In this episode of Acquired, hosts Ben Gilbert and David Rosenthal, along with guest speakers, delve into the acquisition of YouTube by Google. They discuss YouTube's journey from a startup to a billion-dollar entity, highlighting its explosive growth, the pivotal role of viral content like SNL's Lazy Sunday, and its acquisition for $1.65 billion just 18 months post-founding. Despite its significant cultural impact and status as a video streaming pioneer, they critique YouTube's business model, noting its lack of profitability due to high operational costs and content creator payouts. The conversation also touches on Google's strategic defense in owning the video platform and YouTube's influence on internet infrastructure, albeit with a subpar direct user experience. Additionally, the episode examines the broader implications of video consumption trends and the shift towards ad-supported models.
"Pilot is the one team for all of your company's accounting, tax and bookkeeping needs and in fact now is the largest startup focused accounting firm in the US."
The quote explains Pilot's services and its position as a leading accounting firm for startups in the U.S.
"When we started working with them way back when they were just a startup themselves, and now they're a billion dollar plus company backed by Sequoia, index, Stripe, and even Jeff Bezos himself."
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"We sit here on the eve of the announcement that Google is the most valuable company in the world to tell you about Google's."
The quote sets the stage for the discussion about Google's market valuation and introduces the topic of the episode.
"In steep contrast to what we normally do on this show, that is just conjecture and hypothesis we never conjecture."
This quote indicates that the hosts are deviating from their usual approach by discussing market speculation, which they generally avoid.
"YouTube was founded early 2005 by two former engineers and one former designer from PayPal, part of the much ballyhooed PayPal mafia."
The quote provides background on YouTube's founding team and their connection to PayPal, as well as the involvement of Sequoia Capital and Roloff Botha.
"Lazy Sunday comes out and a whole bunch of people video their tvs and post it to YouTube. And I don't know if this was in aggregate or just one of the versions of the clips of. This clip of Lazy Sunday generates 7 million views on YouTube, which was huge."
This quote highlights the significance of the "Lazy Sunday" video in catalyzing YouTube's growth through viral viewership.
"So it was founded in early 2005, and then in November of 2005, Sequoia and Roloff come in and they lead a $3.5 million series A."
The quote outlines the early investment rounds that YouTube secured, emphasizing Sequoia's role in the Series A funding.
"Incredible. I mean, this is just over a year and a half after the founding of the company, literally in a garage. They'd only raised eleven and a half million in venture capital."
This quote expresses amazement at the rapid success and high valuation of YouTube at the time of its acquisition by Google.
"This kind of stuff, and this was 2006. This stuff didn't happen in 2006."
The quote places the acquisition in historical context, noting how extraordinary such a transaction was for that time period.
"In March of 2007, Viacom files a $1 billion lawsuit against YouTube, accusing the company, the directors, and I can't remember if Google was named in the suit or not, of knowingly and blatantly violating copyright laws."
The quote details the serious legal accusations Viacom made against YouTube, setting the stage for a long legal battle over copyright issues.
"There's this amazing byproduct of the lawsuit, which is the disclosure process, and we get to see it's just public in the public domain, all of this incredible material and testimony about YouTube, about Sequoia's investment in YouTube, about the acquisition."
This quote explains how the lawsuit inadvertently resulted in the release of valuable information about YouTube's early days and its acquisition by Google.
"The key risks that they identify in here could not be more candid and could not be more real of concerns."
The quote emphasizes the forthrightness of the investment memo in identifying potential risks and challenges for YouTube.
"I'm a little bit bearish on YouTube primarily because it's not a destination site."
The quote expresses skepticism about YouTube's long-term position due to its dependence on external traffic sources for content discovery.
"He testified that he told Google's board in the days leading up to the acquisition and as they were working on it, that he thought YouTube was worth about 600 to 700 million."
The quote provides insight into the strategic considerations behind Google's acquisition price for YouTube, highlighting competitive concerns.
"We have no, that's what Viacom argued. Yeah, and ultimately lost, we should say. But, yeah, super interesting. You've got this property, this product that is clearly incredible product market fit growing like, I don't know, anything, I think nothing that the Internet had ever seen until that point. I mean, maybe, I guess Facebook existed then, so was probably growing at a similar rate and yet had these massive existential questions that even though it was a huge price, leads them to actively try and sell the company. Only 18 months in."
This quote highlights the juxtaposition of YouTube's significant growth and product appeal against the backdrop of legal challenges that threatened its existence, prompting the decision to sell.
"Yeah, and the interesting thing about the sale too, it's almost entirely stock. It was only 15 million in cash and the rest in stock."
This quote points out the structure of Google's acquisition of YouTube, which was notably heavy in stock rather than cash, indicating strategic financial planning or constraints at the time.
"By May of 2010. So four years later, YouTube is up to 14 billion video views a month from 100,000,004 years earlier. By 2013, YouTube has 1 billion monthly unique viewers visitors, and the growth has just continued since then."
The quote underscores YouTube's rapid expansion in terms of video views and unique visitors, marking it as a dominant player in the digital content space.
"Yeah, 4 billion in revenue growing fast. But after payments to content creators and hosting costs and ad sales costs and all associated stuff about a break even business, zero profit."
This quote highlights the challenges YouTube faced in achieving profitability despite high revenue, due to significant operating costs associated with an ad-supported model.
"YouTube splitting 55% of their ad revenue out and paying it out to those producers."
The quote emphasizes YouTube's revenue-sharing model with content creators, which is a significant factor in its cost structure and affects its profitability.
"This is a particularly fun episode because my very first job interview, or interview for my very first job when I worked at UBS in investment banking after college, I was interviewing in January 2007 and this acquisition had just been announced and I did this as a case study."
This quote provides a personal connection to the historical context of YouTube's acquisition, illustrating its relevance in the business and finance world.
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The quote introduces Statsig as a tool for companies to make data-driven decisions, emphasizing its role in the product development ecosystem and its connection to the episode's sponsor.
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This quote highlights Statsig's capability in managing the rollout and testing of AI product features, specifically mentioning Notion's use of generative AI features.
"But I think I'm actually going to go with other on this one. And I think it's a little bit what you were talking about just now, Ben, but I'm not unique in coming up with this and I was inspired by a few articles that I read in preparing for this show."
David Rosenthal expresses his inclination to categorize the acquisition of YouTube by Google under "other," influenced by external analyses and the strategic value YouTube brings to Google's ad portfolio.
"So what were they doing wrong? I mean, why did they need YouTube? And why couldn't they do it with Google Video? Where did they fail there?"
Ben Gilbert questions the shortcomings of Google Video and why Google felt the need to acquire YouTube, prompting a discussion on the strategic and operational differences between the two platforms.
"Yeah, the live streaming that we think of now, but even just streaming media, I mean, real networks was a thing, obviously, and we're here in Seattle, but before YouTube and broadband penetration wasn't basically 100% that it is now."
David Rosenthal reflects on the state of streaming media before YouTube's influence and how the platform helped shape modern media consumption habits.
"There's one, there's one more insanely good one that I heard recently that's quite a bit older. Microsoft apparently had this practice where they would sell you the rights to use MS DOS, but it didn't matter whether you actually put MS DOS on that computer or not."
Ben Gilbert discusses historical instances where companies engaged in questionable tactics to gain market dominance, comparing them to YouTube's early practices.
"So that's one, two, continued broadband adoption I mean, this would not have been possible without broadband. And then three, the quote is wide proliferation of inexpensive video capture devices."
David Rosenthal extracts key points from Sequoia Capital's memo, emphasizing the importance of broadband and accessible video capture technology in the rise of platforms like YouTube.
"Yeah. I mean, you think about when this acquisition happened. Was it like October of 2006? Yeah. I mean, not even a year before the iPhone." "But they made a big bet that people would move from watching their televisions to watching video online."
The quotes highlight the timing of Google's acquisition of YouTube in relation to the advent of the smartphone era, specifically the iPhone, and Google's foresight in predicting the shift in media consumption habits.
"Google was making a defensive move that if that's how people are spending time in the future, then we need to be able to put advertising in front of them during that time to monetize it."
The quote explains Google's motivation behind acquiring YouTube, which was to secure a position in the emerging online video market to continue capitalizing on user attention through advertising.
"I don't know, I'm going to pick a number out of thin air. But 10%, 15% of Google searches, I think that feels reasonable to me, end up in a YouTube link."
The quote indicates the substantial amount of Google's search traffic that ends up on YouTube, emphasizing the strategic importance of YouTube to Google's ecosystem.
"YouTube, unfortunately, I don't think has been a particularly good business. As we've established, we're ten plus years into the company and revenues are great, but profits are basically zero."
The quote critiques YouTube's financial performance, acknowledging its high revenue but highlighting its lack of profitability.
"I think if you asked Larry and Sergey and Eric if they could go back to 2006 and would they spend $1.65 billion for YouTube, I think they would do that all day, every day."
The quote suggests that despite the challenges, the founders of Google would still see the acquisition of YouTube as a valuable decision, given its strategic importance and impact on the Internet.
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The quote highlights Crusoe's unique value proposition of providing a specialized AI cloud infrastructure that is both cost-effective and environmentally friendly due to its use of otherwise wasted energy sources.