Having What It Takes, Escalation, & the Boring Work (on Driven CH with Albert Preciado) Pt. 2 May '22 Ep 425

In this episode, Albert Presiando discusses the intricacies of a business strategy with an emphasis on the importance of going through the process. He discusses how he has gone from having an extensive business — being a major force in the industry with a multi-billion dollar company to a more practical — one where he's more involved in the day-to-day business of the company. He also shares how his strategies have led to success, including the importance of going through the process — a significant aspect of the business model that he represents. Speaker B also shares insights into the process, speaking from experience with regards to the importance of going through the process and the need to be more hands-on in the approach to business.

• Mosey Nation introduces the podcast as part two of a series discussing sales growth to $100 million by age 30 with Albert Presiato.
• The topics covered include scaling social media, understanding control and freedom, and the entrepreneurial journey.
• Mosey Nation references Tony Robbins and the concept of an "innate question" that drives individuals.
• The podcast aims to provide insights on customer acquisition, increasing customer value, and retaining customers, alongside sharing personal failures and lessons.

"This is part two of the zero to $100 million in sales by age 30 podcast I did with Albert Presiato from driven, where we talk about how to win and win big, how we scaled our social media to almost 2 million person audience in under two years, and third, and the understanding of control and freedom and how it relates to the entrepreneurial journey in growth in business."

This quote outlines the main topics of the podcast, emphasizing the significant growth in social media reach, the concept of winning in business, and the balance of control and freedom in entrepreneurship.

• Albert Presiato discusses his practice of vocalizing his goals before achieving them, which he believes helps in manifesting his ambitions into reality.
• He shares his experience with private flying as a luxury he once only imagined and how declaring such goals publicly motivates him.
• Mosey Nation responds by suggesting that winners inherently succeed regardless of public declarations, attributing success to actions rather than spiritual beliefs.

"I've always screamed to the world, I have this or I'm going to have this before I have it. And then it becomes a reality."

Albert Presiato explains his approach to goal setting and achieving success by publicly announcing his ambitions, which he feels propels him toward making them a reality.

• Mosey Nation compares flying private to upgrading from economy to first class, noting that while first class reduces discomfort, flying private actually enhances the travel experience.
• The discussion touches on the idea that spending money on what one loves, such as flying private, can have a positive impact on life.

"I've said this before. It just transforms what is normally a painful experience into one that can be enjoyable, like going from economy to first class."

Mosey Nation describes the significant improvement in the quality of travel when flying private, comparing it to the less significant upgrade to first class.

• Albert Presiato inquires whether Mosey Nation can discern if someone has the potential to win big within a short interaction.
• Mosey Nation reflects on his sales experience and the ability to assess people's potential quickly, based on patterns and character.
• He also discusses the concept of "it factor" or "X factor" that makes some individuals stand out due to their unique expression of identity and authenticity.

"I think talking to people, you get a vibe for how sharp they are, some level of character."

Mosey Nation indicates that through conversation, one can gauge an individual's sharpness and character, which are indicators of their potential for success.

• Mosey Nation elaborates on the importance of authenticity and how conforming to societal norms can hinder individuality.
• He argues that true alignment with one's beliefs, words, and actions constitutes authenticity.
• The fear of rejection often leads people to adopt pre-defined identities instead of expressing their unique experiences.

"A lot of times in my videos, I'm wearing a wife beater and I look like I'm in a basement... I think people have an expectation of what I'm going to sound like, whatever my level of intelligence is, whatever level of success they are expecting, and then it's not met."

Mosey Nation discusses how his appearance in videos defies expectations, leading to a surprise element that engages people and challenges their pattern recognition.

• Albert Presiato acknowledges Mosey Nation's marketing expertise and inquires about the strategic importance of having a unique look.
• Mosey Nation reflects on the role of appearance in identity, suggesting that even a casual dress style communicates values like prioritizing comfort and function.
• The conversation implies that dressing in a way that aligns with one's values is essential, as exemplified by contrasting Mosey Nation's and Layla's fashion choices.

"I think how you dress is a part of your identity, whether you like it or not."

Mosey Nation highlights the significance of dress as a reflection of one's identity and the values one wishes to communicate to others.

• Mosey Nation emphasizes the importance of presenting oneself with intention and respect for others in a shared space.
• Personal appearance is a form of showing respect and honoring the opportunity and people present.

"I'm doing, was curated, was thought of, and I'm here to present my best self for the day, for the opportunity for everybody in the room, and I want to respect and honor them by how I show up."

The quote highlights Mosey Nation's belief in the significance of deliberate personal presentation as a sign of respect for others and the situation at hand.

• Albert Presiato discusses how his partner's attention to appearance influenced him to dress more professionally.
• There is a contrast between dressing for comfort and dressing to meet expectations based on one's role or title.

"But I think people like you because of the way you look. You have that look and still is the same way. She always has to be ready. Her nails, her eyelashes. She needs to put. I dress. We don't dress that much different. I'm pretty casual, but I used to dress more casual, and she's the one that forced me to like, hey, you can't look that casual when you run a mortgage company or real estate."

Albert Presiato reflects on how his partner's emphasis on appearance influenced his own and the expectation of professional dress in business.

• Mosey Nation values authenticity and comfort in his clothing choices.
• He explains his meticulous process of selecting tank tops and barefoot shoes to find the optimal combination for his lifestyle.

"The main reason is because this is what I genuinely are. This is what I wear. I go to the gym with this, I go out to dinner with this. This is Just how I dress."

Mosey Nation asserts his commitment to authenticity in his clothing choices, indicating that his attire is a true reflection of his personal style.

• Mosey Nation discusses the concept of optimizing everyday choices, such as clothing and meals, to reduce decision fatigue.
• He mentions Tony Robbins' concept of an "innate question" that guides personal behavior and decisions.

"So I just bought 40 pairs of white tank tops to figure out what was the best white tank top. I bought probably 25 pairs of barefoot shoes to figure out which was the most comfortable."

The quote demonstrates Mosey Nation's dedication to finding the most efficient and comfortable options in his clothing, reflecting a broader approach to life optimization.

• Mosey Nation addresses a common misconception about the body's ability to process protein, explaining the body's capacity to absorb protein over time.
• He uses an analogy to illustrate the body's natural ability to handle larger amounts of protein.

"You can't do 100 grams of protein. It's 30 to 40 would eat 100, and you'd process the first 30 to 40 in the first hour, and you process the next 30 to 40 the next hour."

Mosey Nation clarifies that the body can process more than the often cited 30 to 40 grams of protein per hour, utilizing a gradual absorption process.

• Mosey Nation explains his preference for working in a windowless closet to minimize distractions and increase focus.
• He also discusses his use of nose strips due to breathing difficulties, which helps him maintain concentration.

"And then I like being in the windowless closet because I love views to look at. But if I look at views while I'm working, I will stare out into space for hours."

This quote highlights Mosey Nation's understanding of his own work habits and his strategic choice of a workspace that minimizes distractions to enhance productivity.

• Albert Presiato recounts the experience of listening to Mosey Nation speak at length during a presentation, noting the focus on value over entertainment.
• The anecdote emphasizes the importance of delivering substantive content in public speaking.

"When I met you, you had a long talk. It was like, I think you spoke for like 2 hours. Because I didn't know you, right. So I see you speaking and I'm there, and I'm like, 1015 minutes in, and then it's like 30 minutes in, and then I'm like, damn, he's still on."

Albert Presiato describes his initial impression of Mosey Nation's speaking style, which is characterized by a focus on delivering valuable content.

• Mosey Nation discusses his relatively recent entry into social media and his rapid growth on the platform.
• The discussion touches on the impact of social media on personal branding and reach.

"18 months is when I made my first YouTube video."

Mosey Nation shares a milestone in his social media journey, marking the start of significant growth and online presence.

• Mosey Nation discusses the advice from Dean Graciosi about the price of fame.
• Graciosi accepts negative aspects of fame as a necessary trade-off for making a significant impact.
• Mosey Nation was initially content with being rich and anonymous.
• The conversation with Graciosi was a turning point for Mosey Nation to become more public to achieve his goals of helping others.

"Is fame worth it? Because I was very big on the, like, just be rich. And, like, I liked just being rich and anonymous. And he said, you know, alex, I get people who send me weird messages and threats and threaten my family. He said, but if that's the price I have to pay to make the impact I want to have, I'd pay it."

• This quote highlights the trade-offs of fame, with Graciosi accepting the negative aspects as the cost of making a meaningful impact, which influenced Mosey Nation's perspective on public visibility.

• Mosey Nation explains the business model of looking for internet businesses with annual revenues of $3 million to $30 million to invest in and scale.
• The strategy includes generating inbound deal flows, which contrasts with his other companies that relied on outbound methods like paid ads and cold calling.
• Acquisition.com aims to build trust and provide value upfront, which leads to more efficient growth and a shorter due diligence process.
• Mosey Nation emphasizes the importance of influence and trust as they take a minority stake in companies without legal control over management decisions.
• The portfolio statistics show significant revenue and profit increases for companies they work with.

"So the best way to do that type of structure is to have inbound deal flows, to have people see stuff and then decide to walk towards you."

• This quote explains the strategic shift from outbound marketing tactics to creating content that attracts potential investment opportunities through inbound interest.

• Mosey Nation discusses how branding serves to generate inbound companies for investment.
• He also expresses a broader goal of helping many people for free, without directly selling anything.
• The branding strategy has led to a situation where Mosey Nation spends $0 on ads and instead focuses on delivering value to attract the right business partners.

"All of this branding stuff has the function of generating inbound companies for us. But then also if we zoom way out, I like the idea of just helping a lot of people for free without really selling anything."

• This quote highlights the dual purpose of branding: to attract investment opportunities and to provide value to a wider audience without the expectation of immediate financial return.

• Mosey Nation clarifies that not selling anything directly was an accidental strategy.
• He was frustrated with the expectation that he would sell something, leading to the approach of providing what would be in a $10,000 course for free.
• The business strategy is to help as many people as possible, allowing "hyper executors" to self-select and approach Acquisition.com for further growth.

"I have nothing to sell you. I was like, go to the website. What can you buy? There's nothing to buy."

• This quote conveys Mosey Nation's frustration with the assumption that he was going to sell something, which led to the accidental strategy of giving away valuable content for free.

• Mosey Nation shares details about selling two companies for $46.2 million in an all-cash deal and retaining a 33% stake.
• He and Leila had already taken significant dividends from their businesses before the sale, so the lump sum from the sale did not feel life-changing.
• The sale led to a decrease in cash flow, which Mosey Nation felt more acutely than the increase in wealth from the sale.
• He discusses the transition from running businesses to managing investments and the goal of reaching a billion through Acquisition.com, with the sale proceeds being invested conservatively.

"So we sold two of the companies for 46.2 million. It was an all cash deal. There was no seller financing, no earn out, no consulting back, which was great."

• This quote details the terms of the sale of Mosey Nation's companies, emphasizing the straightforward nature of the transaction and its significance in their transition to focusing on Acquisition.com.

• Acquisition.com focuses on scaling internet businesses from $3 to $10 million in revenue to $30 to $100 million.
• The company uses a "value acceleration method," or VAM, to reverse engineer a 36-month goal for the business.
• The process involves improving the back end, customer success metrics, and implementing a CRM for tracking metrics from click to close.
• By enhancing customer lifetime value, they aim to increase profitability and free cash flow.
• The increased cash flow is then invested in recruiting high-level talent and expanding acquisition channels.

So we take Internet businesses from usually three to 10 million is the range that most of them come in at, and we take them to 30 to 100, and that's kind of the incubator spot.

This quote outlines the core business model of Acquisition.com, which is to scale internet businesses by a significant margin within a targeted revenue range.

• Acquisition.com has a team including a CFO with extensive experience in sell-side exits.
• The team operates as an on-demand C-suite, matching their expertise to the needs of the companies they help scale.
• The approach involves not only planning for future growth but also making immediate changes that are appropriate for the business's current stage.
• The team's expertise is distributed across different areas, such as customer success, operational leadership, pricing, and product messaging.

No, we have a team. Our CFO, for example, she's done 16 sell side exits. So she was on the team that did the sale. Biggest one she sold was 15 billion.

This quote emphasizes the high level of experience within the Acquisition.com team, particularly highlighting the CFO's track record in successful company sales.

• Entrepreneurship involves a continuous process of relinquishing control to gain freedom.
• There is an inherent contradiction between the desire for freedom and the desire for control in entrepreneurship.
• The growth of a business often requires hiring increasingly talented individuals and letting go of control to allow the business to scale.
• The speaker has experienced a progression in hiring talent, with the quality and cost of employees increasing as the business grows.

Yeah. I think entrepreneurship in general is a continuous and unrelenting relinquishing of control.

This quote captures the speaker's philosophy on entrepreneurship, which is that letting go of control is essential for achieving freedom and scaling a business.

• The speaker, Alex, shares a personal fact that French is his first language.

French is my first language.

This quote is a personal revelation from Alex that provides a unique insight into his background, which he has not shared publicly before.