In the Gym Secrets podcast, Alex Hormozi and his wife Layla discuss the critical distinction between innovation and imitation in the fitness industry. Alex emphasizes the importance of being an innovator, constantly experimenting with new strategies and applying fresh ideas to stay ahead of the competition. He shares his approach to adopting successful tactics from other industries, investing significantly in learning, and being a first mover in marketing trends. Layla highlights Alex's unique ability to create original content and strategies that set their programs apart, leading to their clients' impressive results. They both stress the necessity for gym owners to remain informed and adaptable to maintain market dominance.
What's up, everyone? Welcome to the Gym Secrets podcast. I am here with my wife, Layla Hormozi. Welcome, Layla.
Hello.
This quote is an introduction to the podcast episode and its hosts, Alex and Layla Hormozi.
So, basically, this topic came about because somebody asked me today when I was talking to them, and they were interested in one of our programs, and they were like, well, what makes you guys different? I don't understand how you have all these testimonies and how you're able to hit these numbers and et cetera.
This quote explains how the topic of innovation versus copying was prompted by an inquiry into the distinctiveness of their fitness programs.
Because Alex isn't just a coach like the rest of the people that you've worked with or that you've heard of. He's an innovator, and that's what he is. First. First and foremost, Alex is an innovator, and he's literally innovating the marketplace as we speak.
This quote highlights Alex Hormozi's role as an innovator in the fitness industry and how his unique approach differentiates their business.
There's so many gurus out there in the fitness industry, and right now, it's basically a game of, like, who can copy who better? And when it comes to Alex, there's no copying. It's all completely organic.
This quote discusses the rampant imitation within the fitness industry and contrasts it with Alex's original and innovative approach.
I mean, I live with the man, and he reads a book, learns a concept, and then applies it to the fitness industry and to a gym. And it's a completely new whatever, innovation, project, play tactic, strategy that nobody's ever done before.
This quote describes Alex Hormozi's process of translating concepts from books into innovative strategies in the fitness industry, leading to unique offerings for their clients.
ted running Instagram story ads, and we're just always experimenting with stuff. And our gym legacy group, which is our top end group, was like, dude, I just saw your first ads. Those were sick. How do we get in on that?
This quote highlights the innovation and experimentation with Instagram story ads by Alex Hormozi's gym legacy group and their desire to leverage these new advertising strategies.
I've seen every single piece of every program that I've ever written on another gym's wall being sold in some way or another.
Alex Hormozi shares his experience of seeing his work copied by others, indicating a lack of respect for intellectual property within the fitness industry.
I'm add af, and I can't stop myself from reading books. I can't stop myself from taking courses.
This quote underscores Alex Hormozi's dedication to learning and self-improvement, which he believes is critical for staying ahead in business.
I spent 100 grand last week going to a mastermind with Russell that was only for people who did, like, eight figures and above.
Alex Hormozi reveals his investment in high-level masterminds to network and learn from other successful individuals, showcasing his commitment to growth.
And it's just so that we can always know exactly what's working. And a lot of times, it's in other industries.
He explains that learning what is effective in various industries helps his business innovate and apply new strategies to the fitness industry.
And we do it, and then we try it once, it doesn't work. We try it again, it doesn't work. And we try it the third time, we're like, boom.
This quote illustrates the perseverance and iterative process Alex Hormozi goes through to successfully implement new ideas in his business.
I used to get really frustrated about it, but the reality is that all we have is the testimonials that we have and just the culture of the people that we worked with.
Alex Hormozi acknowledges that while imitation can be frustrating, the unique value of his business lies in the tangible success of their clients and the community they've cultivated.
"Late adopters, and the first adopters usually get like two thirds of the spoils. And then the normal adopters get, like, I want to say, the last third."
This quote by Alex Hormozi emphasizes the disproportionate rewards that early adopters receive compared to those who are slower to adopt new trends or technologies.
"The people who are late basically get nothing, and they just spend all their money trying to do something that people. Two standard deviations of time ago, which in the marketplace that we live in now is like maybe a year."
Alex Hormozi points out the disadvantages faced by late adopters, highlighting the rapid pace of market change and the narrow window to capitalize on new opportunities.
"Hey, if you're a return listener and you have not rated or reviewed the show, I want you to know that you should feel absolutely terrible about yourself and everything else in the world. I'm kidding."
The unnamed speaker uses humor to encourage listeners to engage with the podcast by leaving ratings and reviews, suggesting a sense of urgency and community in supporting the show.
"But it would mean the absolute world to me if you guys would go ahead and do that."
Alex Hormozi expresses genuine appreciation for listener support and emphasizes how crucial it is for the growth of the podcast.
"And that's it. I love this stuff. I enjoy the crap out of it, and I think it's a lot of fun, which is why we stay ahead."
Alex Hormozi attributes his success in staying ahead of market trends to his passion and enjoyment of the work, suggesting that enthusiasm is a critical factor in maintaining a competitive edge.
"So if you're a gym owner, if you're a fitness facility owner, you have to read, you have to stay ahead, because if you don't stay abreast on the issues, you don't stay on Snapchat and Instagram and YouTube, and you don't see Instagram Stories come out and realize that there's a whole bunch of attention that's just being very undervalued."
Alex Hormozi advises gym and fitness facility owners on the necessity of staying informed and proactive in adopting new platforms and marketing strategies to take advantage of undervalued opportunities and remain competitive.
"And we try it once and doesn't work. And we try it again. Doesn't work. And we try it a third, we're like, huh, that one worked. And so a lot of people just give up too early."
This quote highlights the importance of perseverance in marketing efforts and the common mistake of abandoning strategies prematurely.
"Everything works for every industry. This from Dean Graciosi. He said, airplanes always fly. You just have to figure out what did he say? What was the exact quote?"
The quote conveys the idea that marketing strategies, like airplanes, are bound to work provided the correct formula is found.
"There's so many different traffic platforms, and ultimately, at the same, no matter what it is, it's a human being with eyeballs on the other side of it, and you have a small sliver of their attention that you're trying to grasp."
This quote emphasizes that the target of all marketing efforts is a human audience, and the goal is to capture their attention.
"There's a reason that every gym that we work with goes into their marketplace and conquers it and dominates the marketplace within a 30 day period."
The quote illustrates the effectiveness of mastering traffic and attention in marketing, leading to quick market dominance.
"If you are thinking about starting a gym or getting your gym to the next level, hit us up."
This quote is a direct call to action for listeners who may benefit from the services and expertise offered by the speakers.
"So, anyways, this is the gym Secrets podcast. I hope you found this valuable."
The quote closes the podcast, expressing the hope that listeners found the content useful and reinforcing the brand of the podcast.