$100M Leads Audiobook Part 3 – Warm Outreach Ep 588

In the podcast, Alex Ramosi explores the "Core Four" methods of lead generation for businesses earning under $500,000 annually. He distinguishes between warm and cold audiences, emphasizing the effectiveness of warm outreach—reaching out to those who already know you. Ramosi shares his personal journey of forgoing business school to start his own venture, highlighting the simplicity of his initial business model and the importance of communication in acquiring leads. He outlines a ten-step process for warm reachouts, including personalizing messages and leveraging one's existing network. Ramosi also touches on the value equation, the significance of offering guarantees, and the transition from free to paid services. The episode concludes with a call to action for listeners to review his book "100 Million Dollar Leads" on Amazon, promising future episodes with deeper insights into content monetization and media strategy.

• The episode is a special edition audiobook podcast collaboration.
• The focus is on acquiring leads and warm outreach.
• The host shares personal experiences and strategies for getting the first five customers.
• The target audience includes new business owners and businesses earning less than $500,000 a year.

"I'm super excited about the episode today. This is a special edition 100 million dollar leads audiobook podcast collab between myself and myself." "This is how you get your first five customers. This is how I got my first five customers."

The quotes highlight the introduction to the podcast episode and set the stage for discussing strategies to acquire initial customers for a business.

• There are four basic ways to let people know about a product or service.
• The methods are divided by the type of audience (warm vs. cold) and the communication approach (one to one vs. one to many).
• Warm audiences have given permission to be contacted, while cold audiences have not.
• The communication can be either private (one to one) or public (one to many).
• Automation in communication should not be confused with the nature of the communication itself.
• The Core Four methods are: one to one to a warm audience, one to many to a warm audience, one to one to a cold audience, one to many to a cold audience.
• Mastery of the Core Four methods is essential for successful lead generation.

"Section three get leads the core four advertising methods we get engaged leads by letting know about our stuff." "The core four. I combine them below for you. One to one to a warm audience warm outreach one to many to a warm audience posting content one to one to a cold audience cold outreach one to many to a cold audience paid ads."

The quotes outline the four fundamental advertising methods for engaging leads and emphasize the importance of understanding and utilizing these methods for business success.

• The host has conducted a live training session explaining the Core Four framework.
• The training covers the iterations that led to the framework's development.
• It aims to help businesses get the most leads and set company goals.
• The training is offered for free and can be accessed through a provided link or QR code.

"Free gift bonus training the core four framework I did a live training where I explained the 50 plus iterations that created this simple two by two box."

The quote mentions the bonus training available to listeners, which delves into the Core Four framework, a key concept in the podcast's discussion on lead generation.

• The host shares a personal story of starting a business instead of pursuing an MBA.
• The decision was based on the potential to earn and avoid debt.
• The host started with the basics of setting up a business and faced challenges with advertising and sales.
• The initial approach to getting clients was through warm outreach to personal contacts.
• Offering free services in exchange for testimonials and charity donations led to the first few clients.
• Successful results and referrals helped grow the business and income.
• The host emphasizes the importance of communication in acquiring leads.

"It's amazing how years of work and saving can fit into such a tiny screen." "I could either quit my job and go to business school, or I could quit my job and start a business." "I didn't know anything about advertising or sales, but I did know I needed clients."

These quotes reflect the host's contemplation on career choices, the beginning of their entrepreneurial journey, and the initial lack of knowledge in advertising, which was overcome by leveraging personal networks for client acquisition.

• Warm reachouts involve contacting people who already know you.
• It is a cost-effective and underutilized method for finding interested customers.
• This approach includes various forms of direct communication like calls, texts, and emails.
• Personal contacts are an accessible starting point for warm reachouts.
• Warm reachouts were the host's first method for lead generation and remain a valuable strategy.

"How warm reachouts work warm reachouts are when you make one to one contact with your warm audience, aka the people who know you." "It's the cheapest and easiest way to find people interested in the stuff you sell."

These quotes explain the concept of warm reachouts and their significance as an affordable and straightforward method for attracting potential customers from one's existing network.

• Warm reachouts involve contacting your existing network to promote your lead magnet or core offer.
• Personalized messages are key to engaging leads.
• The method is effective regardless of the size of your audience.
• Automation and hiring can help scale the process as your business grows.
• The approach is particularly effective for acquiring the first five clients or introducing new products.

"When you start doing warm reachouts, you don't get many engaged leads for your time. You do everything on your own and make each message personal. But for that reason, it is reliable."

This quote emphasizes the trade-off between the time invested and the reliability of personalized warm reachouts.

• Details on scaling warm reachouts are provided in "section four, how to do warm reachouts in ten steps."
• The process begins with identifying leads and extends to maintaining a warm list.

"So as your business grows, you will use automation and employees to make it more efficient. The systems start small with you, but they scale all the way up."

This quote explains that while warm reachouts start as a manual process, they can be scaled up through automation and delegation.

• The process for warm reachouts is broken down into ten steps.
• Steps include gathering contacts, choosing a platform, personalizing messages, and making offers.

"Step one, get your list. Step two, pick a platform. Step three, personalize your message. Step four, reach out. Step five, warm them up. Step six, invite their friends. Step seven, make them the easiest offer in the world. Step eight, start at the top. Step nine, start charging. Step ten, keep your list warm."

This quote provides a concise overview of the ten-step process for executing warm reachouts.

• Everyone has potential leads in their contacts, email accounts, and social media.
• The speaker encourages aggregating these contacts to create a lead list.
• The process aims to overcome the initial fear of not having any leads.

"Everyone has a list. You know other humans. Let me prove it to you. Grab your phone. Inside you have contacts. Each contact has subscribed to communication from you."

This quote reassures that everyone has access to potential leads through their personal contacts.

• Select the platform where you have the most contacts to start your outreach.
• The speaker suggests that eventually, all platforms will be utilized.

"Pick the platform. You have the most contacts on phone, email, social media, mail, carrier pigeon, et cetera. It doesn't matter. Just pick the one with the most contacts."

This quote advises on the practical first step of selecting a platform based on the number of contacts.

• Personalization is crucial when reaching out to contacts.
• The speaker advises using known information or social media to tailor messages.

"Personalize your greeting. Use something you know about the contact as your actual reason to reach out."

This quote highlights the importance of personalizing outreach messages to create a genuine connection.

• Reaching out to a large number of people daily is recommended.
• Persistence and being comfortable with initial awkwardness are part of the learning curve.

"Reach out to 100 people every day to get what you want. You have to deserve what you want."

This quote emphasizes the need for volume and persistence in outreach efforts.

• The ACA (Acknowledge, Compliment, Ask) framework is a method for responding to contacts.
• It focuses on active listening, complimenting, and guiding the conversation toward an offer.

"Reply using the ACA framework: A acknowledge what they said restated in your own words. C compliment them on whatever they just told you. A ask another question."

This quote describes the ACA framework as a structured approach to communication that fosters a positive interaction.

• The value equation is used to make compelling offers.
• Offers should highlight the dream outcome, perceived likelihood of achievement, time delay, and effort/sacrifice.

"Value, as I define it, has four elements. One, dream outcome... Two, perceived likelihood of achievement... Three, time delay... Four, effort and sacrifice."

This quote outlines the components of the value equation, which are crucial for crafting an effective offer.

• Testimonials and guarantees can enhance the perceived likelihood of achievement.
• The speaker uses real-life examples to demonstrate how to present offers.

"By the way, do you know anybody who is [described their struggle] looking to [dream outcome] in [time delay]? I'm taking on five case studies for free because that's all I can handle."

This quote provides a template for making a real-life offer that incorporates elements of the value equation.

• Utilizing testimonials can significantly increase the perceived likelihood of success for potential customers.
• Asking for referrals rather than direct sales can be less pushy and more effective.
• There are three possible outcomes when asking for referrals: direct interest, a referral, or both, all of which are beneficial.

"easier it'll be to show testimonials that perfectly match the person you're speaking with."

This quote emphasizes the effectiveness of personalized testimonials in increasing a potential customer's confidence in a product or service.

"We're not asking them to buy anything. We're asking if they know anyone."

This quote highlights the strategy of asking for referrals instead of direct sales to avoid being perceived as pushy.

"Some people will show interest in your stuff. Some will refer you to those who might. Some will do both."

This quote outlines the three positive outcomes that can result from asking for referrals.

• Demonstrating proof of success, either personal or from similar individuals, can help convince potential customers of the value of a product or service.
• Volume of positive reviews, certifications, and endorsements by experts or celebrities can also increase credibility.
• Guarantees, understanding customer pain points, and demonstrating outcomes are other methods to boost perceived value.

"Eleven ways to increase perceived likelihood of achievement here's how you increase the perceived likelihood of achievement so more people take you up on your offer."

This quote introduces a list of strategies to convince potential customers that they will achieve success with the product or service offered.

• Providing offers that are easy to accept, such as free services, can lower barriers to entry for customers.
• Early offers should be simple and pressure-free, leveraging the power of free to build momentum and credibility.
• "Stacking yeses" by starting with low-risk offers can lead to more significant commitments later.

"Make it easy for them to say yes, and make it free after people show interest."

This quote suggests that making an offer free initially can lead to easier acceptance and engagement from potential customers.

"I like to start with the easiest offer enhancer in the world, free."

This quote reinforces the idea that free offers are a powerful tool to encourage people to try a product or service.

• The "hinge method" for referrals involves a three-way introduction to make the referral more personal and effective.
• Taking a picture with a satisfied customer and sharing it with a potential referral can create a strong impression.

"If you ask for a referral, get a three way introduction."

This quote advises on a specific technique to make referrals more impactful by involving the referrer in the introduction.

• Understanding the hidden costs associated with a product or service is crucial when facing rejection.
• Asking for feedback when someone says no can provide insights into improving the offer.
• Embracing failure as feedback and a stepping stone to success is an essential mindset.

"Often, the most expensive part of what you sell isn't the price, it's the hidden costs."

This quote points out that the non-monetary costs of a product or service can be a significant barrier to acceptance.

"So when someone says no, ask why? What would I have to do to make it worth it for you to continue?"

This quote suggests using rejection as an opportunity to learn and improve the offer by soliciting feedback.

• Initially, the focus should be on learning rather than earning.
• Offering services for free in the beginning can be a strategic move to gain experience and credibility.
• Warren Buffett's early offer to work for free for Benjamin Graham is used as an example of the value of learning over immediate financial gain.

"The objective right now is to learn not to earn. We'll get to the earning once we've learned more, but we must crawl before we run."

This quote emphasizes the importance of prioritizing learning and skill development over immediate profit in the early stages of a business.

• Begin outreach by contacting all leads on the most populated platform, then proceed to the second and third most populated platforms sequentially.
• Consistent follow-ups are crucial; allocate ten days for initial contacts and additional time for follow-ups.
• Persistence in outreach is likely to yield at least five acceptances of free offers and potential conversions to paying customers.
• Referrals from satisfied customers can lead to more paying customers.

After reaching out to all the leads on one platform, switch to the platform you have the second most leads on.

This quote emphasizes the systematic approach to contacting leads across various platforms, starting with the most populated one.

By this point, I promise, five or more people have accepted your free offer, and some will have converted into paying customers.

The quote suggests that a diligent outreach and follow-up process will result in successful conversions from free offers to paying customers.

• Start charging for services once referrals begin as a signifier of market validation and skill level.
• Implement a tiered discount strategy, gradually reducing discounts with every new set of five customers.
• Create urgency and encourage quick decision-making by consistently raising prices after every few customers.
• Offer guarantees to incentivize upfront payments, reducing risk for the customer and securing commitment.

Once people start referring, start charging.

This quote indicates the point at which one should begin charging for services, using referrals as an indicator of readiness to monetize.

You can offer a guarantee only to people who pay upfront.

The quote outlines a strategy to encourage upfront payment by exclusively offering guarantees to those customers, thereby increasing immediate revenue and customer commitment.

• Maintain engagement with your contact list through regular value-driven communication.
• Use simple, direct emails to re-engage leads and gauge continued interest in your services.
• Prioritize responses from these re-engagement efforts for warm outreach.
• A warm list is an asset that can continuously provide engaged leads.

To keep it warm, a warm list stays primed for your warm reachouts in the future.

This quote stresses the importance of keeping the contact list engaged, ensuring it remains a valuable resource for future outreach.

Are you still looking to [forward desire]?

The quote presents a concise, no-frills email template designed to re-engage leads and identify who is actively interested in the services offered.

• Follow a daily checklist for warm reachouts, including personalized messaging, timing, and follow-up frequency.
• Measure engagement and conversion ratios to predict customer acquisition rates.
• Aim for one customer per 100 warm reachouts as a benchmark.
• Utilize the knowledge gained from outreach to refine offers and engagement strategies.
• Join communities for peer support and to learn new advertising methods.

Warm reachouts should get you about one in five contacts to engage.

This quote provides a metric for expected engagement rates, suggesting that 20% of warm reachouts should result in a reply.

This process alone can take you to 100,000 per year with nothing else.

The quote outlines the potential financial success achievable through diligent and strategic warm reachouts, exemplifying the simplicity and effectiveness of the method.

• Dedicate significant time to acquiring new customers, especially when starting out.
• Expand your network continuously to avoid exhausting your list of contacts.
• Embrace the work involved in outreach as part of your entrepreneurial journey.
• Avoid unethical practices for long-term success and reputation.

You can get good enough at almost anything in 20 hours of focused effort.

This quote encourages immediate action and focused practice as a means to rapidly improve skills and achieve success.

Do it the right way and you'll feed yourself for the long term.

The quote advises against cutting corners, emphasizing the importance of ethical practices for sustainable business growth.

• The speaker promotes upcoming content, including chapters on content posting, monetization, and an undisclosed surprise chapter.
• Encourages listeners to leave a review on Amazon if they purchase the book.
• Teases future episodes that will provide valuable insights into content strategy and audience growth.

If that sounds cool, go to acquisition.com training leads and if you needed another reason, it's free.

This quote is a call to action, inviting listeners to access additional training materials at no cost, providing further incentive to engage with the speaker's content.

It's a 47 minutes hunk, and it is basically the cornerstone of how we built Mosimedia.

The quote promotes an upcoming episode, highlighting its importance and the value it provides in understanding the speaker's business success.

• The speaker concludes with copyright information for the book and audio production.

This has been 100 million dollar leads written by Alex Ramosi read by Alex Ramosi copyright 2023 Acquisition.com audio production copyright 2023 Acquisition.com media.

This quote provides the official copyright notice for the content of the book and the audio production, attributing authorship and production credits to Alex Ramosi and Acquisition.com media.