In this episode of Acquired, hosts Ben Gilbert and David Rosenthal, along with guest speaker John Stanton, explore the tumultuous history and potential future of the U.S. telecom industry, focusing on the proposed merger between Sprint and T-Mobile. They delve into the origins of modern wireless telecom, tracing back to Craig McCaw's pioneering efforts in cellular technology and the subsequent ventures that shaped today's major carriers. The discussion highlights the transformative leadership of T-Mobile's CEO John Legere, whose unorthodox strategies have redefined the company's image and led to significant growth. As the episode unfolds, they examine SoftBank's involvement with Sprint, the regulatory challenges of telecom mergers, and the strategic implications of the Sprint-T-Mobile deal, particularly in the context of 5G development and competition with industry giants AT&T and Verizon.
Speaker A: The reinvention of John Ledger. Of John Ledger. Speaker B: Like John Legend. Speaker A: Legend. Yeah.
The exchange is a playful start to the podcast, highlighting a mispronunciation of John Legere's name, which is humorously compared to the well-known singer John Legend.
Speaker C: Welcome to season two, episode eight of Acquired, the podcast about technology acquisitions and IPOs. I'm Ben Gilbert. Speaker A: I'm David Rosenthal, and we are your hosts.
This is the opening of the podcast episode, setting the stage for the discussion on the Sprint T-Mobile merger and introducing the hosts.
Speaker C: Today we'll be diving into the recently announced, or should I say proposed but not regulator approved sprint T-Mobile merger. David, you're laughing. Speaker A: I'm laughing. Who knows what's real these days?
The quote underscores the uncertainty and complexity of technology mergers and acquisitions, particularly the Sprint T-Mobile deal, and sets the tone for a deeper historical exploration.
Speaker A: It turns out that telecom and the wireless industry in the had like six people working in it. And as you alluded to Ben, almost all of them were in Bellevue, Washington.
The quote highlights the surprisingly small size of the telecom and wireless industry workforce in its early days, with Bellevue, Washington, being a key location.
Speaker C: If this is your first episode and you like it, or if this is your 50th episode and you've been with us for a long time, we would love a review on Apple Podcasts.
The quote encourages listener engagement and community growth, emphasizing the value of reviews and the podcast's interactive platform, Acquired FM.
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Speaker C: All right, without any further ado, David, do you want to dive into the history and facts of these behemoth, concocted, merged, unmerged and twisted companies?
The hosts prepare to delve into the intricate history of the telecom industry, acknowledging the entangled nature of the companies involved.
Speaker A: Well, let's see. Let's see how fast we can get through this. Well, like so many of our stories on this show, this one, the story of the modern wireless telecom industry and how it came to be starts also in Silicon Valley on the Stanford campus.
The quote sets the stage for the story of Craig McCaw and his significant influence on the development of the modern wireless telecom industry, beginning at Stanford University.
Speaker A: So he applies for the lottery in a whole bunch of geographies throughout the country. He wins some of them and others. There are lots of plumbers that are applying, and accountants, like, just random people are applying to win these spectrum licenses.
The quote describes the unconventional method the FCC used to distribute spectrum licenses and how Craig McCaw capitalized on this opportunity to build his cellular business.
Speaker A: Lin Broadcasting, I know a little bit. So there still was, again, all these businesses are all related. There's tv broadcasting. So these are like your local ABC, NBC, CBS stations that are literally broadcasting from antennas in cities.
The quote explains the interconnectedness of various broadcasting and telecom businesses and highlights McCaw's strategic acquisition of Lin Broadcasting.
Speaker A: They end up selling the whole company, the cellular business, to at and T, the old legacy telephone company, for $12.6 billion. Again, this is 1994. That's a lot of money. The company gets renamed at and T Wireless.
This quote details the significant sale of McCaw Cellular to AT&T, marking a major milestone in the history of the wireless industry and shaping the future of AT&T's wireless division.
Speaker A: But he's not done with the telecom industry. The sale to at and T was all in stock. So Craig is now one of the largest shareholders of at T, this huge hundred year long company.
The quote emphasizes Craig McCaw's continued influence in the telecom industry post-sale of McCaw Cellular and his strategic moves that shaped the wireless landscape, as well as his philanthropic efforts.
"And they were like introducing this idea of cellular data. They had this product called the Rover, and they somehow acquired the domain name, rover.com." "We ended up getting the deal done. We bought the domain name. I believe we actually leased it first with an option to buy, and then we bought the rover.com domain name."
The quote explains the process of acquiring the rover.com domain name, which was instrumental in the creation of one of the world's great marketplaces.
"John and Terry who started that... T-Mobile USA, yes." "They start a company. They call it Pacific Northwest Cellular... They end up, in 1992 acquiring another regional cellular company called General Cellular Corporation... They sell that for $35 billion to Deutsche Telecom and it becomes T-Mobile."
These quotes outline the key milestones in the formation of T-Mobile USA, highlighting the strategic moves made by John Stanton and Terry Gillespie.
"We now have John Stanton's starting western wireless selling to Altel, which becomes parts of Verizon." "The company is like flatlined. It basically. Things suck. Morale is terrible." "He's got long hair. He didn't used to have long hair, but then, yeah, I don't know if... He had that at the time."
These quotes illustrate the challenges T-Mobile USA faced and the transformative impact of John Legere's leadership, which turned around the company's fortunes and public perception.
"He's like, oh, my God. I have never heard such vitral and anger and angst and hatred being spewed from our customers at us about how much they hate us and they hate the industry and they hate carriers and they hate all this stuff." "He goes off script, and he just starts, like, during this keynote, he just starts talking about his experience, know, being on these customer service calls and listening to how much customers hate the industry."
These quotes capture the essence of John Legere's strategy to connect with customers and position T-Mobile as a disruptive force in the wireless industry, challenging the status quo and reinvigorating the brand's identity.
"The company has 19 straight quarters of adding over a million subscribers. Net new subscribers. It quickly passes Sprint to become the third largest carrier."
This quote highlights T-Mobile's rapid growth and its milestone of becoming the third-largest carrier by consistently adding a significant number of new subscribers.
"They have all this cool zero rating stuff where Netflix doesn't count against my plan. There's a bunch of plans that have unlimited data that were, like, way before the AT&T and Verizon ones."
The quote emphasizes T-Mobile's innovative approaches to attract customers, such as zero-rating for popular services like Netflix and introducing unlimited data plans ahead of competitors.
"Honestly, all the credit in the world goes to the US government here because this is why they blocked AT&T buying T-Mobile, because they're like, this would have prevented competition."
This quote credits the US government for preventing a potential monopoly and thereby encouraging competition, which led to improved consumer choices and services.
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This quote outlines Crusoe's business model, which leverages unused energy sources to power data centers, offering a cost-effective and environmentally friendly alternative for AI workloads.
"They decide they want to enter the US market and they want to buy Sprint. And so they end up getting into a bidding war with Dish network."
This quote captures the competitive nature of Softbank's entry into the US market, highlighting the strategic importance of acquiring Sprint to establish a foothold.
"Sprint is like a punching bag. Like, literally T-Mobile and John Legere, even though they're focusing, he's focusing his tweets on AT&T, they are just like, literally delivering body blows to Sprint."
This quote metaphorically describes Sprint's weakened state in the face of T-Mobile's aggressive competition and market strategies.
"News comes out that Sprint and Masa are working on a plan to acquire T-Mobile and merge the two companies."
The quote reveals the strategic moves by Softbank and Sprint to consider a merger with T-Mobile as a means to consolidate and enhance their market position.
"T-Mobile and Sprint to combine, accelerating 5G innovation. Okay. And increasing competition."
This quote from the press release paradoxically suggests that the merger would increase competition, although it would reduce the number of major carriers, by focusing on the potential for innovation in the 5G space.
"T-Mobile is going to be the combined company. It's going to be based in Bellevue. John Legere is going to remain the CEO."
The quote confirms that T-Mobile will be the leading entity post-merger, with John Legere continuing as CEO, indicating T-Mobile's successful strategy and leadership in the telecom industry.
"It's incredibly direct and very flamboyant about how great they are."
The quote describes the tone and style of the presentation, emphasizing its boldness and confidence.
"That's our section on risk to why the deal may not get done."
This quote summarizes the section of the presentation that focuses on the potential risks and reasons why a deal might not be completed.
"SoftBank bought Sprint, they bought 70% for what was it? $21 billion, 78%. Yeah, 21.678 percent."
This quote provides specific details about SoftBank's acquisition of Sprint, including the percentage and financial figures involved.
"It's interesting to note that the wireless industry was growing massively from the time when SoftBank bought sprint until today."
The quote highlights the significant growth of the wireless industry during the period after SoftBank's acquisition of Sprint.
"The unfinalized 5G network spec... people believe that the 5G network is going to require a lot more antennas."
This quote discusses the evolving specifications and infrastructure requirements of the upcoming 5G network.
"After the deal was announced, both companies share prices dropped dramatically."
The quote points out the negative market reaction to the announcement of the deal, which is a concern for the stakeholders involved.
"Sprint's total current liabilities and long term debt is 42 billion and T-Mobile's is 24 billion."
This quote provides specific figures regarding the debt levels of Sprint and T-Mobile, which are critical to understanding their financial health.
"How much 5G is talked about in the reason for this combination... it's talked about for a business reason for this to happen long before it's going to be fully built out and available for customers."
The quote reflects on the strategic business discussions surrounding 5G technology and its implications for the telecom industry.
"This may be the first one where it feels silly to actually kind of arbitrarily pick a pseudo, like a grade because it would be a pseudo high but high variance grade."
This quote captures the difficulty in assigning a definitive grade to the deal, given its complexity and uncertain outcome.
"Is this the right time to do this politically? Should they have waited for a different administration?"
This quote reflects the strategic consideration of political timing in the context of pursuing a major corporate deal.
"There was an awesome podcast episode with Andrew Chen of Andrew Chen Co. The amazing growth marketer who formerly was growth at Uber..."
This quote introduces a recommended podcast episode featuring a prominent figure in growth marketing, providing listeners with additional learning resources.