In a motivational talk, the host discusses the importance of redefining one's approach to business and personal goals by asking, "What game do you want to play?" Drawing on Tony Robbins' perspective that money is a game to the wealthy, the host emphasizes the necessity of having a purpose beyond mere survival to achieve greater success. He shares his personal revelation that genuine love for customers—what he terms "weapons grade compassion"—is the key to unlocking potential in any business, particularly in the fitness industry. By focusing on serving customers exceptionally and taking full responsibility for their success, businesses can disrupt industries and grow exponentially, as exemplified by his own company, Gym Launch. The host urges entrepreneurs to seek a game beyond the immediate, to find a compelling reason that drives them to serve their customers like no one else, which ultimately leads to fulfillment and financial success.
"And the reason I wanted to highlight that is that, for me, one of the reasons that I didn't make as much money as I wanted to make for such a long time was because I only had the game that I was playing, which was the game of the fitness business, was the gym business, et cetera. And I had no actual reason to make more money."
This quote emphasizes the speaker's personal experience with lacking a strong motivation to earn more money, which was tied to just running a fitness business without a deeper purpose or passion.
"And the reason that Robbins says you have to fall passionately in love, like, almost romantically in love with your customer, is that if you aren't, then there's no more reason for you to make any more money, because you're already satisfied, which is why so many people are able to persist month after month after month and barely make it."
The speaker references Tony Robbins' idea that a deep, passionate love for customers is crucial for business growth, as it provides a reason to strive for more than just getting by financially.
"The people, the guys who are. And this is just, like, fact, the people who are married, who have lots of kids, make more money because they have to."
This quote suggests that having a family creates a financial imperative that can push individuals to earn more money.
"The reason that gym launches exploded and is phenomenally more successful than my gyms were, right? I mean, just by revenue like it is, is because I love gym owners."
The speaker attributes the success of Gym Launch to a sincere passion for helping gym owners, which translated into a more successful business model than the speaker's previous gym business.
"And what's really weird about this is that because of my love of gym owners, I have actually fallen back in love with weight loss customers, because I know that if I can help gym owners better serve their weight loss customers, then I can help gym owners."
This quote explains how the speaker's passion for helping gym owners led to a renewed interest in helping their clients, the weight loss customers, thereby creating a positive feedback loop that benefits all parties involved.
"But a lot of them don't actually love their customers, right? It's just like, it's their business, and 95% of people, that's their life. It's just the way that they pay their bills, right, but they don't actually love their customers."
The speaker points out that many fitness business owners may view their work simply as a way to pay bills, without a genuine love for their customers, which can hinder the growth and success of their business.## Weapons Grade Compassion
"But if you can have weapons grade compassion and you literally think, like, I have to own every part of this client's life in terms of, like, I have to take full responsibility for their success, you think about things differently."
This quote emphasizes the speaker's belief in the profound impact of taking complete responsibility for a client's success, which changes the way a business operates.
"And the reason that looking at your competitors will never work is because they're not going to ever send you money. Your customers will, right?"
The speaker highlights that competitors will not bring in revenue, whereas customers will, reinforcing the importance of focusing on customers over competitors.
"The amount of money, the money that we make is insane. It really is. And I'm saying this not in any way to brag, but I'm saying it because the only way that it would be possible is if the game that I started playing was not the game of how can I make my business make more money? But it's how many people can we serve?"
This quote reveals the speaker's perspective that their financial success is a byproduct of a service-oriented business approach, which focuses on helping as many people as possible rather than solely on profit.
"Seth Godin said, serve caviar when everyone's satisfied with cheese and crackers, right? That's when every industry is able to be disrupted."
The speaker uses Seth Godin's metaphor to suggest that offering exceptional value can disrupt and transform any industry.
"You don't get better by blaming anyone, right? And so having that level of compassion."
This quote underscores the importance of compassion towards customers and the ineffectiveness of blaming them for challenges in the business.
"But how can I get every single gym that works with us to over deliver to their customers to such a degree that they become remarkable, that people leave and they feel compelled to remark about it?"
The speaker is focused on ensuring that their service is so exceptional that customers naturally talk about it, driving word-of-mouth referrals.
"If you can unlock how much you can care about your customer, you will win."
This quote is a direct assurance that prioritizing customer care is the key to winning in business, according to the speaker's experience and philosophy.## Outserve the Competition
The only way that they will win is if they outserve us, period. It's always how it is.
But it would mean the absolute world to me if you guys would go ahead and do that.
The only way that podcast grows through word of mouth, and this is you joining hands with me and helping as many entrepreneurs as we possibly can, because no one is coming to save us.
Soulcycle has no EFT, zero the average soul cycle and they're privately owned. The average soul cycle does $2.4 million a year in revenue. 2.4 million. And they have zero recurring.
They started with their customer, and they were like, how can we make the best experience humanly possible for someone to come into my gym, right?
You have to be mentally tough because you have to figure out how to get that stuff out of your head and continue to focus on how can I love this customer better, right?
Taste our koolaid. Taste our food. You'll come back.
The way that we'll grow is if we can get people in here and if that. The only thing they can think about the rest of the day and that what they tell everyone when they're at lunch and when they're at the water cooler and when they go home is like, oh, my God, I tried this gym. It was unbelievable.
If you can think now, if you're like, what I'm already doing, that we're already serving your customer, if you actually have that response right now, you've already lost.
And don't forget that everyone will put you out of business every single day. And it's whether you want it to be you or someone else, right?
And you have to love them in a way that they won't like that no one else loves them. Right. Seriously. And you have to get into this place of deep empathy, of, like, how can I care for these people?
I promise you that you will make more money, your employees will be more fulfilled. And the crazy thing is that when you make that money, when you finally make that switch, the money will be the last thing that you care about.
It's ownership. It's huge ownership over their
This incomplete quote suggests that Speaker A is emphasizing the importance of taking significant ownership over the customer experience, although the full context of the statement is not provided.## Service Over Winning
Winning is not the primary goal; serving others is the path to success.
Serving more leads to winning more, establishing a positive correlation between service and success.
The focus should be on the "next game" that motivates and pulls you forward.
Serving your audience or market well is a prerequisite for reaching the next level of success.
The market rewards those who are genuine and dedicated to serving their clients or customers.
And it's not even about winning. It's just about serving. And when you do serve more, you do win more. It just is what it is.
This quote emphasizes that the true measure of success is not winning but serving others. By focusing on service, you inherently achieve success.
It's about the game that pulls you. And if you can't tap into that, then in some ways, you don't deserve the next level because you aren't serving your people the way that you should be.
The speaker suggests that being driven by a cause or purpose beyond oneself is crucial for deserving and achieving greater success.
So is every other business owner. So don't give that as an excuse. Because so what?
This quote dismisses the feeling of being overwhelmed as a valid excuse for not succeeding, implying that it's a shared experience among business owners and should be overcome.
But if you want to make a million dollars, 10 million, 50 million, take home, you don't do it for you. You can't.
This quote argues that extremely high financial success is not achieved by focusing on personal gain but by having a broader motivation.
Fixing problems is the easiest thing. It's like, what? Look at all of your customers and think and ask, what are you struggling the most with?
The speaker underscores the importance of directly addressing customer problems as a straightforward strategy for business success.
People know when people are legit. People know when they're actually trying, right? And sometimes if you fail when you're trying, people forgive.
This quote highlights the value of authenticity and effort in business, suggesting that customers are empathetic to genuine attempts to solve their problems, even if they don't always succeed.
You're not going to get above comfortable unless you have something that's much bigger driving you, because it takes a lot of discomfort to get to somewhere that's much bigger than that.
This quote suggests that achieving more than comfortable success requires a powerful motivator that can push an individual through discomfort.
You have to figure out weapons grade compassion. You have to figure out how to care more, because that's the game.
The speaker concludes that the key to reaching the pinnacle of success is to develop an intense level of compassion, which will drive business growth and personal fulfillment.