Speaker A, discussing the importance of skill acquisition for financial success, emphasizes that their company, Gym Launch, differentiates itself by selling a high-value skill—rainmaking—instead of just services or leads. They argue that mastering this skill enables gym owners to generate income independently, rather than being reliant on external agencies. Speaker A also reveals that their company offers additional advanced skills for business growth after initial success. Meanwhile, Speaker B promotes their book, "100 million dollar offers," as a valuable resource for listeners, hinting at a desire for future partnerships with successful readers.
"The reality is we are by far the most expensive player in our market because we sell something that no one else sells. And what we sell is we sell a skill, right?"
This quote highlights the unique selling proposition of Speaker A's company, which is providing a skill that is valuable and not commonly offered by competitors.
"And the skill is rainmaking. And so the question is, do you want to be a rainmaker?"
Speaker A introduces the concept of 'rainmaking' as the pivotal skill that can transform a business owner's income potential.
"And your income is always going to be tied to the level of skill that you have, whether that's like, in the beginning, you're not making very much money at all because you're training sessions and that's a lower value skill."
This quote elucidates the direct correlation between income and the level of skill an individual possesses, with the implication that higher-value skills lead to higher income.
"And so that's how we get people to make tons of money really quickly, is because we level up their skill set, right?"
Speaker A explains the mechanism by which their company helps clients increase their income—by enhancing their skill set, particularly in sales and marketing.
"If you allow someone else to make it rain for your business, you're always waiting for the weather to change rather than being able to change it for yourself whenever you want."
This quote uses a metaphor to explain the disadvantage of relying on others for business success, suggesting that being independent allows for more control and less reliance on external factors.
"Now, the next question would be, okay, why would we as a company do that, right? Because the rest of the entire market does not want to share that skill with you."
Speaker A raises the point that their company's approach is contrary to the market norm, which typically does not prioritize teaching clients skills for fear of losing their business.
"I'm not saying that it's bad or good. It's just that what the marketplace values that skill at, and it's like $15 an hour, right?"
Speaker A clarifies that the valuation of skills is not a moral judgment but rather a reflection of the market's perceived value of those skills.
"After that, you level up to sales. After that, you level up to managing other people selling. And then after that, you level up to marketing, right?"
This quote outlines a career progression path that focuses on acquiring increasingly valuable skills, which in turn lead to higher income potential.
Every agency owner or rev share company owner that's of any significance, right, has people who run the ads for them. What do you think they pay those people? Usually 15, $20 an hour.
This quote highlights the wage that agency workers typically receive, which is relatively low and contrasts with the perceived value of the services they provide.
How long do you think it takes them to train them? Not that long.
This quote emphasizes the short training period required for agency workers to learn how to run ads, suggesting that the skill may not be as complex as it is often portrayed.
It's just that you don't have the information and that's what's being held hostage from you, which is annoying.
The speaker expresses frustration that clients are kept in the dark about the simplicity of the marketing skills, implying that agencies hold back information to maintain a power dynamic.
We will give you the ability to fish for yourself, right? We will give you the ability to make it rain, which is why our price point is five times higher than everyone else's.
This quote explains the company's philosophy of empowering clients with skills to generate their own success, justifying their higher pricing based on the value of self-sufficiency.
The reason that their companies are limited at the revenue rates that they are, which is usually a lot less than ours.
The speaker suggests that other companies are limited in their revenue potential because they do not provide a comprehensive skill set to their clients.
I have a book on Amazon. It's called 100 million dollar offers.
The speaker introduces their book, indicating its availability and the platform where it can be found.
At over 8005 star reviews, it has almost a perfect score. You can get it for Kindle.
This quote is used to establish the credibility and success of the book based on its high number of positive reviews.
It's my very shameless way of trying to get you to like me more and ultimately make more dollars so that later on in your business career.
Speaker B explains their motive behind promoting the book, which is to build a positive relationship with the audience that may lead to future business partnerships.
Now, once you have that skill, you will need something else because you will break your gym, right?
This quote suggests that acquiring marketing skills is just the beginning and that clients will need to develop further skills to manage the growth and changes that result from effective marketing.
"And again, to my knowledge, no one else provides the next skill, which is everything else that we provide in legacy, which is how to make the actual business churn, right. And in a good way and really stack cash and measurably increase profit, increase revenue over an extended period of time with a blueprint, step by step, right? We do that."
This quote highlights the unique offering of the speaker's business, which includes detailed guidance on running a business effectively to ensure long-term profitability and revenue growth.
"And so I am crazy enough to just give you everything that everyone else is trying to lease to you or hold you hostage with. With the kind of understanding that we have other things to give you that are more valuable than that."
The speaker suggests that their approach is to be fully transparent and provide all the tools and knowledge upfront, believing they have more value to offer beyond these initial tools.
"Because the moment you have that skill set, you no longer ever become a client of theirs."
This quote explains the speaker's belief that once gym owners acquire the necessary marketing skills, they will no longer need to rely on external marketing agencies, which is why these agencies may not want them to learn these skills.
"But the route is like, I had six gyms. I got invited to speak there. Not as a marketer. I'm still the only person who's ever been invited to speak there who was a brick and mortar gym owner when they got on stage."
This quote establishes the speaker's credibility and experience in the fitness industry, contrasting it with the typical background of marketers who may not have owned a physical business.
"But it's the details that you will probably miss. And the details are the things that make our gyms so much money."
The speaker points out that the nuances and specifics of their marketing strategy are what make it exceptionally profitable, suggesting that these are often overlooked by others.
"Funnels have ever had in their history was not a brick and mortar owner. They were all information marketers. I'm the only one, whoever's invited."
The quote highlights the speaker's unique position as a successful brick and mortar gym owner in a space typically dominated by information marketers.
"I got this cool thing. It works really well. And I just walked through the process of how we do it, which later became gym launch."
This quote explains the origin of the speaker's successful gym management process, which was not initially intended for sale but garnered interest from peers.
"The reason that their companies aren't bigger than they are is because their skills have not leveled up to a point where they can be bigger than they are."
The quote emphasizes the importance of skill development in expanding the size and success of a business.
"Do you want to be dependent on someone for the rest of your life, or do you want to just learn how to do it?"
This quote presents the speaker's perspective on the value of independence and learning in business, as opposed to reliance on external agencies.
"If the average gym adds a quarter million dollars a year in revenue, is it not worth 16 grand? Like, duh."
The quote argues that the investment in their program is worthwhile given the significant potential revenue increase for gym owners.
"Everybody trying to keep secrets out of fear of loss. That was from my wife."
This quote reflects the idea that professionals often withhold knowledge due to a scarcity mindset, which the speaker's wife observed.
"Vinay Nissan. What's up, man? Haven't seen you in a while. Mr. Lewis. Bob Patrick Kale. Lots of love, everybody."
The quote exemplifies the speaker's personal engagement with their community, recognizing individual members and fostering a sense of belonging.