The Game Beyond The Game Profit, Predictions, & Giving Ep 131

In a candid discussion, the host delves into the intersection of financial success and personal beliefs. He introduces a hybrid gym model that promises to revolutionize gym ownership by significantly reducing risk and increasing profit potential. The host predicts that this new model will confront gym owners with their deep-seated limiting beliefs about money, which have been shaped by their upbringing and could hinder their financial growth. He emphasizes the importance of giving as a means to transcend personal financial goals and enter a larger game of wealth, which he breaks down into four quadrants: employee, self-employed, business owner, and investor. The host encourages listeners to challenge their perceptions of money and power to achieve true freedom and fulfillment, suggesting that the journey doesn't end with profitability but extends into leveraging wealth to create more impact and attain personal freedom. He concludes by expressing excitement for the potential belief transformations that 2020 will bring, particularly through his hybrid model paired with coaching.

• Speaker A introduces the episode with a focus on productivity and a desire to discuss money.
• The topic of the episode revolves around a new gym business model and the psychological aspects of money management for gym owners.

"On everyone. Happy Saturday. Hope you guys are starting your weekend off as rocking and rolling as. I feel like I have started super early today with the intention of crushing, and I'm gonna send some productivity vibes your way."

This quote sets the tone for the episode, indicating a focus on productivity and enthusiasm for the day's topic.

• Speaker A has introduced a new gym business model that significantly reduces risk and increases revenue and profit potential.
• The model is described as a better option based on "black and white math".

"So one of the things that we recently discovered or put together is we have our hybrid model... it's basically a new gym model... it essentially reduces three quarters the risk of owning a gym and exposes you to more upside from a revenue standpoint and then obviously far more from a profit standpoint."

The quote explains the benefits of the new gym model, emphasizing its potential to change the industry by reducing risk and increasing financial gain.

• Speaker A predicts that gym owners who adopt the new model will encounter psychological barriers related to money.
• These barriers are rooted in limiting beliefs formed from their past experiences and upbringing.
• The prediction is that these beliefs will lead to self-sabotage despite increased profits.

"All of the gym owners who switch over to this and who come into this world and now make far more profit are going to run into the limiting beliefs they have around money... But they can't turn that next corner because they start self-sabotaging."

This quote highlights the central prediction of the episode: that gym owners' personal beliefs about money will challenge their ability to fully capitalize on the new business model.

• Layla shares her experience of how her mindset around money was transformed after meeting Speaker A.
• She was raised with a "poverty thinking" mindset despite not being raised in actual poverty.
• Speaker A broke many of Layla's preconceived notions about money.

"Layla... was talking about how when she met me, I broke a ton of beliefs for her around money and that she was raised kind of in a household of poverty, in terms of poverty thinking poverty mindset around money, not actually raised in poverty."

The quote provides insight into Layla's personal growth regarding money and how her interactions with Speaker A shifted her mindset from one of scarcity to one of abundance.

• Speaker A discusses the importance of giving in many religions and how it relates to a "game outside the game" of business.
• The "four quadrants of wealth" are introduced: employee, self-employed, business owner, and investor.
• Each quadrant represents a different relationship with money and time, with the ultimate goal of transitioning from trading time for money to trading money for more money.

"Giving allows you to have a game outside the game... And so some of you may have heard of the four quadrants of wealth, right? So first is you are an employee... The next level is you're self-employed... The third level is you own a system, which is a business... And then the fourth level is investor."

This quote explains the progression through the four quadrants of wealth and how giving can provide perspective on the broader implications of wealth beyond just the business game.

• Speaker A addresses a common question from salespeople and gym owners about maintaining motivation after achieving success.
• The concept of "making it" is subjective and varies greatly among individuals.
• Speaker A finds the varied definitions of success interesting and worthy of discussion.

"I get reached out to by my own sales team, I get reached out to by gym owners who are like, what do I do? How do you stay motivated when you've made it? And I always find that interesting because everyone's definition of making it is very different."

The quote raises the question of how to stay motivated after reaching a level of success that one defines as "making it," emphasizing the personal nature of success and motivation.

• Success is subjective and varies based on individual perception.
• Having money in the bank can be seen as "making it" for some, while others with more wealth may feel they haven't achieved success.
• One's reality is tied to their perception of success and accomplishments.

"But that's because that's their perceived reality."

This quote emphasizes that an individual's understanding of success is based on personal perception rather than a universal standard.

• Profit in business is not the end goal, but a step to the next level.
• Business ownership often means continuous involvement and energy exchange for money.
• The ultimate goal is freedom and fulfillment, defined by time, geographical, and monetary independence.
• The fourth quadrant of wealth involves money earning more money, leading to true freedom.
• Awareness of the 'game' and its levels is crucial for motivation and progress.

"You making a profit does not mean you win. It means you now bought your ticket to the next game."

This quote clarifies that profit is simply a means to progress in the ongoing game of business, not the final victory.

• Freedom is characterized by being able to live life on one's own terms.
• Business should ideally lead to the ability to do what one wants, when and where they want.
• Achieving this level of freedom requires progressing through various levels of financial growth and business development.

"The ultimate goal is freedom, right, or fulfillment, however you define it."

This quote highlights that the core aim of business and wealth accumulation is to achieve personal freedom and fulfillment.

• Responsibilities, such as providing for a family, can drive individuals to earn more.
• People with greater obligations often have stronger incentives to increase their income.
• Creating a personal mission or cause that demands continuous financial contribution can lead to an unfettered drive for wealth.

"For people who have families or people who have wives, whatever, the game outside of the game for them is that they have to provide."

This quote explains how personal responsibilities can impact the level of motivation and the necessity to earn, influencing the pursuit of wealth.

• Establishing an 'unlimited requirement' through giving or larger goals creates a never-ending demand for money.
• This insatiable need can push individuals to break free from contentment with their current earnings.
• Pursuing a cause greater than oneself can lead to an unbounded pursuit of financial growth.

"Then what you create is an unlimited requirement. And so when you have an unlimited requirement or unsatiable requirement that you have to meet a need that can't be met, then you create a demand for money that can't be met."

This quote underscores the idea that by setting goals beyond personal needs, one can create a continuous drive for financial success that surpasses ordinary motivations.

• The speaker invites listeners to check out the video version of the podcast for additional effects and visuals.
• Visual aids can enhance understanding and retention of the content.
• The invitation to explore different formats of the content shows the speaker's desire to cater to various learning preferences.

"If you ever want to have the video version of this, which usually has more effects, more visuals, more graphs, drawn out stuff, sometimes it can help hit the brain centers in different ways."

This quote suggests that different formats of content, such as video with visuals and graphs, can offer alternative ways to engage with and understand the material.

• Discusses the concept of expanding personal or business networks to tap into larger systems and resources.
• Emphasizes the importance of creating a "vacuum" to motivate oneself to work harder, renegotiate rates with vendors, and push for growth.
• Links the idea of expansion to both the mission-driven side (saving gyms, helping the industry) and the business side (efficiency, profitability).

"Expanding what I believe I'm connecting into, so that I can tap into a bigger network of something that's much bigger than me, so that I can fill that, or I can create a bigger vacuum of, like, man, we got to go back to the well, we got to go to work."

This quote introduces the concept of expanding one's reach to connect with a larger network for personal or business growth, and the need to create a drive for improvement and hard work.

• Highlights the dual motivation from both the mission to help others and the business need to be profitable.
• Suggests that by focusing on business efficiency and profitability, one can contribute more to their mission.
• Mentions the belief that those who give more can make more, and that this also leads to personal fulfillment.

"But on the flip side, from the business side, how can I also create a vacuum? So it's both sides, not just mission, but also from the business side, from the Alex selfish side."

The speaker is reflecting on the importance of balancing mission-driven goals with business objectives, emphasizing the need to create a drive for success from both perspectives.

• Contemplates the relationship between money and happiness, suggesting that giving money away can lead to happiness.
• Introduces the idea that money can be a force for good, enabling positive actions like building hospitals and preventing diseases.
• Challenges the notion that desiring money is inherently bad, arguing that it equates to wanting the power to make an impact.

"I've heard the statement, like, anybody who says money can't buy happiness hasn't given enough away."

This quote challenges the common saying that money can't buy happiness by suggesting that the act of giving money away can lead to happiness.

• Addresses the concept that making money can be hindered by personal limiting beliefs about self-worth and discomfort around wealth.
• Predicts that as business tools and strategies improve, people will be forced to confront their own limiting beliefs.
• Encourages challenging family members or others who have negative attitudes towards money to reconsider their stance on power and money.

"But now you're going to come face to face with the fact that you have limiting beliefs that this whole time have been underneath sabotaging you because you don't believe you deserve to be rich or because if you say I want money, you feel weird about it."

The speaker is highlighting the internal psychological barriers that can prevent individuals from achieving financial success and the importance of confronting these limiting beliefs.

• Argues that money and power are neutral, neither inherently good nor bad, and serve as potential energy for action.
• Refutes excuses made by individuals who avoid striving for success by demonizing money and power.
• Stresses that wanting money and power should be seen as a desire to have a greater impact and make a difference.

"Money isn't good or bad. It's just potential energy. Money builds hospitals. Money builds wells in Africa. Money prevents HIV. Money is what drives all of these things, right?"

This quote emphasizes the speaker's view that money is a neutral resource with the potential to create positive change in the world when used effectively.

• The speaker presents their thoughts in a candid and unfiltered manner, expressing frustration with attitudes that dismiss the importance of money.
• Emphasizes the importance of being realistic about the role of money in achieving life goals and making an impact.

"I'm just being real. This is just me off the cuff."

This quote demonstrates the speaker's commitment to honesty and authenticity when discussing their views on money, power, and success.

• Understanding personal income in relation to needs and lifestyle.
• The importance of identifying personal financial goals beyond mere survival.
• The distinction between the need to make money and the goal of having money.
• The concept of creating a vacuum to motivate oneself to achieve beyond personal needs.

"Leila and I live on $9,000 a month. You might be like, well, that's a lot. It's like, well, relative to income, it's really not. We don't need a lot."

This quote illustrates the speaker's personal financial threshold and the relative nature of income needs.

"If you don't need a lot, then even after, if you've hit your retirement goal, you have enough money that you're good for, you're set for life. Right? Then how do you get motivated?"

The speaker is addressing the challenge of staying motivated to earn and achieve financially once basic needs and retirement goals are met.

• The necessity of confronting and understanding one's own limiting beliefs about money and power.
• The process of unpacking personal issues that hinder financial and personal empowerment.

"If you can't say, I want money and it doesn't make you feel weird, like, if it does make you feel weird, then you've got stuff there. You got to figure it out."

This quote emphasizes the importance of being comfortable with the desire for money as a prerequisite for financial success.

"I want power. I want to be powerful. If you can't say that you've got stuff there, you got to unpack, right?"

The speaker is highlighting the need to be at ease with the pursuit of power in order to overcome psychological barriers.

• The journey through different stages of financial growth and understanding.
• The distinction between the act of making money and the state of having money.
• The realization that initial profits are just the beginning of a longer financial journey.

"Just getting the business profitable is the beginning, right? That's when we're like, I had my first month of profit. Now what do I do? I'm like, you keep making money."

This quote underscores the idea that reaching profitability is only the start of ongoing financial effort and growth.

"The goal for so many people is to make money, but the goal was never to have money."

The speaker is distinguishing between the ongoing process of earning money and the ultimate objective of wealth accumulation.

• The anticipation of belief systems being challenged in the coming year.
• The introduction of a new coaching strategy to facilitate financial growth.
• The psychological impact of confronting deep-seated beliefs with reality.

"2020 is going to be interesting. We're going to have some real belief breaking."

The speaker is expressing excitement for the potential transformative experiences in the year ahead.

"That's beliefs being broken. That's beliefs coming in contact with reality."

This quote discusses the process of challenging and changing long-held beliefs when faced with new information or opportunities.

• The concept of false comfort derived from familiar but potentially harmful environments.
• The difference between comfort and safety, particularly in the context of abusive situations.

"Their whole life that has created this shell around them that gave them comfort, but it was false comfort. It was false comfort because it was just what they knew. It didn't mean it was safe."

The speaker is explaining how people often confuse familiarity with safety, even when the familiar is harmful, drawing a parallel with financial beliefs and behaviors.