In this episode of 20 VC, host Harry Stebbings interviews Rob Locker, founder of Visionaries Club, discussing the intersection of entrepreneurship and venture capital. Locker, who previously founded Amaze and sold it to Zalando, and later started Lafar Media, emphasizes the importance of founders thinking independently about their capital needs and growth milestones, rather than succumbing to the hype of raising excess funds. Visionaries Club, under Locker's leadership, has grown to $600 million in AUM in just three years, backing notable European startups. The conversation also touches on the effective use of tools like Coder and Brex to enhance team efficiency and productivity. Locker and Stebbings delve into the nuances of VC, including the dynamics of fund management, the impact of U.S. funds in Europe, and the strategic approach to seed investing. They consider the potential for Europe's family businesses to become a driving force in the VC ecosystem, akin to Silicon Valley's tech giants. Throughout, Locker advocates for a VC industry that is as entrepreneurial and disruptive as the companies it funds.
"There are a thousand ways to be a great entrepreneur in the VC space. There is too much hype about what's right, what's not right. As a founder, just think totally independently, how much money do I need? Which people do I want to hire? What are my milestones in the next one or two years?"
This quote emphasizes the importance of founders thinking independently and focusing on their specific needs rather than getting caught up in the prevailing trends and hype within the VC industry.
"So Rob founded Visionaries Club in 2019. In just three years, he scaled the firm to $600 million in AUM and backed some of Europe's best, including central Pigment, personio, Miro, and Leggy, to name a few."
This quote provides an overview of Rob Lacher's achievements in establishing Visionaries Club and highlights the rapid growth and success of the firm in the VC space.
"With Coder, you'll never ask, where are the latest project updates? Anyone know what the performance stats are? This is really what bogs down teams and slows their productivity."
The quote highlights the benefits of using Coder to centralize data and streamline communication within teams, thereby enhancing productivity and efficiency.
"The first time I heard of venture capital was when I was 22 at university. And I thought after the lecture, fuck, this must be the most amazing job on earth."
Rob Lacher reflects on his initial fascination with venture capital and his eventual path towards becoming an entrepreneur in the VC industry.
"The more complementary ingredients that you can find in a person, the better it is. But you need to be aligned on the core, on how to do everything."
This quote stresses the need for VC partners to have complementary skills while sharing a core alignment on fundamental aspects of their collaboration.
"What gets me up in the morning is basically on the one hand side, we're entrepreneurs. We need to build the company that we're investing with, right?"
This quote captures Lacher's dual identity as an entrepreneur who builds his VC firm and as an investor who supports other companies.
"I think it is this balance of being an entrepreneur and being a VC with all the things that you have to do at the same time."
Rob Lacher discusses the complex challenge of juggling the roles of an entrepreneur and a VC, emphasizing the importance of team building in overcoming these challenges.## Starting a Fund
"Look, in the beginning, you're doing everything right. So it was just Sebastian and I starting the fund, and you're CFO, your chief media officer, your chief investment officer, and you just cover everything."
This quote emphasizes the multitasking nature of starting a fund, where founders take on various roles before hiring specialized staff.
"We hire people, that we give 50% a job description of why we need someone, and 50% we give them the degrees of freedom to use their time to really unlock what they love doing, what they're good at, and what really in turn brings our company to the next level."
This quote outlines Visionaries' hiring philosophy, which balances structured roles with creative freedom to maximize employee potential.
"I think it's an adverse selection. Like, those are not the people that we want to get with visionaries."
The speaker suggests that those who demand high salaries may not be the best fit for a company that values risk-taking and entrepreneurial growth.
"If you want to be a new fund for a cap table of a founder, you need to be a painkiller, not a nice vitamin."
This quote highlights the importance of having a strong, unique value proposition to stand out in the competitive fund market.
"The other model is that you try to build a more concentrated portfolio of 25 companies where picking is more important."
The speaker explains Visionaries' preference for a concentrated portfolio, emphasizing the importance of careful selection in seed investing.
"We say 80% of our receipt portfolio is ten to 15% ownership and 20% we leave room."
This quote describes Visionaries' typical ownership targets and their willingness to adapt their strategy for certain investments.
"We're good at pre-seed seed. We've all been entrepreneurs before, and we will love working with founders, really at those dirty early stages."
The speaker explains Visionaries' strength in early-stage investments and their strategic choice to skip Series A in favor of stages where they can add more value.
"In the current fund, we have 60% reserve. In a seed fund to follow on, 40% is initial reserve."
This quote reveals the fund's approach to reserves management, highlighting a disciplined strategy for follow-on investments.## Founder Decision-Making and Fund Selection
"I think those founders that we want to back are those guys that really do deep referencing on the funds that they want to work with and have a super clear impression why they want to work with which fund."
This quote emphasizes the importance of founders performing thorough research and having clear reasons for choosing to work with specific funds.
"I see two thirds of the founders at seed stage that have those term sheets rather going for european seed fund setup because they want to keep the Iran open to choose from those funds."
This quote reveals a preference among founders at the seed stage for European seed funds, which may offer more tailored support and flexibility.
"At seal you're a very small check of a huge fund."
This quote highlights that in a multi-stage fund, a seed investment may be a minor part of a larger portfolio, potentially influencing the level of attention the startup receives.
"It is terrible for you as a founder if things don't work out, there are three scenarios."
The speaker outlines the three possible outcomes for a founder if a multi-stage fund does not continue investing, illustrating the potential challenges and perceptions within the venture capital community.
"I think small boards are great because it forces everyone to work hard."
This quote suggests that small boards can lead to more effective governance due to the visibility of each member's contributions.
"I think it's opportunism."
The speaker identifies opportunism as a potential source of misalignment between VCs and founders, with VCs having a broader portfolio to manage and founders being more singularly invested in their venture.
"I don't want to say that I'm absolutely not interested in money, but I think my North Star is if I do what I love doing every day."
This quote reflects the speaker's philosophy that passion and long-term vision are more important than immediate financial returns.
"We've never had a negotiation at the seat stage with a founder about price point because we wanted to have 1% more or 2% less."
The speaker underscores the importance of aligning with founders on strategic vision rather than getting caught up in minor differences in valuation or ownership stakes.## Venture Capital Funding Rounds
"You don't get v two with a million. In most cases and most things we set need the v two. They have some fail, they need iteration. It's on the second or third thing."
This quote explains that a startup typically cannot achieve a successful second version of their product with only a million dollars in funding. It underscores the necessity for iteration and the common occurrence of failure before success.
"Like Toby at Shopify said to me the other day that the best businesses are built around constraints, whether artificial or real."
The quote conveys the idea that constraints, whether deliberately imposed or naturally occurring, can be beneficial in the business-building process, fostering creativity and resourcefulness.
"Looking at a company, we take a 1015 year perspective and exclamate any cycle thinking or whatever. Just think about what is healthy and what makes sense to build a great company."
The quote emphasizes the importance of focusing on the long-term health and viability of a company, rather than getting caught up in short-term cycles or trends.
"If you take those family businesses together, I think this is our Google. If we unlock the alpha domain knowledge in those verticals, if we unlock the profitability, if we get that into the vc ecosystem, this is how we can build our Google together, combining the domain knowledge and the capital available."
This quote underscores the idea that by tapping into the collective strengths of European family businesses, Europe can create its own version of a tech giant like Google, thereby enhancing the VC ecosystem.
"Those companies and those people need to be entrepreneurs and go back to their roots."
The quote highlights the necessity for established family businesses to reignite their entrepreneurial spirit and take risks to innovate and grow in the modern economy.
"Venture capital itself got disrupted for the first time in history because VC are investing in disruption, but have been the least disruptive industry themselves in the last 50 years."
This quote suggests that the venture capital industry, despite its focus on investing in disruptive companies, has itself remained largely unchanged and is ripe for disruption.
"My job is to build the next great venture firm at the intersection of venture and media and to leverage media products to allow me to be better investors."
The quote explains the speaker's goal of creating a venture firm that utilizes media not only for publicity but as a means to gather data and improve investment decisions.
"I believe in those young managers that are hungry, hypersmart, talented and still have this ambition to win."
This quote reveals the speaker's investment philosophy, which values the drive and intellect of young fund managers who are eager to succeed in the venture capital space.
"I think growth is not the right north star like economic growth for our western economy anymore."
The quote reflects a shift in the speaker's perspective, challenging the traditional focus on economic growth and advocating for a reassessment of societal values.
"It will be something in the direction for Kate, love of my life, because family for me, as much as I love venture capital and tennis, even though I'm not talented enough, is the most important thing in life."
This quote conveys the speaker's belief that family is the most important aspect of life, surpassing professional achievements and personal interests.
"Keeping that hungriness, keeping that discipline of working 150% hard still at that age, is something that I think is very inspiring."
The quote highlights the inspiration drawn from observing a seasoned professional who continues to work with passion and dedication, serving as a mentor and role model.
"I don't want to think that way because then it's a linear goal. So I don't want to retire yet. I'm hungry, and I want to build visionaries to endure the next 30 or 40 years."
This quote reflects the speaker's long-term vision for Visionaries, focusing on building a lasting and impactful organization rather than pursuing a finite goal.