Eye of the Tiger & Sustained Victory Ep 154



In a motivational talk at Pirates Cove, Nevada, the speaker, presumably a business coach, addresses the critical factor of 'hunger' in entrepreneurial success. He shares insights from a mastermind with top-performing gym owners, highlighting the complacency that sets in once initial goals are met. Through examples like limited client scheduling, he emphasizes the importance of maintaining drive and questioning one's true desires. The speaker, while reflecting on his own fears and motivations, challenges listeners to identify why they aren't taking the necessary actions to succeed, suggesting that a lack of hunger and internal motivation is often the real obstacle. He cites the experiences of successful figures like Ed Turney, Mike Red Phone, and Aaron Stafford, who exemplify clarity of purpose and the relentless pursuit of goals, urging his audience to go beyond personal satisfaction and strive for impact on a larger scale.

Summary Notes

Mastermind Event and High-Level Entrepreneurial Conversations

  • Speaker A attended a three-day mastermind event with top-performing gym owners.
  • Two out of three gym owners in attendance were already making over seven figures, and the third is expected to reach that level soon.
  • The discussions held were of a higher level than usual and focused on what distinguishes successful entrepreneurs from the rest.

"So I just had our like a three day mastermind type thing with the top sellers. So two of the three gyms who came here were over seven figures, and the other one is gonna probably hit it within the next three months."

The quote highlights the caliber of the entrepreneurs attending the mastermind event and sets the stage for the insights that were shared regarding entrepreneurial success.

The Concept of 'Hunger' in Business

  • 'Hunger' is identified as a crucial trait that separates successful entrepreneurs from others.
  • Speaker A describes 'hunger' as the drive to grow and succeed in business.
  • The lack of 'hunger' can lead to complacency and stagnation.

"And so it's really just around hunger. And what I mean by that is recently I had some of our older OG gym lords who've been a while."

The quote introduces the theme of 'hunger' as a metaphor for the entrepreneurial drive and ambition necessary for continued success.

Consequences of Complacency

  • Speaker A discusses how some established gym owners became complacent with their success.
  • Complacency led to reduced effort in growing their business, exemplified by limited hours of operation for new clients.
  • The analogy of a grocery store with limited hours is used to illustrate the absurdity of such business practices.

"And they lose their hunger. And so all this after that point, everything I'm almost going to say after you've made it in your mind, and what's funny is that making it in some people's mind is like having ten grand in their bank account."

The quote emphasizes the point that complacency can set in once entrepreneurs feel they have 'made it', leading to a decrease in the effort they put into their business.

The Importance of Maintaining Drive

  • Speaker A encourages entrepreneurs to maintain the same level of drive as if their loved ones' lives depended on their success.
  • The hypothetical scenario is used to challenge entrepreneurs to reflect on their commitment and effort.
  • The speaker questions why it often takes extreme circumstances to focus and succeed.

"If your child was going to die, or your spouse, or your significant other, your family member, whatever, it was, right, was going to die. Unless you succeeded, unless you got more clients, unless you made more money with your gym, how would you approach it?"

This quote is a rhetorical device used to provoke thought on the necessity of maintaining a high level of drive and determination in business as if critical consequences were at stake.

The Dark Place of Motivation

  • Speaker A suggests that the drive to succeed often comes from a 'dark place'.
  • The speaker implies that there is a deep-seated motivation behind the most successful people.
  • The 'dark place' may refer to personal challenges or adversities that fuel the desire to win.

"And I think, honestly, it comes from a dark place. And I think I've said this before, but I'm saying it again because I think people need to hear it."

The quote reveals the speaker's belief that the motivation driving successful individuals often stems from challenging or negative experiences, which is a critical but often overlooked aspect of success.

Internal Motivation and Achieving Goals

  • People often have an internal limit that is tied to insecurities or fears.
  • The level of motivation can directly impact the level of success and willingness to make sacrifices.
  • To achieve more, one must be willing to do more, such as adjusting schedules or increasing effort.
  • Self-coaching can be effective; individuals often know what they need to do but fail to act on it.
  • Focus should be on understanding and overcoming the reasons behind inaction.

"If you are only trying to make enough to live on, you will always only make enough to live on." This quote emphasizes the idea that setting low financial goals can lead to a lack of motivation to exceed them.

"And so the real question is, do you actually want what you claim to want?" The relevance of this quote is to challenge individuals to reflect on their true desires and whether their actions align with their stated goals.

"Because if you did, you'd already have it. You'd already be willing to sacrifice other things in order to achieve it." The quote suggests that achieving goals requires sacrifices, and if one truly wants something, they would make the necessary sacrifices to obtain it.

Self-Coaching and Recognizing Personal Flaws

  • Individuals are often aware of their own shortcomings but struggle to address them.
  • The concept of self-coaching involves stepping outside oneself to objectively assess and advise on one's actions.
  • Identifying and concentrating on the reasons behind one's lack of action is crucial.

"If you were coaching you, what would you recommend you to do?" This quote encourages self-reflection and the application of advice to oneself as if one were an external coach.

"And it's just that you don't do it for some reason, and so all of your attention should be on that reason." The quote highlights the importance of understanding the underlying reasons for inaction to overcome personal barriers to success.

Managing Business and Personal Life

  • Striking a balance between business and personal life is a common challenge.
  • Inability to manage both areas effectively can lead to a cycle of neglect and overcompensation.
  • Prioritization and management skills are key to maintaining equilibrium.

"Because what ends up happening is they start focusing on their business, their personal life goes to shambles..." This quote illustrates the negative impact that an excessive focus on business can have on personal life.

"And it's just this consistent cycle because they just don't know how to just do both, right?" The quote points out the difficulty some individuals have in managing both their business and personal life simultaneously.

Goal Commitment and Honesty

  • Being honest about one's true ambitions can prevent unnecessary frustration.
  • Recognizing and accepting one's actual level of commitment can lead to more contentment.
  • It's important to align one's statements of desire with the willingness to take action.

"It's just like how hungry are you? How willing are you to put in what you need to achieve?" This quote questions the listener's true level of desire and commitment to achieving their goals.

"Then just stop saying you want it." The quote advises individuals to be truthful about their desires and to stop professing goals they are not genuinely willing to work towards.

Engagement with Listeners and Community Building

  • The host encourages listener interaction through social media connections.
  • Building a community can provide support and networking opportunities.

"Just to let you know that we've been starting to post on LinkedIn and want to connect with you." This quote is an invitation to listeners to engage with the host on social media, suggesting a desire to build a community around the podcast.

"There's anyone you think that we should be connected with, tag them in one of my or Layla's posts, and I will give you all the love in the world." The quote expresses the host's willingness to expand their network and recognizes the value of listener recommendations.

Realization of Personal Responsibility in Success

  • Gym owners realize their own role in their success or lack thereof after joining Gym Launch.
  • The program provides them with the tactics to grow their business, thus any shortcomings fall back on the owner.
  • This realization can be both liberating and daunting as it shifts the focus from external factors to personal accountability.

"Because once a gym owner joins Gym Launch, you know how to make a step bigger. Gym, you know how to do it, and so then it reflects back onto you. It's like, oh, shit, I'm the reason that we're not there."

This quote emphasizes the moment of realization for gym owners that they have the necessary tactics to succeed, and any failure to grow is a personal responsibility.

The Importance of Consistency and Hard Work

  • Success in the gym business is about doing the "boring work" consistently.
  • Mike Graham Phono's metaphor of "chopping wood" represents the necessity of doing repetitive, mundane tasks well.
  • Providing excellent service, such as writing handwritten cards and working leads diligently, is crucial.
  • Treating each customer interaction as unique and important is key, regardless of repetition for the service provider.

"It's literally like Mike Graham phonos. He uses the term chopping wood. Like, I call doing the boring work. It's like, it's chopping wood. It's reps. It's day in, day out."

The metaphor of "chopping wood" is used to describe the consistent, hard work required to achieve success, likening it to the repetitive nature of physical labor.

Scheduling and Accessibility for Optimal Outcomes

  • Having limited availability for sales appointments is criticized as a barrier to optimal outcomes.
  • The speaker suggests that successful gym owners need to be more flexible and accommodating to clients' schedules.
  • The example given indicates that restricting sales appointments to early mornings or specific hours can be detrimental.

"Do you think that only having availability for sales appointments at 715 to 745 in the morning once a day is going to get you the optimal outcome?"

This rhetorical question criticizes the practice of having very limited availability for sales appointments, implying that such a practice is not conducive to business growth.

Overcoming Personal Barriers to Implement Tactics

  • Knowing what to do is different from actually doing it; the latter often involves overcoming personal barriers.
  • The speaker encourages self-reflection to understand why one might not be taking the necessary actions to succeed.
  • The lack of desire or motivation could be the underlying issue, and recognizing this is crucial for change.

"Anyone who's in our world, you know what to do. It's just you have to figure out why you're not doing it, right."

The quote stresses the difference between knowing the tactics and implementing them, pointing out the need to understand personal reasons for inaction.

Success Stories as Motivation

  • The speaker shares stories of successful gym owners like Ed Turney, Mike Redphone, and Aaron Stafford to illustrate what can be achieved with the right mindset.
  • These individuals demonstrate clarity of vision and the willingness to do what is necessary for success.
  • Their stories serve as motivation and a benchmark for what is possible in the gym business.

"So anyhow, those guys were just like, what do I need to do? Because they're clear, eyes, toes forward, know exactly what to do."

This quote highlights the success of individuals who have a clear understanding of what needs to be done and are willing to take the necessary actions to succeed.

The Role of Motivation in Achieving Goals

  • The speaker questions whether external factors or crises are needed to motivate someone towards their business goals.
  • The underlying message is that motivation should ideally come from within, without needing extreme circumstances to trigger it.
  • Fear and insecurity are identified as personal feelings that can hinder progress.

"Do you need to go pay someone a bunch of money in order to then get motivated? I don't know. Hopefully your kid doesn't need to be kidnapped in order for you to get motivated about your business, hopefully, right?"

This quote challenges the listener to consider the sources of their motivation and whether they require drastic situations or investments to be spurred into action.

Fear as a Motivator

  • Fear can be a driving force in striving for success.
  • The fear of not being good enough or the fear of being outperformed by others can push individuals to work harder.
  • This type of fear can fuel a person's motivation more than the pursuit of money.

"Fear of not being good enough, fear of people who hated to be right. That's my fear."

The speaker expresses that their primary fear, which motivates them, is the fear of inadequacy and the fear of others being correct in their negative assessments.

Money as a Motivator

  • Financial success should not be the ultimate source of relief or satisfaction.
  • Achieving high-income milestones can lead to a temporary sense of relief, but it could indicate misplaced motivation.
  • True motivation for champions should come from a place that is not directly tied to monetary achievements.

"If you feel relief when you make a lot of money one month, your motivation is not coming from the place of a champion."

The speaker is suggesting that feeling relief from earning a large sum of money is a sign that one's motivation is not aligned with the mindset of a champion, implying that champions are driven by factors beyond financial gain.

Focus on Internal Efforts

  • Success should be seen as an output of internal efforts rather than a financial goal.
  • Reflecting on deficiencies and potential improvements is crucial, even when achieving significant financial success.
  • Focusing on internal efforts and what could have been done better can lead to greater achievements.

"You should be focused more on the internal efforts and all of the deficiencies that you probably had and still hitting 100k."

The quote emphasizes the importance of concentrating on personal growth and recognizing one's shortcomings, even when achieving substantial financial success like making $100,000 in a month.

The Problem with Inconsistent Motivation

  • Inconsistency in motivation can prevent individuals from achieving their goals.
  • Some people only work hard enough to make enough money to live on, and then they stop putting in the effort until they are in a financial crisis again.
  • Understanding why one doesn't consistently apply the knowledge of how to make money is key to overcoming this cycle.

"You're just trying to make enough money to live on. And the moment you make enough money, you stop working and then you wait for things to blow up again until you try hard again."

The speaker is pointing out a pattern of behavior where individuals work only until they reach a comfortable level of income, then become complacent until the next financial urgency arises.

Recognizing Your Ability

  • Many people have the knowledge and skills to make money but choose not to use them unless there is an urgent need.
  • It's important to confront the reasons behind not utilizing one's ability to generate income consistently.
  • Understanding and overcoming this mental barrier can lead to significant personal and business growth.

"You already know what the fuck to do, right? You just choose not to do it."

This statement highlights the speaker's belief that people often know what actions are necessary to make money but fail to act on that knowledge without the pressure of immediate need.

Building Beyond Yourself

  • Satisfaction should not be limited to personal or familial success; it should extend to larger communities.
  • Aspiring to impact a larger group requires a vision that surpasses individual desires.
  • Building something greater than oneself can lead to more profound satisfaction and success.

"Because to satisfy a single person or a single family doesn't mean a lot, right? But if you want to satisfy a community, you want to satisfy a state, you want to satisfy a nation, you want to satisfy an entire group of people, it has to be bigger than you."

The speaker is arguing that personal or family satisfaction is relatively insignificant when compared to the fulfillment that comes from positively impacting larger communities or societies.

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