1850 a session after I picked payroll taxes, et cetera. So let's just say $20, okay, $20 times $360 an afternoon."

This quote breaks down the actual cost of conducting sessions, including payroll taxes, to demonstrate how outsourcing can be more cost-effective.

Decision Making in Business

  • Logical business decisions should be based on profitability.
  • If outsourcing leads to higher earnings, it should be pursued.
  • The speaker encourages listeners to learn how to maximize their afternoons for sales.

"And if the answer is yes, then it means that you training sessions is no longer a logical business decision and you need to move on because it's literally costing you the amount of money that you could be making in the afternoons by having that time, it's costing you that much money for you to go do the training sessions."

This quote highlights the opportunity cost of not outsourcing; the time spent on training could be used to earn more through sales.

Resources for Gym Owners

  • The speaker provides resources for gym owners to learn about increasing gym capacity.
  • offers case studies and a community for gym owners.
  • The speaker invites listeners to engage with their content and reach out for more information.

"If you want to learn how we bring gyms from zero to full capacity in 30 days, you can check out four of our case studies for free at"

This quote directs listeners to a resource where they can learn strategies to grow their gym business and find a supportive community.

Conclusion and Invitation to Connect

  • The speaker concludes by offering support and additional resources.
  • An invitation is extended to join their online community for further assistance.
  • The speaker expresses goodwill and the intent to maintain communication.

"We have an online group. It's free going there. We're giving other content like this out there that's tactical, that will help you with your business."

This quote encourages listeners to join the online group for more tactical business advice, highlighting the speaker's commitment to helping others succeed.

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