In a dynamic keynote at Grow with Video Live, Alex Hormozi shares his insights on content creation and brand building, detailing his journey from using paid ads to organically growing a million-plus following in six months. Alex emphasizes the importance of having a strong brand and providing evidence to back up expertise, suggesting that this is what truly resonates with audiences. He outlines his content strategy, which includes testing ideas on Twitter, recording content that resonates, and injecting calls to action to direct traffic. Alex also highlights the significance of contextualizing content for different platforms and the power of increasing content volume. He candidly admits that while operational tactics are crucial, the heart and soul behind the message are what make content impactful, teasing a deeper exploration of this concept in the second part of his series.
"This is one of my favorite talks, if not my favorite talk, that I was able to give this year. I was fortunate to give at grow with video live. This was my keynote."
Explanation: Mozi expresses enthusiasm for the keynote presentation given at Grow with Video Live, which is a highlight of their year.
"So my promise to you is that this will be the worst presentation you have ever heard, the best presentation you have ever heard, or somewhere in between."
Explanation: Speaker C humorously sets expectations for the presentation, acknowledging the possibility of varied outcomes.
"So right now, we grow $3 million plus Internet businesses into $30 million plus sellable businesses. That's kind of what we do now."
Explanation: Speaker C describes the current focus of their business, Acquisition.com, which is scaling and selling Internet businesses.
"Give you a few lessons that I've learned to take you from wherever you are to a little closer to wherever you want to go with this presentation."
Explanation: Speaker C's goal for the presentation is to share knowledge that can help the audience improve their content creation and brand building efforts.
"illion with proper twelve. It's probably grown by since now. Huda now is a billion dollar brand. And so I can be a little slow sometimes, but I could kind of read the writing on the wall."
This quote indicates Mozi's realization of the lucrative opportunity in brand building, as exemplified by successful brands like Proper Twelve and Huda.
"So there's the writing on the wall. But I didn't want to build an e-commerce brand because all those were e-commerce physical products brands. And I was like, it's not my vibe. I already did that."
Mozi expresses his disinterest in creating another e-commerce brand, seeking a different business model that aligns with his preferences.
"I heard this guy, nomad capitalist who teaches people to not be us citizens. That's not the point. So you can not pay taxes. But anyways, that's when I heard a podcast with this guy and he was like, oh yeah, I get about 3000 applications a month."
Mozi is inspired by the Nomad Capitalist's success in attracting a high volume of applications, which suggests the potential for profitability in the B2B space.
"I heard Neil patel was doing $100 million a year doing a b two b agency services all off inbound."
The success of Neil Patel's B2B agency services further convinces Mozi that there is significant potential in B2B marketing strategies.
"being famous sounds terrible. He was just telling us about how somebody shut up his house and threatened his kids."
Mozi's fear of fame is rooted in the potential dangers and privacy concerns that come with being a public figure.
"I started a YouTube channel. Some of you guys may have anybody seen this? The YouTube channel Mosy nation. And so I built two expensive studios to launch this thing."
Mozi took the plunge into content creation by starting a YouTube channel and investing in high-quality production.
"Side note, important lesson that I learned on a vacation. That really shitty one did better than my really fancy one, which then taught me that what's inside the content matters more than the wrapper."
This quote highlights the lesson Mozi learned about the importance of content substance over aesthetics.
"I had a chat with Grant Cardone about branding and it reminded me that all the lessons that I learned in business applied to all this organic stuff."
Mozi realizes the relevance of his business acumen to the realm of content creation and personal branding.
"bro, pull up your instagram. He's like, pull up my instagram. He's like, I got ten times the content as you. Ten times. He's like, bro, it's volume, bro, volume."
Grant Cardone's advice to Mozi underscores the importance of producing a high volume of content to build a brand.
"our test size, 5000. He's like, that's what we test with. He's like, and then we do 5000 a day."
The anecdote about flyer distribution for Mozi's gym illustrates the necessity of large-scale efforts in marketing campaigns.
"we went from seven pieces of content a week, I did three on YouTube, and then I just repurposed the same three on a podcast to 80, 80 content pieces a week."
Mozi's strategic decision to scale up his content production led to an exponential increase in output, which was crucial for growth.
"Those six months, we added 300,000 subscribers on YouTube, 7000 followers on Instagram. Still haven't really cracked that. 1350,000 on TikTok, 150,000 buyers on Amazon for the book, 350,000 followers on Instagram, 100,000 on Twitter and 400,000 downloads a month on the podcast."
This quote showcases the remarkable growth in Mozi's audience across multiple platforms as a result of increased content production.
"web traffic went from basically nonexistent to about 100,000 unique clicks a month to the site just organically."
The significant rise in organic web traffic is a testament to the success of Mozi's content scaling strategy.
So, in the businesses that I had at a $25 cpm, we were getting $2 million a month in exposure for free. Not only not free, we're getting paid to do it. Shit's crazy.
The quote highlights the exceptional situation where the cost of advertising is not only covered but also profitable, providing significant exposure at no cost.
And in that time period, we grew from 7 million a month to 13 million a month. And disclaimer on that is that part of that was just the companies themselves.
The quote explains the growth in revenue, which is partially due to the innate growth of the companies involved.
The amount of time that it takes me is two days per month and 4 hours per week. And that is what I dedicate towards this.
The quote specifies the time Mozi dedicates to content creation, emphasizing the balance between time and monetary investment.
And so the new way is the Twitter way, which is being blocked by the thing because it formatted weird. But I post all of those ideas as tweets on Twitter rather than just sending them to myself.
The quote describes the transition from private note-taking to public idea testing on Twitter, which allows for immediate feedback and engagement.
So this is everything that I know about how to make content. That quote goes viral.
The quote summarizes Mozi's understanding of creating viral content, emphasizing the importance of CTR and watch time.
And if I want to make longer stuff, it's just that process with multiple stories repeating that over and over again. The Shorts is a hooker, a question, a hammer, which for me is my tweet.
This quote details the structure of both long-form and short-form content, highlighting the use of a proven tweet as a central element in Shorts.
And so the way that we did it was we recorded two versions of each of the call to actions. So, like, call to actions to other channels. Lead medics share a tag if you have a lower ticket product.
The quote explains the strategy of using diverse CTAs to engage the audience and encourage actions that support content distribution and audience growth.
So this is me doing this. Walking the talk.
This quote exemplifies Mozi's personal application of the strategies they are advocating for, indicating a practice-what-you-preach approach.
So that's a real. That's a TikTok. And then that's the YouTube short. So it's the same thing. You just make it match the platform.
Sean explains the process of adapting a single piece of content to suit different social media platforms, highlighting the need for contextualization.
Then we distribute them. All right, so we went from seven times a week to 80 times a week in distribution.
Sean describes the significant increase in the frequency of content distribution, which correlates with the growth they experienced.
And so we ten x the inputs and we got ten x the outputs.
This quote summarizes the relationship between the increase in content creation and distribution efforts (inputs) and the corresponding growth in results (outputs).
So I think that we should have this question answered for ourselves and our prospects before creating content.
Sean points out the importance of content creators knowing why their audience should listen to them, which should be addressed before content creation starts.
Because I would think it was stupid, pointless, preachy, better than thou, full of shit. And if you're so good, why don't you do it?
Sean illustrates how the perception of content can be negative if the creator lacks credibility or a substantial following, underlining the importance of the "frame."
So besides all the stuff that we shared earlier, the real reason that I think our audience is growing is that we're talking about stuff that we have evidence to support.
Sean argues that the true reason for their audience growth is the credibility and evidence backing the content they discuss, rather than just the content creation model itself.
All right, guys, hope you enjoyed part one of the keynote. It's very special to me. I hope you guys got some tactics that you can immediately use in your business in terms of how to operationalize content in a way that is sustainable.
Mozi hopes that the audience has gained valuable tactics from the first part of the keynote for sustainable content operationalization.
But if you have the wrong heart. Behind it, if you have the wrong. Fuel that's making it, no one will listen.
Mozi underscores the idea that the underlying motivation and authenticity behind content creation are as crucial as the content itself for engaging an audience.