Eye Of The Tiger Ep 350

Summary Notes


In a mastermind session with top-performing gym owners, Speaker A discusses the critical role of hunger in entrepreneurial success. Highlighting stories of gym owners who reached seven figures, Speaker A emphasizes the dangers of complacency and the importance of maintaining a strong desire to grow, even after initial success. The conversation delves into the necessity of internal motivation and the willingness to do what is necessary to succeed, rather than just enough to get by. The speaker challenges gym owners to examine why they aren't taking the actions they know they should and to address the underlying reasons for their lack of drive. Guests Ed Turney, Mike Grant, and Aaron Stafford exemplify the focused mindset required for success, prompting Speaker A to reflect on the power of fear and insecurity as personal motivators and to encourage others to find what truly drives them beyond monetary goals.

Summary Notes

Introduction to Business Growth Strategies

  • The podcast discusses strategies for acquiring more customers, increasing customer value, and retaining them.
  • The speaker highlights the importance of hunger and drive in achieving business success.
  • The context is set in Nevada, where a mastermind meeting with top gym sellers took place.

"Welcome to the game where we talk about how to get more customers, how to make more per customer, and how to keep them longer and the many failures and lessons we have learned along the way."

The quote introduces the core focus of the podcast, which is to explore strategies for business growth and customer management while learning from past mistakes.

Success Metrics and Setting Goals

  • Two out of three gyms discussed have surpassed one million in revenue, with the third expected to reach that milestone soon.
  • The conversation emphasizes setting ambitious financial targets for businesses.

"Two of the three gyms who came here were over seven figures and the other one is gonna probably hit it within the next three months."

This quote highlights the financial achievements of the gyms involved in the mastermind, setting a benchmark for success in the fitness industry.

The Importance of Hunger in Business

  • Hunger is identified as a key differentiator between successful entrepreneurs and the rest.
  • The speaker suggests that complacency can follow initial success, leading to a loss of drive.

"And so it's really just around hunger. And what I mean by that is recently I had some of our older OG gym lords who've been a while, they turn their gym around, they've grown, they're at close to seven figures or right around there and they've been doing it for a while and they were complaining about show rates."

The quote underscores the concept of 'hunger' as a driving force for continued business growth, using the example of gym owners who have become complacent after achieving success.

Complacency and Business Operations

  • The speaker criticizes a lack of availability for new clients as a symptom of complacency.
  • A comparison is made to a hypothetical grocery store with limited hours to illustrate the absurdity of restricted customer access.

"And I'm like, how the fuck do you think that you're going to grow your business if the only time that you can take new customers is at 07:15 a.m."

The quote criticizes the limited availability for new clients in the gyms, suggesting that such a strategy is not conducive to business growth.

The Impact of Comfort on Entrepreneurial Drive

  • Comfort and complacency are seen as threats to maintaining business momentum.
  • The speaker challenges the mindset of having 'made it' and the consequent impact on business tactics and drive.

"And then what happens? They get comfortable, they get complacent, right? And they lose their hunger."

This quote addresses the detrimental effect of comfort on the entrepreneurial spirit, highlighting the risk of losing the drive to grow the business.

Theoretical Motivational Scenarios

  • The speaker presents a hypothetical scenario to illustrate the importance of drive and determination.
  • The scenario is used to question the commitment of business owners to their ventures.

"If your child was going to die, or your spouse, or your significant other, your family member, it was going to die. Unless you succeeded, unless you got more clients, unless you made more money with your gym, how would you approach it?"

This quote uses an extreme hypothetical situation to provoke thought about the level of urgency and commitment one should have towards their business.

Reflection on Personal Drive

  • The speaker shares insights into their own motivations and the darker origins of their drive.
  • The discussion encourages self-reflection among entrepreneurs regarding their own motivations for success.

"And I think, honestly, it comes from a dark place. And I think I've said this before, but I'm saying it again because I think people need to hear it."

The quote reveals the speaker's belief that the drive to succeed often stems from a 'dark place,' suggesting that strong motivations can have complex origins.

Internal Motivation and Success

  • Success is often driven by internal factors such as insecurities or fears.
  • People who only aim to make enough for living tend to stop pushing once they reach comfort.
  • Lack of internal motivation can be identified when people stop striving as soon as they achieve their minimal goals.
  • To achieve more, one must be willing to sacrifice and take necessary actions, such as working longer hours or waking up earlier.
  • Self-coaching can help identify what one truly needs to do to succeed.

"The people who are the most successful in the world are driven by something that is deep inside of them, that is normally an insecurity or a fear of some sort."

This quote highlights that the drive behind many successful individuals often stems from their internal struggles and fears.

"If you are only trying to make enough to live on, you will always only make enough to live on."

This quote emphasizes the idea that setting low financial goals can result in only achieving the minimum required for survival, without any progress beyond that point.

"Do you actually want what you claim to want? Because if you did, you'd already have it."

The speaker suggests that if one truly desired their goal, they would have already taken the necessary steps to achieve it, implying that a lack of progress might indicate a lack of genuine desire.

Self-Reflection and Accountability

  • Self-awareness is crucial for personal growth and overcoming barriers to success.
  • People often know what they need to do but fail to act due to unidentified reasons.
  • Identifying and addressing the reasons for inaction is essential for progress.
  • Coaching oneself can lead to recognizing the right steps that need to be taken.

"If you were coaching you, what would you recommend you to do?"

This quote encourages self-reflection and considering what advice one would give to themselves, which can reveal the necessary actions for success.

"All of your attention should be on that reason. Why is it that this thing is preventing me from doing the things that I already know I should do?"

The speaker stresses the importance of focusing on the underlying reasons for not taking action, which is key to overcoming personal barriers.

Balancing Personal and Professional Life

  • Successful individuals need to manage their headspace, relationships, and personal life while focusing on their business.
  • Neglecting personal life for business can lead to personal issues, which then affect business performance.
  • A consistent cycle of imbalance can occur if one does not learn to manage both personal and professional responsibilities effectively.
  • Prioritization skills are crucial for maintaining balance and achieving success.

"Because what ends up happening is they start focusing on their business, their personal life goes to shambles, and then they then are like, oh my gosh, my personal life is going to shambles."

This quote illustrates the negative impact that an excessive focus on business can have on personal life, highlighting the need for balance.

Desire and Commitment

  • The level of hunger and willingness to put in effort is a determinant of success.
  • Individuals should be honest with themselves about their desires and the extent they are willing to go to achieve them.
  • Constantly complaining about lack of success while being unwilling to take action is counterproductive.
  • Setting realistic goals and being content with them can lead to personal satisfaction without the stress of unmet expectations.

"How hungry are you? How willing are you to put in what you need to achieve?"

This question challenges individuals to assess their own desire and willingness to work towards their goals, which is a critical factor in achieving success.

"Just be like, I only want to make $10,000 a month. That's it. It's like, cool. Then just say that and be good with it, rather than constantly complaining about how you're not."

The speaker suggests that setting realistic and satisfactory goals is more beneficial than setting high goals without the willingness to work towards them.

Action vs. Knowledge

  • Knowing what to do is different from actually doing it.
  • Gym owners, as an example, may know the steps to improve their business but fail to implement them.
  • The gap between knowledge and action is a common obstacle in various fields.
  • Addressing this gap is crucial for translating knowledge into tangible results.

"I know I should work my leads harder. I know I should go through the sales trainings more. I know I should go through the portal. I know I should meet with my team more."

This quote from gym owners reflects the common knowledge of what needs to be done but also the common failure to act upon that knowledge.

Audience Engagement

  • The speaker engages with their audience, known as "mozanation," by inviting them to connect on LinkedIn.
  • The invitation to connect is a way to build a community and further the conversation beyond the podcast.

"Quick break. Just to let you know that we've been starting to post on LinkedIn and want to connect with you."

This quote shows the speaker's effort to engage with listeners on another platform, indicating the importance of community building and networking.

Personal Accountability in Business Success

  • Recognizing that having the knowledge or tactics to succeed is not enough; the individual's actions and commitment are crucial.
  • The realization that the individual is often the reason for not achieving success can be both liberating and challenging to accept.
  • The importance of consistent, everyday tasks (referred to as "chopping wood" or doing the boring work) is emphasized for business growth.

"once a gym owner joins gym launch, you know how to make a step bigger. Gym, you know how to do it. And so then it reflects back onto you. It's like, oh, shit, I'm the reason that we're not there?"

This quote highlights the moment of realization for gym owners that their lack of progress is often due to their own actions or inaction, rather than external factors.

The Importance of Consistent Effort and Service Quality

  • The necessity of daily repetitive tasks, such as reaching out to people, providing excellent service, and working leads, is underscored.
  • Emphasizes the need for enthusiasm and personal attention to each customer, treating each interaction as unique.
  • Questions the logic behind restricted availability for sales appointments, pointing out that such limitations are not conducive to optimal business outcomes.

"You got to reach out to people, right? You got to give great service. Write the handwritten cards, remind people to weigh in. You have to work the leads."

This quote underscores the importance of dedication to customer service and the consistent effort required to maintain and grow a business.

Self-Reflection and Motivation

  • Encourages individuals to reflect on their own reasons for not taking necessary actions to succeed.
  • Suggests that discovering one's true desires or lack thereof is key to aligning actions with goals.
  • Stresses that tactics and knowledge are useless without the drive to implement them.

"figure out why you're not trying. Just figure it out. There might be something inside of you. Maybe you don't want more and you need to discover that."

This quote suggests that a lack of effort may stem from an internal lack of desire or motivation, and that understanding one's true goals is necessary for progress.

Success Stories and the Clarity of Purpose

  • Shares examples of individuals who have achieved significant success by knowing exactly what to do and being determined to do it.
  • Highlights the difference in ease of interaction with those who are clear and focused on their goals compared to those who are not.
  • Suggests that the desire for success is a critical factor in the willingness to do what is necessary.

"Ed Turney, Mike Grant, phone. So both those guys have been over seven figures, run rates for a while and doing really well. Aaron Stafford just started and signed up 370 people in his first six weeks and did like $80,000 in supplement sales in six weeks, which is pretty cool."

This quote provides examples of individuals who have experienced significant success due to their clarity of purpose and dedication to the necessary actions.

The Role of External Motivation

  • Questions whether external factors or spending money are needed to motivate oneself towards business success.
  • Implies that internal motivation should be sufficient to drive oneself without needing drastic external circumstances.

"do you need to go pay someone a bunch of money in order to then get motivated? I don't know. Hopefully your kid doesn't need to be kidnapped in order for you to get motivated about your business."

This quote challenges the idea that external factors or spending money are necessary for motivation, suggesting that internal drive should be the primary motivator for business owners.

Motivation and Fear

  • The speaker identifies fear as their primary motivator.
  • Fear encompasses the fear of failure, not being good enough, and proving naysayers right.
  • The speaker emphasizes that their drive is not financially motivated, as they have sufficient money for life.

"It's just fear and insecurity. It's fear of failing, fear of not being good enough, fear of people who hated to be right." "It's not about money. It couldn't have been about money because I don't need anymore for the rest of my life at all."

The quotes highlight that the speaker's motivation comes from a place of fear and self-doubt, rather than monetary gain. They stress the irrelevance of financial success to their personal drive.

Misplaced Motivation

  • The speaker believes that feeling relief from financial success indicates a flawed source of motivation.
  • They argue that true champions are not driven by monetary achievements.
  • The focus should be on internal efforts and overcoming deficiencies, not on the financial outcomes.

"If you feel relief when you make a lot of money one month, your motivation is not coming from the place of a champion." "That's an output from internal efforts and should be focused more on the internal efforts and all of the deficiencies that you probably had and still hitting 100k."

These quotes suggest that feeling relieved by financial success is a sign of misplaced motivation. The speaker advises focusing on personal growth and improvement rather than financial results.

The Importance of Consistency

  • The speaker addresses the issue of inconsistency in motivation.
  • They observe that people often only work hard enough to make ends meet, which leads to a cycle of panic and exertion.
  • The speaker challenges listeners to understand why they don't consistently apply their knowledge to make money.

"It's because your motivation is not coming from the right place." "You just choose not to do it. You choose not to make money when you know how to make money."

These quotes express the speaker's view that a lack of consistent effort stems from improper motivation. They point out that people often know what to do but fail to act unless under pressure.

Achieving Greatness

  • The speaker suggests that overcoming the lack of consistent motivation can lead to greatness.
  • They argue that satisfying personal needs is a limited goal and that to achieve more, one must aim to impact a larger community.
  • The speaker encourages listeners to build something greater than themselves.

"No amount of money in the world will satisfy you. And that is what's going to unlock your ability to become greater and for you to build your business to something that is much greater than yourself." "Because if the only thing that you want to satisfy is you, you're going to stay this small."

These quotes imply that personal satisfaction is not enough for true success. The speaker believes that aiming to have a broader impact is the key to unlocking potential and achieving greatness.

Closing Remarks

  • The speaker hopes their message resonates with listeners seeking motivation.
  • They acknowledge the aggressive tone of their message but maintain its importance.
  • The speaker signs off with an invitation for engagement and expresses affection for the audience.

"Hopefully that might have resonated with somebody, and if it didn't, then I apologize for the extra aggressiveness on the Saturday morning." "But anyways, drop a, like, drop a comment and lots of love and I'll catch you guys on the flip side."

The closing quotes offer an apology for the forceful delivery while emphasizing the speaker's desire to connect with and help the audience. They also encourage interaction and express a warm farewell.

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