3 Ways To Make $10k 💵CASH 💵 With No Ad Spend In 30 Days or Less Ep 152

In a business-focused discussion, the speaker emphasizes the importance of cash flow, likening it to oxygen for a company. They critique common analytical models like SWOT, suggesting a revised approach that prioritizes opportunities and threats. The speaker, who seems experienced in coaching, shares strategies for quickly generating revenue, focusing on leveraging existing customer bases rather than new acquisitions. They propose three rapid cash-generating tactics for gym owners: limited offers, internal challenges, and upselling additional services. The speaker advocates for a methodical approach to choosing actions based on potential impact and resource requirements, ultimately ensuring that immediate cash flow needs are met before addressing long-term issues like company culture or customer retention.

• Emphasizes the importance of coaching in business, both from external sources and self-coaching.
• Highlights the responsibility of business owners to be their own best coach for decision-making.
• Stresses the importance of self-coaching in understanding and guiding one's own business.

"And so one of the skills that a coach has to have, and if you are coaching yourself, you are the coach, you're the master of your own domain, you're the coach of your own business."

The quote underlines the dual role a business owner plays as both the leader and self-coach, emphasizing the critical nature of self-guidance in business success.

• Discusses the speaker's approach to listening intently to business owners during calls.
• Introduces the concept of SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and its recent adaptation to OTSu (Opportunities, Threats, Strengths, Weaknesses).
• Explains the shift in focus to prioritize opportunities and threats in business analysis.

"And so some of you may have heard of a swot analysis, right? Strength, weaknesses, opportunities and threats. More commonly now in MBA schools, they've actually reversed that and they call it an OtSu."

This quote introduces the SWOT analysis framework, indicating a shift in strategic focus within MBA programs to prioritize opportunities and threats, which reflects a change in business analysis approaches.

• Cash flow is likened to oxygen for businesses, implying its vital role in survival.
• The speaker prioritizes identifying cash flow opportunities and threats during business consultations.
• Highlights the need for immediate action on cash flow issues over long-term strategies like culture improvement.

"I'm going to be looking for cash flow opportunities that are sitting on the ground and massive threats. Those are the two things I'm looking for in the beginning."

This quote emphasizes the speaker's primary focus on identifying immediate cash flow opportunities and significant threats to the business as a critical first step in consultation.

• Critiques common misprioritization of business actions, such as focusing on culture when cash flow is a more pressing issue.
• Uses retention as an example of a long-term strategy that should not take precedence over immediate financial needs.

"If someone is bleeding cash, I'm not going to tell them to fix their culture, right? Fixing their culture is something that they absolutely need to do, but it's not going to be the thing that's going to save their business tomorrow."

The quote criticizes the misalignment of business priorities, arguing that while culture is important, it should not take precedence over urgent financial concerns.

• Distinguishes between weaknesses and threats, with high churn rates being categorized as a threat.
• Advises against focusing on retention systems when facing immediate financial deadlines.
• Suggests addressing major opportunities and threats before implementing retention strategies.

"But if your retention is shit, right, it's absolute shit. If you need to make payroll in the next 30 days, implementing retention system is not going to solve your problem."

This quote highlights the impracticality of focusing on retention systems when immediate financial obligations, such as payroll, are at risk.

• Reflects on the impracticality of providing individual coaching calls to every business owner due to time constraints.
• Expresses a desire to share accumulated lessons from various business consultations broadly.

"I wonder if I could take one call with everyone if I did 30 minutes for every person once a month? And I was like, oh no, it's still taking me three months. So I can't do it."

The quote reveals the speaker's contemplation of personal coaching scalability and the realization that time limitations prevent one-on-one coaching for all, leading to a focus on sharing collective insights.

• Integrating a one-on-one nutrition and accountability program with group training can significantly increase revenue.
• Such a program can potentially add an extra $15,000 a month with no additional advertising spend.
• This approach is described as low risk and purely profitable, with little to no cost involved.

Would you like to have an extra $15,000 a month, spent $0 in ad spend, get it in 28 days and you have literally no risk.

This quote emphasizes the potential financial benefits of incorporating a nutrition and accountability program into a fitness business model, highlighting the quick and risk-free profit opportunity.

• Opportunity cost involves evaluating what other options are being foregone when choosing a specific business strategy.
• Good coaches help identify the best opportunities by leveraging their experience and knowledge of various strategies.
• A coach's experience is crucial for executing strategies effectively and swiftly.

And so this is called opportunity cost. Of all of the things that we can do doing this alternative, what other things are we doing that we're saying no to?

The quote defines opportunity cost and suggests that choosing one business strategy inherently means rejecting other potential strategies.

• A seasoned coach can distinguish between strategies that play to a business's strengths and those that do not.
• New coaches might focus on common strategies like running more ads, working leads harder, and improving sales techniques.
• Experienced coaches have a broader range of strategies to draw from, which can be more effective in certain situations.

Picking out which of the opportunities to focus on is usually the focus of a good coach.

This quote underscores the importance of a coach in helping to identify and prioritize business opportunities that align with the company's strengths.

• Selling additional services or products to existing customers is the fastest way to generate revenue.
• Starting new marketing campaigns to attract new customers is time-consuming and not viable for immediate cash flow needs.
• Three suggested strategies focus on leveraging the existing customer base for quick sales.

There are three things that will make you money fast. One is if all three of them, by the way, include selling shit to your existing customers, that is it.

The quote outlines the primary method for quick revenue generation, which is to sell additional offerings to the existing customer base.

• Running a "reason why" campaign for a limited number of people can generate significant cash with minimal effort.
• Limiting the availability of offers can create urgency and exclusivity, prompting quick sales.
• Cash generated from such offers provides the business with the necessary breathing room to make more strategic decisions.

So if you need money, that's number one easiest thing to do.

This quote suggests a practical and straightforward tactic for businesses in need of immediate cash flow.

• Internal marketing campaigns can be targeted at the existing customer base, such as fitness challenges or specialty classes.
• Offering these programs at an accessible price point can result in a high take rate among current customers.
• The business must consider the balance between immediate cash generation and the need for fulfillment when choosing between different internal marketing strategies.

Next play is you run an internal play to your existing customers.

The quote introduces the concept of internal marketing plays as a means to generate revenue from current customers without seeking new ones.

• Business owners must assess which revenue-generating plays are most suitable based on recent activities and customer engagement.
• The decision between different strategies involves considering factors such as recent promotions, customer interest, and fulfillment capabilities.
• Analyzing past successes can guide the choice of the most effective strategy for the present situation.

So we'll see which one. If you did the other one recently, then that would probably be the playday.

This quote highlights the importance of contextual decision-making in selecting the most appropriate revenue-generating strategy based on recent business activities.

• The speaker suggests utilizing a YouTube channel as a free resource for content.
• Emphasizes that the content on the channel is available at no cost.
• Encourages listeners to check out the YouTube channel if they are interested in the content.

"You can check out my YouTube channel. It's absolutely free. Go check that out if that's what you are into."

This quote highlights the availability of free content on the speaker's YouTube channel, suggesting it as a resource for those who are interested in the topics discussed.

• The speaker advises on making initial offerings free and then upselling additional products or services.
• Mentions an 85% take rate on the initial offer and a high conversion rate of 80-90% on upsells.
• Highlights the ease of making significant profits quickly through upselling ancillary services.
• Describes a fulfillment process that does not require handling inventory.

"And if you wanted to make even more money, right, then you should make the thing free that you're giving away. And then upsell them into food and supplements."

This quote outlines a strategy for increasing revenue by offering a free product or service and then upselling additional items to customers.

• The speaker emphasizes that the same amount of effort is required regardless of the internal business strategy.
• Discusses creating recurring revenue by adding levels of service such as one-on-one nutrition and accountability.
• Explains how personalized communication can significantly reduce customer churn and increase retention.
• Suggests giving a free trial of enhanced services to all gym members to establish value before introducing a paid model.

"The third thing, and this is the one that I'm going to drill home for everyone, is that you have the same amount of effort that is going to go into dealing with any kind of internal play."

This quote stresses the importance of leveraging the same effort used in quick revenue strategies to establish long-term, recurring revenue streams.

• Proposes offering a free trial of personalized services to gym members for a set period.
• Suggests that after the free trial, a significant portion of members would likely continue with the service at a fee.
• Estimates that even with a conservative conversion rate, the profit from converting members to a paid service would be substantial.
• Breaks down the potential earnings and costs associated with providing the paid service.

"For me, if I gave everyone at my gym, all 150 people, an amazing one on one experience that they've never had before, and then after this 28 days, you can keep doing this for $49 extra a week."

This quote proposes a strategy of offering an exceptional free trial experience to members, with the expectation that a significant number will convert to a paid service, leading to a steady stream of revenue.

• Discusses the need for immediate cash flow and profit generation in certain situations.
• Acknowledges that while long-term strategies are important, sometimes immediate financial solutions are necessary.
• Provides a breakdown of how to quickly generate profit using the strategies discussed.

"So if you need more profit, if you need more cash, there's a million ways to do it. And a lot of times, and this is me, somebody who's a long term player, sometimes, if you need it fast, fixing your culture is not going to do it. You need cash today."

This quote conveys the urgency of generating immediate cash flow in certain business scenarios and suggests that the strategies discussed are effective means to achieve that goal.

• Gym owners often encounter cash flow issues that require immediate solutions.
• Three primary methods for generating cash quickly are discussed: paid in full offers, internal plays, and hybrid one-on-one accountability nutrition programs.
• The method chosen depends on how urgently the cash is needed.
• Paid in full offers via text blasts can generate cash the fastest.
• Internal plays take about two weeks to generate cash.
• Hybrid one-on-one accountability nutrition programs take about a month but can significantly increase monthly revenue.

And so those are the three easiest ways that you can get cash tomorrow.

This quote outlines the three suggested methods for gym owners to quickly generate cash flow.

If you need the money tomorrow you got to do paid in full. It's going to be a text blast. You make the money. That's it.

This quote emphasizes the immediacy of the paid in full method, using a text blast for quick cash generation.

If you can wait a month to make the money, then you should probably do hybrid. Give everyone the free play. And now you just added 120 grand a month to your facility.

This quote explains the hybrid one-on-one accountability nutrition program and its potential to greatly increase monthly revenue.

• The speaker advises gym owners to focus on the most profitable actions that require the least resources.
• It is essential to assess which opportunities will have the highest impact with the lowest cost.
• The goal is to achieve profit without taking on significant risk.
• A good coach helps identify the best strategic play for the business owner's current situation.

But which one thing, given the same amount of time, is going to make you the most money? Forget about everything else and just do that.

This quote advises gym owners to concentrate on the single most profitable action instead of getting overwhelmed by multiple options.

What a good coach is supposed to do is figure out of all the plays that they know in their arsenal, all the cards that they have to play, which one is best suited to you right now that can have high impact and require low resources.

This quote highlights the role of a coach in helping business owners identify high-impact, low-resource strategies for growth.

• After addressing immediate cash flow needs, gym owners should invest in solutions that address underlying business issues.
• Retaining customers is crucial for long-term success and requires a more strategic approach once immediate cash flow needs are met.
• Building a recurring revenue stream provides the financial stability needed to invest in customer retention and other long-term strategies.

Then you can pay someone to start helping retain your customers so that you don't have the term problem.

This quote suggests investing in customer retention as a long-term strategy to stabilize the business after immediate cash flow needs are met.

And you can wait twelve weeks because now you have cash flow from the recurring revenue stream that you took a month to build.

This quote explains the importance of building a recurring revenue stream to ensure ongoing financial stability and the ability to invest in long-term solutions.

• The speaker emphasizes the importance of cash flow, comparing it to oxygen for the business.
• Gym owners should prioritize opportunities that offer the greatest returns.
• Executing high-priority opportunities leads to improved cash flow, allowing for further investment in the business.

Cash flow is oxygen. Make sure that you prioritize the opportunities that are bigger.

This quote underscores the necessity of cash flow for business survival and the importance of focusing on the most lucrative opportunities.

Once you execute those things, then, yes, you'll have cash flow to breathe, and then you can invest in things that will actually solve your problem.

This quote links successful execution of immediate opportunities to the ability to invest in long-term solutions for the business.