Eye of the Tiger Ep 545

Summary Notes


In this episode of the podcast, the host and guests, including Ed Turney and Aaron Stafford, delve into the concept of hunger and motivation in business. They discuss how complacency and a lack of hunger can stifle growth, illustrating this with examples from gym owners who have become content with their success and fail to push for more. The conversation highlights the importance of internal drive, which often stems from fear or insecurity, in achieving greater success. They emphasize that knowing what to do isn't enough; the focus should be on understanding why there's a lack of action and addressing that to unlock true potential. The host challenges listeners to examine their motivations and to realize that if their goals were truly a priority, they would already be taking the necessary steps to achieve them.

Summary Notes

Key Theme: The Role of Money and Satisfaction in Business Growth

  • Money is not the ultimate satisfier for entrepreneurs.
  • True satisfaction comes from growing a business beyond oneself.
  • The desire to build something greater is key to becoming more successful.

No amount of money in the world will satisfy you, and that is what's going to unlock your ability to become greater and for you to build your business to something that is much greater than yourself.

This quote emphasizes that monetary gain alone won't lead to fulfillment and that the drive to expand a business beyond personal achievements is crucial for true success.

Key Theme: Business as a Game

  • Wealthy individuals often view business as a competitive and strategic game.
  • The podcast aims to share lessons learned in building a successful business portfolio.
  • The goal is to help others grow their businesses and potentially collaborate to reach significant financial milestones.

The wealthiest people in the world see business as a game. This podcast, the game, is my attempt at documenting the lessons I've learned on my way to building acquisition.com into a billion dollar portfolio.

This quote underlines the perspective of business as a strategic endeavor and introduces the podcast's purpose to document and share valuable business-building insights.

Key Theme: The Importance of Hunger in Business

  • Hunger and ambition are critical differentiators between successful entrepreneurs and others.
  • Maintaining hunger is necessary even after achieving some level of success.
  • Complacency can hinder further growth and success.

And so it's really just around hunger. And what I mean by that is some of our older OG gym lords who've been a mean, they turn their gym around, they've grown, they're at close to seven figures or right around there, and they've been doing it for a while and they were complaining about show rates.

This quote discusses the concept of 'hunger' as a driving force for business owners and how it can diminish over time, leading to issues such as complacency about customer engagement.

Key Theme: The Consequences of Complacency

  • Complacency can lead to poor business practices, such as limited availability for customers.
  • Entrepreneurs must avoid becoming too comfortable after initial success to continue growing.
  • A hypothetical scenario is used to illustrate the importance of maintaining a relentless pursuit of growth.

And I look and it turns out that they're only open 1 hour per day at 07:15 a.m. Availability for new clients. And I'm like, how the fuck do you think that you're going to grow your business if the only time that you can take new customers is at 07:15 a.m.

This quote highlights a specific example of complacency where a business limits its potential growth by having very restricted hours for new clients.

Key Theme: Motivation and Drive

  • The drive to succeed is essential for continuous improvement and success.
  • Sometimes it takes extreme scenarios to ignite true effort and commitment.
  • Entrepreneurs should examine their motivations and strive to maintain a high level of drive.

What drives you? What drives you? What drives you to be better? What drives you to continue to want to win? I was asked that question yesterday by the gym wars that were here. And I think, honestly, it comes from a dark place.

This quote prompts entrepreneurs to reflect on their motivations and suggests that a deep, possibly dark, source of drive is necessary to push for continued success.

Theme: The Paradox of Success and Happiness

  • Many people believe that eliminating distractions and focusing intensely would lead to success, but they fear this would compromise their happiness.
  • Success is often driven by a deep internal motivation, which can stem from insecurities or fears.
  • Individuals tend to make just enough to live on because that is their actual desire, and they lose motivation once comfortable.
  • Truly wanting success means being willing to make sacrifices and changes in one's routine and habits.
  • People generally know what they need to do to succeed but fail to act due to internal barriers.
  • The key to success is understanding and managing these barriers, which often involve managing headspace, relationships, and priorities.

"Because it's like, well, then I wouldn't be happy."

This quote reflects the common belief that intense focus on success might lead to unhappiness, indicating a perceived trade-off between the two.

"And so the people who are the most successful in the world are driven by something that is deep inside of them, that is normally an insecurity or a fear of some sort."

This quote suggests that the root of success is often a deep-seated emotional driver such as insecurity or fear, which propels individuals to achieve.

"If you're only trying to make enough to live on, you will always only make enough to live on."

This quote implies that people's financial achievements are limited by their own internal goals and motivations.

"And so your internal motivation is not there because you've accomplished what you set out to accomplish and so the real question is, do you actually want what you claim to want?"

The speaker here questions the alignment between individuals' stated goals and their true desires, implying that a lack of motivation stems from already achieving one's subconscious objectives.

"If you were coaching you, what would you recommend you to do?"

By posing this rhetorical question, the speaker emphasizes the importance of self-reflection and self-advice to overcome barriers to success.

"Like this last mastermind that I had for the top sellers was really interesting for it because it was the first time that I had no one who had extra shit."

This quote points out that individuals who have fewer distractions and a more focused lifestyle are easier to coach towards success.

"It's just like, how hungry are you? How willing are you to put in what you need to achieve?"

The speaker is challenging the listener to assess their true level of desire and willingness to work towards their goals.

"Just be like, I only want to make $10,000 a month. That's it. Then just say that and be good with it, rather than constantly complaining about how you're not, because you're not even willing to do the things that you already know you should do."

The speaker is suggesting that people should honestly acknowledge their true ambitions and stop complaining if they are not willing to take the necessary actions to achieve more.

Theme: Self-Reflection and Action

  • Self-coaching and reflection are crucial in identifying the necessary steps for success.
  • Individuals often recognize their unproductive behaviors but struggle to change them.
  • The reason for inaction is a critical focus area, as it prevents people from doing what they know they should.
  • Mastermind sessions reveal that personal lives can suffer when business takes precedence, creating a cycle of imbalance.
  • Understanding how to balance personal and professional life, as well as prioritizing effectively, is key to sustained success.
  • Acknowledging one's true level of ambition can lead to contentment or a reevaluation of effort and goals.

"You probably think that on some level, sometimes, right? Then you're like, man, if you were step out of yourself and say, I need to coach myself, you probably have the answer, right?"

This quote emphasizes the idea that individuals often know the solution to their problems but fail to act on it, highlighting the importance of self-reflection.

"And so if all of your attention should be on that reason, why is it that this thing is preventing me from doing the things that I already know I should do?"

The speaker is focusing on the importance of understanding the reasons behind inaction, which is essential for overcoming barriers to success.

"Most times it's like, okay, well, here's the obvious hole in your business, but you're not doing anything about it. So let's attack why you're not doing anything about it, right?"

This quote illustrates the common issue of recognizing problems but not addressing them, and the need to dig deeper into the causes of this inaction.

"I know I should work my leads harder. I know I should go through the sales trainings more. I know I should go through the portal. I know I should meet with my team more."

The speaker lists examples of common knowledge among gym owners about what they should be doing to improve their business, highlighting a gap between knowledge and action.

Video Content Enhancement

  • Speaker E promotes a video version of their content on YouTube, highlighting the addition of effects, visuals, and graphs.
  • The video content is designed to engage viewers by stimulating different brain centers.
  • The content on YouTube is offered for free.

Video version of this, which usually has more effects, more visuals, more graphs, drawn out stuff, sometimes it can help hit the brain centers in different ways. You can check out my YouTube channel. It's absolutely free.

The quote explains that the video version of the content includes additional visual elements to aid understanding and is accessible for free on YouTube, highlighting the value of multi-modal learning resources.

Time Management and Business Success

  • Speaker B challenges the listener's use of time, implying that having the same business as others who are successful means time should not be an excuse.
  • Speaker A agrees, suggesting that time management is essential for business success.

Why aren't you? I know you have time. Because other people have time and have the same business as you.

This quote suggests that individuals in the same business should be able to manage their time effectively, just as others in the field do, and that lack of time should not be an excuse for not achieving success.

Accountability and Business Growth

  • Speaker B emphasizes that once gym owners learn the tactics from gym launch, they realize the only barrier to success is themselves.
  • This realization can be both liberating and difficult to accept.
  • Speaker A and B discuss the importance of consistent, hard work rather than looking for secrets or hacks.

So you have time, so why aren't you? Because once you have the tactics right, and this is one of the biggest, the freeing and also most soul crushing parts of gym launch is that once a gym owner joins gym launch, you know how to make a 7th figure jump.

The quote underlines that knowing the right tactics removes excuses and places the responsibility for success squarely on the individual, which can be a challenging truth to face.

The Importance of Consistency in Service

  • Speaker B and A highlight the necessity of daily, consistent actions, such as reaching out, providing excellent service, and asking the right questions.
  • They stress the importance of treating each customer interaction as unique, even if the process is repetitive for the service provider.

It's like, it's chopping wood. It's reps. It's day in, day out. You got to reach out to people, right? You got to give great service.

This quote compares the consistent effort required for business success to chopping wood, emphasizing the need for regular, disciplined work.

Sales Availability and Business Strategy

  • Speaker B criticizes limited sales appointment availability as a poor business strategy.
  • Speaker A and B sarcastically note that such limited availability is unlikely to align with when potential clients with the most money are available.

Do you think that only having availability for sales appointments at 715 to 745 in the morning once a day, it's going to get you the optimal outcome?

The quote questions the logic behind extremely limited sales appointment times, suggesting that such a strategy is not conducive to optimal business results.

Overcoming Personal Barriers to Success

  • Speaker B urges listeners to introspect and understand why they might not be taking the necessary actions for success.
  • They suggest that knowing the tactics is not enough if there is no drive or hunger to apply them.
  • Speaker A and B discuss the need for self-discovery and confronting personal obstacles to achieve desired goals.

You can read a book and give it away for free. You can do that. But figure out why you're not hungry. Figure out why you're not trying.

The quote encourages self-reflection on personal motivation and effort, indicating that knowledge alone is not sufficient without the drive to implement it.

Real-World Examples of Success

  • Speaker A and B recount the achievements of Ed Turney and Aaron Stafford, who have had significant success in their business ventures.
  • They note that the clarity and determination of these individuals make business meetings and decision-making more straightforward.

We had Ed Turney microphone. So both those guys have been over seven figures run rates for a while and doing really, really well. Aaron Stafford had just started and signed up 370 people in his first six weeks and did like $80,000 in something sales in six weeks, which is pretty cool.

This quote provides concrete examples of successful individuals who have applied the tactics discussed and achieved impressive business results, illustrating the potential for success when one is focused and determined.

Desire and Determination

  • Speaker A and B conclude that the key differentiator in business success is how badly someone wants it.
  • They suggest that desire is a critical factor in taking the necessary actions to succeed.

It's just a question of how bad you want it. I really think that's it. And like figuring out.

The quote posits that the intensity of one's desire to succeed is a fundamental driver of taking the actions necessary to achieve business goals.

Motivation and Goals

  • Discusses the reasons behind lack of action despite knowing what needs to be done.
  • Explores the role of fear and insecurity in driving individuals.
  • Emphasizes that true motivation should not be solely about money.
  • Highlights the importance of focusing on internal efforts rather than external outcomes.
  • Stresses that motivation from the wrong place leads to inconsistency in achieving goals.
  • Suggests that true satisfaction and greatness come from goals beyond personal gain.

Hopefully your kid doesn't need to be kidnapped in order for you to get motivated about your business.

This quote suggests that extreme situations shouldn't be necessary to find motivation.

It's just fear and insecurity. It's fear of failing, fear of not being good enough, fear of people who hated to be right.

Speaker A identifies fear and insecurity as primary motivators behind their actions.

It's not about money because it couldn't have been about money because I don't need any more for the rest of my life at all.

Speaker A clarifies that their motivation is not driven by financial necessity.

If you feel relief when you make a lot of money one month, your motivation is not coming from the place of a champion.

Speaker A argues that feeling relief from financial success is not the mindset of a highly motivated individual.

In the world at something that's not going to do anything for you, you shouldn't feel anything from that.

Speaker A suggests that external achievements, like financial success, should not elicit strong emotions if one is truly motivated by internal goals.

That's what you're focusing on and you're only focusing on those things.

Speaker A emphasizes the importance of concentrating on internal efforts and improvements.

If you can do that, then you'll be able to unlock something inside of you that's much stronger than what might currently be driving you.

Speaker A believes that focusing on internal efforts can unlock a stronger source of motivation.

Recognizing and Overcoming Barriers

  • Addresses the tendency to act only when immediate financial need arises.
  • Urges individuals to understand why they don't take action despite knowing how to achieve their goals.
  • Identifies the need to overcome the barrier of complacency after achieving minimal success.
  • Suggests that recognizing and conquering this barrier can lead to greater satisfaction and success.

You're just trying to make enough money to live on and the moment you make enough money, you stop working and then you wait for things to blow up again until you try hard again.

Speaker A describes a cycle of working only to meet immediate financial needs and then becoming complacent.

You choose not to make money when you know how to make money. Because whenever you need to make money, you make it.

Speaker A points out that individuals often know how to make money but choose not to act unless there's an urgent need.

That is the summary of this entire talk that I was trying to get out of myself is like, you already know how to do it. When you need to do it, you do do it. So why aren't you doing it?

Speaker A summarizes the talk by questioning why people don't act on their knowledge unless it's necessary.

Aspirations Beyond Personal Gain

  • Discusses the limitations of goals that only satisfy personal needs.
  • Encourages thinking bigger and aiming to impact larger communities or groups.
  • Suggests that focusing on more significant aspirations can lead to greater business growth and personal fulfillment.

And that is what's going to unlock your ability to become greater and for you to build your business to something that is much greater than yourself.

Speaker A states that overcoming personal limitations is key to achieving greatness and building a substantial business.

Because if the only thing that you want to satisfy is you, you're going to stay this small.

Speaker A warns that focusing solely on personal satisfaction leads to limited growth.

But if you want to satisfy a community, you want to satisfy state, you want to satisfy nation, you want to satisfy entire group of people, it has to be bigger than you.

Speaker A encourages setting goals that aim to benefit larger communities for true satisfaction and success.

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