In this episode of 20 minutes VC, host Harry Stebbings interviews James Reinhardt, CEO and founder of ThredUp, an expansive online thrift and consignment store. Reinhardt discusses his journey from a graduate student with a closet full of unwanted clothes to leading a company that has raised over $130 million in VC funding, emphasizing the importance of leadership in inspiring and leveraging the talents of others to achieve collective success. He shares insights on managing board relationships, maintaining conviction while being open to change, and the balance between aggressive growth and capital efficiency. Reinhardt also reflects on advice from Netflix's Reed Hastings and the strategic pivot from children's to women's fashion that propelled ThredUp's growth. The conversation touches on the challenges of fundraising, investor dynamics, and the potential paths ahead for ThredUp, including international expansion and possibly going public.
You are listening to the 20 minutes VC and founders Friday with me, Harry Stebbings, and I'd love to see you behind the scenes here on Instagram at H. Stebbings 90 96, where you can submit questions for the show and suggestions for future guests.
This quote is Harry Stebbings introducing the podcast and inviting listeners to engage with him on Instagram for show-related interactions.
Now, James is the founder and CEO at Thredup, the world's largest online thrift store and consignment store.
Harry Stebbings introduces James Reinhardt and his company ThredUp, emphasizing its status in the online thrift store market.
Before that, James co-founded Beacon Education Network, a charter management organisation serving low-income students on California's central Coast.
Harry Stebbings provides background information on James' previous work, highlighting his experience in social enterprise.
Yeah, lifelong dream. The minute my mom bought me my first pair of used, you know, thredup got started because I was a poor graduate student and I had a closet full of clothes that I wasn't going to wear.
James humorously remarks on his childhood aspirations before detailing the practical circumstances that led to the creation of ThredUp.
I think I was always interested in building things and things, the creative process.
James reflects on his childhood desire to be an architect, which he connects to his inherent interest in building and creativity.
I think my philosophy, though, is, ultimately, leadership is about inspiring other people to do their best work and to want to do their best work with you.
James Reinhardt explains his leadership philosophy, which centers on inspiration and enabling others to achieve their potential.
I think as a company grows, now we have several thousand people across the globe... I think how you communicate and inspire is different.
James discusses the changes in leadership style necessary to accommodate the growth of ThredUp and the increasing number of employees worldwide.
I think you have to constantly be in a position where you're willing to learn new things and forget the way you used to do them.
James emphasizes the need for adaptability and continuous learning as a CEO in order to effectively manage the scaling of the company.## Inspiration and Scalability
"And now I have to figure out a much more pragmatic, scalable way to inspire the troops. And so that's a process. And I think I'm learning every day, and I'm humble enough to try and get people to give me really candid feedback about how to get better."
The quote highlights the challenge of scaling personal leadership style to a larger organization and the ongoing process of learning and adapting to this change.
"I think you need to be passionate and have incredible conviction about the strategy that you're pursuing and why it's the right approach and get everybody really excited about that."
This quote underscores the importance of having passion and conviction in the strategy being pursued to inspire and motivate the team.
"I don't think it's wrong to change your mind, but I think it's wrong to not have conviction about the new approach."
Reinhardt expresses that changing one's mind is acceptable as long as there is strong conviction behind the new direction.
"Pivots are a change in direction or change in activities in pursuit of the same strategy. And so my vision was to reinvent the secondhand market and make it better for buyers and sellers in 2010."
The quote explains that pivots are not a change in vision but rather a change in tactics to achieve the same end goal.
"Building a peer to peer business was not the right way, and that the data and the qualitative feedback from customers suggested that there was a better way."
Reinhardt acknowledges the importance of data and customer feedback in realizing that a change in business approach was necessary.
"Reed and I have known each other a long time. I think he's a super busy guy. So when I have my moments to spend time with him, I really focus on."
This quote shows the importance of utilizing the limited time with a busy mentor effectively.
"If you have great people working for you, you can manage a lot of them. If you don't have great people working for you, you have too many direct reports."
Reinhardt relays advice from Hastings that the number of direct reports is manageable if they are competent, implying the significance of building a strong team.
"A lot of them don't have experience with women's clothing. Surprise. And so, no, I don't think there's anything wrong with that."
Reinhardt acknowledges the lack of experience among VCs in certain industries and does not see it as a fault.
"I think it's the way the ecosystem is supposed to work."
The quote reflects Reinhardt's view that the VC ecosystem functions by matching founders with investors who have the right interest and adaptability for their industry.
"In the early days you're looking for people who can suspend disbelief and see the future and are willing to be on that journey with you."
The quote describes the type of investors that are sought after in the early stages of a startup—those who are visionary and willing to take risks.
"Every round has a different level of difficulty. And it's been surprising to have my early rounds be challenging, then the rounds be easier to do than some of these later rounds being challenging."
Reinhardt shares his experience that fundraising challenges can vary with each round, contrary to the expectation that it becomes easier over time.## Fundraising Dynamics
every time you're asking folks to pick you over just the two or three other investments they might do in their year.
This quote emphasizes the competitive nature of fundraising, highlighting that investors may only choose a few companies to invest in each year.
I think it depends honestly on the business and the category that they're in.
James Reinhardt suggests that the emphasis on capital efficiency versus aggressive growth depends on the specific market dynamics and business models.
the board hires you, right? They're your boss, and they hire you to build the company they invested in you to build.
James Reinhardt explains that while the board is technically the CEO's boss, their role is to support the CEO in building the company, implying a level of trust in the CEO's decisions.
Well, it might be 54%, I'm not sure. But look, I think the board, they get incredible market intelligence.
James Reinhardt acknowledges the value of the board's market intelligence while also noting the limitations of their involvement in daily company operations.
And so I think entrepreneurs who start to feel like the opposite, that they're constantly just hoping that the board agrees with them. I think it's a very hard way to run a company because it's very unsettling.
James Reinhardt expresses the importance of CEO confidence in decision-making and the potential difficulties when a CEO is overly reliant on board approval.## Capital Deployment and Growth
"The way that I think about it is, is the capital that you're burning or deploying, ultimately generating outsized long term growth."
This quote emphasizes the importance of ensuring that the use of capital is aligned with the goal of achieving significant growth over a long period.
"I can tell you that the same decision to have a really fancy office or hire the 9th person on the finance team when we probably only need six, those decisions actually don't create 710 year enterprise value."
James Reinhardt contrasts decisions that contribute to long-term value with those that do not, such as unnecessary office luxuries or superfluous staffing.
"Well, I mean, the one that I used this morning already was, if all we have are opinions, let's go with mine."
This quote reflects Reinhardt's preference for fact-based decisions and his approach to leadership when faced with subjective opinions.
"I generally, these days, I really take things in stride because things are never as good as they seem, and they're never as bad as they seem."
This quote highlights Reinhardt's philosophy of balance and perspective when dealing with challenges.
"I think what we will need is we will continue to need investors that trust us to build a huge company over the long term."
This quote underscores the importance of investor trust in Thredup's long-term growth strategy and Reinhardt's openness to different future scenarios for the company.
"Well, I'd certainly like there to be more women, and I would like it to be generally more reflective of the american community that's more diverse."
Reinhardt expresses a wish for increased diversity and inclusivity within the tech and venture capital sectors.
"Oh, if you haven't read sapiens, I'm reading it right now. Sapiens is amazing. So read sapiens."
This quote reveals Reinhardt's current reading choice and his endorsement of the book for others to read.
"And I'll never forget my principal in elementary school coming up to me... telling me that I'd spend my whole life earning credibility, earning people's trust. And if I made one bad decision, I could throw all that away."
This quote provides insight into a pivotal moment that shaped Reinhardt's understanding of the value of trust and the long-term consequences of decisions.