No Half Measures Ep 615

In a passionate discourse, the host of the podcast emphasizes the necessity of committing fully to business decisions, using the metaphor of "burning your boats" to illustrate the point. They argue that incremental changes won't suffice in a competitive market, especially in the fitness industry where a contraction and increased competition are imminent. The host reveals that their company, Gym Launch, is pivoting entirely to a new model called Hybrid, abandoning their previous offerings. They urge listeners to take bold, decisive action, warning against the dangers of half-hearted efforts and the comfort of the status quo. They advocate for confronting fears and making tough decisions to achieve unprecedented success, even if it means facing short-term discomfort or financial hits.

• The importance of full commitment to endeavors, equating half measures to impossibility.
• The analogy of not being able to "half impregnate" or "half marry" someone to emphasize the necessity of full commitment.
• Full commitment likened to not just "dipping your toe in the water" but diving in completely.

Do not go half in. There are no half measures. You can't half impregnate someone. You can't half marry someone.

This quote stresses the concept that certain actions require full commitment and that partial efforts are not sufficient.

You can't dip your toe in the water. It does not work that way.

This quote reinforces the previous idea by using the metaphor of not just testing the waters but committing fully to the endeavor.

• The wealthiest see business as a game, implying strategy, competitiveness, and a goal-oriented mindset.
• The podcast aims to document lessons learned in building a successful business portfolio.
• The goal is to empower listeners to grow their businesses and potentially collaborate on reaching significant financial milestones.

The wealthiest people in the world see business as a game. This podcast, the game is my attempt at documenting the lessons I've learned on my way to building acquisition.com into a billion dollar portfolio.

Speaker C describes the mindset of the wealthy towards business and states the purpose of the podcast, which is to share strategic business insights.

• The speaker hopes listeners will apply the shared lessons to grow their businesses.
• The aspiration is for listeners to reach a level where they can partner with the speaker's business ventures.
• There is an encouragement to share and enjoy the podcast content.

My hope is that you use the lessons to grow your business and maybe someday soon, partner with us to get to $100 million and beyond. I hope you share and enjoy.

Speaker C expresses the desire for the audience to not only learn from the podcast but to also engage in a future partnership that leads to substantial financial success.

• Reiterating the importance of complete dedication to one's decisions and actions.
• The concept of "burning your boats" as a metaphor for cutting off retreat and committing to the path forward.
• Making changes proactively, rather than reactively, is emphasized, especially in the context of market dynamics.

One of the lessons that I've learned, and I feel like I repeatedly learned and I learned it in different situations, is the power of going all in and cutting your ties, earning your boats.

Speaker A reflects on the repeated lesson of the necessity of full commitment and the metaphorical action of cutting ties with the past to move forward decisively.

• The CEO's responsibility is to lead the team with conviction, even when the direction seems risky or uncertain.
• Emphasizes the CEO's role in guiding the company through market trends and making bold decisions.
• Acknowledges the discomfort that comes with change but highlights the growth and breakthroughs that result from perseverance.

And so for us, at gym launch, I told our entire team, I was like, we are going all in on this. And that's the job of the CEO. That is your job is to look at your team even when they think you're crazy and say, like, this is where I believe we are going. This is where I believe the market is going. And for these reasons that support this decision, this is what makes sense. And this is where we are going to go.

Speaker A discusses their own leadership experience and the decisive actions taken in their company, highlighting the CEO's role in confidently leading the team through strategic changes.

• Discusses the value of foresight in business, particularly in relation to market trends.
• Highlights the difficulty in making decisions that go against the current state when everything seems to be going well.
• The concept of sacrificing the good for the potential of achieving something great.
• The analogy of the 2007 financial crisis to emphasize the rewards of foresight and the risks of following the crowd.

And the time to make changes is not when your back is against the wall, right? When the stock market is going well is the time that no one wants to sell, right? That's when no one wants to sell. And then it crashes. And then that's when everyone wants to get out and they lose everything, right?

Speaker A discusses the importance of proactive change, using the stock market as an example of how people often react too late, leading to losses.

The cost of having foresight, of having vision, of seeing what's going to come is the courage to break something that isn't broken. And sacrifice good for great, right? That's the sacrifice. It's sacrificing good for great. It's sacrificing comfort for more, right?

This quote further explains the necessity of vision and courage in business, even when it means moving beyond current success for the chance of achieving something greater.

• The gym market, especially for large group training, is contracting.
• There are more gyms closing than opening.
• This contraction is a result of market saturation and increased competition.
• Price pressures and commoditization make it difficult to compete.
• Lower prices lead to diminished profits, causing businesses to fail.

"The market for gyms is about to contract. The market for large group training specifically is about to contract." This quote indicates the speaker's prediction about the declining state of the gym market, focusing on group training.

"There are more gins that are closing than are opening right now." The speaker is providing evidence of the market contraction by stating that gym closures outnumber openings.

"Because in a competitive marketplace, once there are too many players in a marketplace, it begins to contract." This quote explains the reason behind the contraction: an oversaturated market leads to increased competition and eventual decline.

• Incremental changes are insufficient in a contracting market.
• Businesses must make significant, innovative changes to survive.
• Gym Launch is shifting its business model to a "hybrid" approach.
• The speaker believes that this new model will be the future of the industry.

"It's not incremental changes, it's massive changes." The speaker is emphasizing the need for substantial and radical changes rather than small, gradual improvements.

"We at gym launch as of 628 are not going to be selling gym lodge anymore... Everything is all in on hybrid." The speaker is announcing a strategic pivot for their business, moving away from the traditional model to a hybrid one, indicating a belief in the necessity for transformation.

• Half measures are ineffective in business transitions.
• Total commitment to a chosen path is necessary for success.
• The speaker encourages decisive action and warns against the comfort of inaction.
• Fear is often the barrier to undertaking necessary changes.

"You can't half impregnate someone. You can't half marry someone, right?" This metaphor illustrates the speaker's point that partial commitment is not possible in certain decisions, paralleling the need for full commitment in business strategies.

"It requires burning your boats and making the full decision all in on what you believe is right." The quote uses the "burning your boats" metaphor to describe the level of commitment required for success in adopting new business models.

"I want to achieve what no one else has achieved, and you have to do the things that no one else has done or no one else is willing to do." The speaker is advocating for a pioneering spirit, suggesting that to achieve exceptional success, one must take actions others are not willing to take.

• It's important to consider the logical outcomes of decisions.
• One should quickly envision the worst-case scenario to understand potential risks.

What are my fears? And you have to paint out your worst case scenario real quick, guys.

This quote emphasizes the necessity of identifying and understanding one's fears by imagining the worst-case scenarios as a part of decision-making.

• The speaker requests help in spreading the word about the podcast.
• The aim is to assist entrepreneurs in improving their businesses and experiences for everyone involved.
• The act of rating, reviewing, and sharing the podcast is the only support requested.

The only ask that I can ever have of you guys is that you help me spread the word so we can help more entrepreneurs make more money, feed their families, make better products, and have better experiences for their employees and customers.

This quote highlights the speaker's desire for audience engagement to promote the podcast, emphasizing the goal of helping entrepreneurs succeed.

• Speaker A discusses a recent significant change in their business.
• A 25% reduction in cash flow is mentioned, highlighting the risks businesses take.
• The speaker believes in fully committing to decisions and the eventual triumph of the best model.

And we're in the middle of it. And on 628, it will be 100% done. But I am taking a 25% hit on my cash flow.

The quote conveys the speaker's current business situation, indicating a substantial financial impact due to a recent decision.

• Speaker A advises against incremental changes and half-hearted commitments in business.
• He stresses the importance of going "all in" and the consequences of not doing so.
• Hard conversations and sacrifices are deemed necessary for success.

So, right now, if you think about your business, if you took 25% of your gross revenue and kept your cost the same, what would happen? You probably would make less. You might even lose money. Why would I make such a drastic decision? Because I'm all in, right?

This quote illustrates the speaker's rationale behind making a drastic business decision and underscores the principle of full commitment to ensure success.

• Speaker A warns against delaying the right decisions.
• He suggests that procrastination leads to problems that worsen over time.

Maybe look at some of the things that you've been putting off that you know are the right decisions and not doing them. Because I can tell you, they don't go away.

The quote advises listeners to address pending decisions and actions, implying that postponement can lead to more significant issues in the future.

• Delaying necessary changes can lead to larger problems over time.
• Inaction can affect various sectors, including stock markets, real estate, and business.
• The longer change is postponed, the more difficult and significant the repercussions can become.

The more time you let something to do, let something not change that you should have changed, stay that way, the bigger the bike gets.

This quote emphasizes the idea that neglecting to make necessary changes can result in increasingly severe consequences over time.

• Fitness centers like Lifetime Fitness and 24 Hour Fitness are offering group training with skilled trainers.
• These fitness centers have a competitive edge due to amenities such as parking, pools, and better equipment.
• They can afford to offer services at a lower cost due to larger facilities.

Lifetime fitnesses, goals, 24 hours fitness. All of them have group training classes with highly skilled trainers because they're pulling from the same talent pool as we are.

This quote highlights the competition in the fitness industry, where large fitness chains are able to provide similar or enhanced services due to their resources.

• Competing with well-equipped, large-scale fitness centers is not feasible.
• The key to survival is to play a different game and offer a unique value proposition.
• Change is necessary to stay relevant and competitive.

And they have $10 million facilities. So how do you compete with that? You do not. You play a different game.

This quote suggests that instead of trying to compete on the same terms with large fitness centers, one should find a unique approach to remain relevant in the market.

• Change is portrayed as a massive and essential shift in business strategy.
• The speaker is passionate about the necessity for change in the face of industry evolution.
• The decision to change should be driven by personal values and a vision for one's life and business.

It's a massive change. It's enormous. It's an entirely new way, a new core offer, a new way of doing business.

This quote conveys the magnitude of change that is being considered, suggesting it is a fundamental shift in how the business operates.

• The concept of "grow or die" is presented as a core tenet of the speaker's philosophy.
• Both growth and stagnation (or dying) are acknowledged as painful processes.
• The speaker advocates for choosing the type of pain associated with growth rather than the pain of stagnation and decline.

We got to grow or die. If we say that's our poor Tenet, then we got to walk in, right? And growing or dying is painful, right? Dying is painful, too, and so is growth.

This quote discusses the inevitability of pain in both growth and decline, emphasizing the importance of choosing growth despite its challenges.

• Procrastination in decision-making can lead to missed opportunities and detriment.
• The speaker encourages confronting difficult decisions head-on without hesitation.
• The message is to take decisive action rather than waiting or taking half measures.

Maybe you need to let a trainer go. Confront it. No half measures. Don't try and wean it off. Confront.

This quote urges immediate and definitive action in the face of tough decisions, specifically in the context of business management and personnel issues.