Eye of the Tiger and Sustained Victory Ep 230

In a motivational discussion, the host addresses the lack of action and complacency among gym owners despite knowing the strategies to expand their business. Highlighting the importance of hunger and internal drive, he shares insights from a mastermind with top sellers, emphasizing that success often stems from overcoming personal insecurities and fears. He challenges the listeners to examine their true motivations and confront the reasons behind their inaction. By citing examples like limited client appointment times, he illustrates how self-imposed barriers prevent gym owners from achieving greater success. The host encourages entrepreneurs to align their actions with their ambitions and to continuously strive for improvement without settling for comfort.

• Speaker A introduces the topic of business strategy, focusing on customer acquisition, maximizing profit per customer, and customer retention.
• Speaker A emphasizes the importance of learning from failures and lessons along the way.
• The goal of the podcast is to provide insight and encourage subscription from listeners.

"Welcome to the game where we talk about how to get more customers, how to make more per customer, and how to keep them longer, and the many failures and lessons we have learned along the way. I hope you enjoy and subscribe."

This quote sets the stage for the podcast, outlining its primary focus on business growth strategies and the value of learning from past experiences.

• Speaker A discusses the 'eye of the tiger' as a distinguishing factor between successful entrepreneurs and others.
• The term 'eye of the tiger' is used metaphorically to describe the hunger and drive needed for success.
• Speaker A relates this concept to a recent mastermind event with top-selling gyms.

"What I wanted to talk to you about today was eye of the tiger."

The quote introduces the central theme of the podcast episode, which is the intrinsic motivation or 'hunger' required for business success.

• Speaker A believes hunger is the key element that separates winners from the rest.
• Hunger is described as the relentless drive to achieve and grow, which is essential for business success.
• The discussion is based on observations from a mastermind event with successful gym owners.

"And so it's really just around hunger."

The quote emphasizes the core idea that the speaker believes 'hunger' or a strong desire to succeed is crucial for entrepreneurs.

• Speaker A observes that successful businesses can become complacent.
• Complacency leads to a lack of effort in customer acquisition and business growth.
• An example is given of gym owners who limit new client availability to one hour per day.

"And so what happens is people have success, they implement tactics, they use gym watch, and then they make money, right? And then what happens? They get comfortable, they get complacent, right?"

This quote highlights the tendency of businesses to become comfortable after initial success, leading to complacency and a potential decline in growth.

• Speaker A warns about the dangers of having a fixed definition of 'making it'.
• Some entrepreneurs consider a small amount of savings as having 'made it', which can lead to reduced ambition.
• The speaker suggests that once people feel they have 'made it', their drive diminishes.

"But once people have made it, I almost want to say none of these tactics matter because you're just not hungry."

The quote reflects the idea that reaching a personal benchmark of success can cause entrepreneurs to lose the drive that initially led to their success.

• Speaker A poses a hypothetical scenario where personal urgency could influence business actions.
• The speaker suggests that in a life-or-death situation, one's approach to business would be more aggressive and focused.
• This scenario is meant to highlight the difference between everyday motivation and the drive seen in critical situations.

"If your child was going to die, or your spouse or your significant other, your family member, whatever, it was, right, was going to die unless you succeeded, unless you got more clients, unless you made more money with your gym, how would you approach it?"

The quote is used to illustrate the intensity and focus that one would theoretically apply to their business if faced with a dire personal situation, suggesting that such urgency could be beneficial in everyday business operations.

• Speaker A discusses the personal nature of motivation and drive.
• The speaker reflects on their own motivations, acknowledging that they may stem from a 'dark place'.
• The speaker suggests that understanding one's own motivations can be crucial for maintaining drive and focus.

"And I was asked that question yesterday by the gym wards that were here. And I think, honestly, it comes from a dark place."

This quote shows the speaker's introspection regarding the source of their own drive, implying that deep personal reasons can fuel ambition and success.

• Speaker A questions why intense effort is often reserved for critical situations rather than applied consistently.
• The speaker touches on the concept of happiness and its perceived conflict with constant drive and effort.
• The implication is that finding a balance between happiness and sustained effort is a challenge for entrepreneurs.

"Why can't we do that all the time? Why can't we do that? Because it's like, well, then I wouldn't be happy."

The quote raises the issue of whether constant effort and focus are compatible with personal happiness, suggesting a potential trade-off that entrepreneurs must navigate.

• Success is often driven by deep-seated insecurities or fears.
• Those who aim only to make enough to live on tend to only achieve that goal and slack off once comfortable.
• Lack of internal motivation can stem from achieving initial goals and not setting new ones.
• The desire for more should translate into actionable sacrifices and efforts.
• Self-awareness and self-coaching can reveal the necessary steps for improvement.

"And so the people who are the most successful in the world are driven by something that is deep inside of them, that is normally an insecurity or a fear of some sort."

This quote emphasizes that the driving force behind the most successful individuals often stems from their personal insecurities or fears, which propels them to achieve more.

"If you are only trying to make enough to live on, you will always only make enough to live on."

The speaker suggests that setting minimal goals financially will lead to minimal outcomes, as one's efforts will plateau once the goal is met.

"And so your internal motivation is not there because you've accomplished what you set out to accomplish."

Here, the speaker indicates that once initial goals are met, the lack of further ambition can result in a loss of motivation.

• Individuals often know what they need to do to improve but fail to act on it.
• Self-reflection can help identify the reasons behind inaction.
• Coaching oneself can lead to recognizing the right steps to take.
• Attention should be focused on understanding and overcoming barriers to action.

"If you were coaching you, what would you recommend you to do?"

The speaker is suggesting that individuals often know the answer to their problems and that looking at one's situation from an outsider's perspective can help identify solutions.

"And so all of your attention should be on that reason. Why is it that this thing is preventing me from doing the things that I already know I should do?"

This quote highlights the importance of focusing on the root causes of inaction and addressing them to move forward.

• The speaker's mastermind group consisted of individuals with "clean lives" and a strong focus on business growth.
• Identifying and addressing obvious business issues is often overshadowed by personal issues.
• Managing headspace, relationships, and personal life is crucial for business success.
• A cycle of neglecting business for personal issues, and vice versa, can be detrimental.

"Like this last mastermind that I had for the top sellers was really interesting for me because it was the first time that I had no one who had extra shit."

The speaker reflects on a unique experience where the participants of a mastermind group were singularly focused on their businesses, which is not always the case.

"Because what ends up happening is they start focusing on their business, their personal life goes to shambles, and then they then are like, oh, my gosh, my personal life is going to shambles. I need to stop paying attention to my business."

This quote explains the common problem of entrepreneurs neglecting personal life while focusing on business, leading to a damaging cycle of imbalance.

• Honest self-assessment of desires and goals is necessary.
• Commitment to goals requires willingness to do what is needed.
• It's acceptable not to aim for more, but one should not complain about not achieving more if unwilling to put in the effort.
• Entrepreneurs often know what they should do but don't follow through.

"How hungry are you? How willing are you to put in what you need to achieve? And if you're not, then that's cool. Then just stop saying you want it."

The speaker challenges listeners to assess their true level of desire and willingness to work towards their goals, suggesting that it's fine to have modest goals as long as one is honest about them.

"Like, right now, I get on the phone with the gym owners. They're like, I know I should work my leads harder. I know I should go through the sales trainings more."

By providing an example of gym owners, the speaker illustrates the common gap between knowledge and action among entrepreneurs.

• The speaker does not run ads or sell products on the podcast.
• The only request is for listeners to help spread the word to assist more entrepreneurs.
• Encourages listeners to rate, review, and share the podcast for greater reach and impact.

"The only ask that I can ever have of you guys is that you help me spread the word so we can help more entrepreneurs make more money, feed their families, make better products, and have better experiences for their employees and customers."

The speaker requests listeners to support the podcast by sharing it, which in turn helps the entrepreneurial community at large.

• Taking action is crucial for success; knowing tactics is not enough without implementation.
• Self-reflection is necessary to understand personal barriers to success.
• Consistent effort and doing the "boring work" are key to growth and achievement.
• The responsibility for success ultimately falls on the individual once they have the knowledge.

"Because once you have the tactics, right, and this is one of the biggest, the freeing and also most soul crushing parts of gym launch is that once a gym owner joins gym launch, you know how to make a step bigger. Gym."

This quote emphasizes that having the knowledge of tactics is liberating but also daunting, as it places the onus of success on the individual.

"It's like, oh, shit, I'm the reason that we're not there. And you have to swallow that, right?"

The speaker is highlighting the realization that individuals must face their own role in their lack of progress, which can be a difficult truth to accept.

"It's literally like Mike grandponos, he uses the term chopping wood. Like, I call doing the boring work."

Comparing hard work to "chopping wood" implies that success comes from repetitive, consistent effort, not just knowing what to do.

• Providing excellent customer service is a fundamental aspect of running a successful business.
• Engaging with customers through personal touches and attentiveness can lead to better outcomes.
• Being enthusiastic and asking the right questions repeatedly is important, as each customer interaction is unique to them.

"You got to reach out to people, right? You got to give great service. Write the handwritten cards, like, remind people to weigh in."

This quote discusses the importance of proactive engagement and personalized service in building a successful business.

"When the person comes in the door, you have to be enthusiastic. You got to greet them with a smile."

The speaker stresses the importance of first impressions and maintaining a positive demeanor with each customer.

• Having a flexible and accessible schedule is critical for maximizing business opportunities.
• Being available during times when potential clients are likely to be free is important for sales and growth.
• Limiting availability can hinder the success of a business.

"Do you think that only having availability for sales appointments at 715 to 745 in the morning once a day is going to get you the optimal outcome?"

The speaker questions the logic behind restricting sales appointment times, suggesting that such limitations are not conducive to success.

• Hearing about others' success can be motivating and provide a clearer path to what actions to take.
• Understanding what drives successful individuals can provide insights into one's own motivations and barriers.

"Aaron Stafford just started and signed up 370 people in his first six weeks and did like $80,000 in something sales in six weeks, which is pretty cool."

This quote serves as an example of what can be achieved with the right mindset and actions, illustrating a success story that can inspire others.

"And figuring out why you're not doing what you already know you should do in order to achieve it, do you need to go pay someone a bunch of money in order to then get motivated?"

The speaker challenges the listener to introspect about their lack of action despite knowing what needs to be done, questioning whether external motivation is necessary.

• The intensity of one's desire to succeed can be a determining factor in taking necessary actions.
• Understanding one's level of desire can help clarify why one may not be taking the steps toward their goals.

"And it's just a question of how bad you want it. I really think that's it."

This quote suggests that the degree to which someone wants to succeed can influence their willingness to do what is necessary.

"But if you claim to want more and yet you can't do what's necessary to get more, then that's where your attention should go and you should figure that out because otherwise it doesn't matter what tactics there are, you're just not going to do them anyways."

The speaker points out the discrepancy between claiming to want success and the willingness to take the necessary actions, urging self-examination to resolve this conflict.

• The speaker identifies fear as their primary motivator, including fear of failure and not being good enough.
• They mention the fear of proving naysayers right as a personal concern.
• The speaker emphasizes that their drive isn't financially motivated due to having enough money for life.

"For me, it's just fear. It's just fear and insecurity. It's fear of failing, fear of not being good enough, fear of people who hated to be right."

The quote reveals the speaker's internal fears and insecurities that push them to strive for success. It shows that for the speaker, motivation comes from a place of overcoming personal doubts rather than material gain.

• The speaker suggests that feeling relief from earning a significant amount of money indicates a misplaced motivation.
• They argue that true champions shouldn't feel anything from financial gains because it's merely an output of internal efforts.
• The focus should be on internal efforts and addressing deficiencies, not on the financial outcomes.

"If you feel relief when you make a lot of money one month, your motivation is not coming from the place of a champion."

This quote emphasizes that the speaker believes true motivation for success should not be rooted in financial achievements. They argue that the satisfaction from making money is not aligned with the mindset of a champion.

• The speaker encourages focusing on internal efforts rather than financial outcomes.
• They highlight the importance of recognizing and fixing deficiencies to improve performance.
• The speaker believes that concentrating on these aspects can unlock a stronger internal drive.

"You should be focused more on the internal efforts and all of the deficiencies that you probably had and still hitting 100k, it's like, oh, my gosh, if we hadn't done this, this and this, we would have been less, right? And if we had done this and this, we would have been more."

The quote illustrates the speaker's viewpoint that self-improvement and addressing weaknesses are more important than the financial results of one's efforts. They suggest that this focus can lead to better performance and success.

• The speaker discusses the pattern of only working hard when there is an immediate need for money.
• They point out that people often know what to do to make money but choose not to do it unless necessary.
• The speaker urges the audience to understand why they fail to act on their knowledge when not under pressure.

"How many times have you needed to make money and then immediately made the amount of money that you needed in a day, in a week?"

This quote reflects the speaker's observation of the common behavior where individuals only take action to generate income when it's urgently required, suggesting a reactivity rather than proactivity in their approach.

• The speaker asserts that conquering the issue of inaction can lead to greater satisfaction than any amount of money.
• They encourage building a business that serves a greater purpose beyond personal satisfaction.
• The goal should be to impact a larger community or group, which requires a vision bigger than individual desires.

"No amount of money in the world will satisfy you. And that is what's going to unlock your ability to become greater and for you to build your business to something that is much greater than yourself."

The quote conveys the idea that true fulfillment and the key to unlocking one's potential lie in serving a purpose larger than oneself, rather than just accumulating wealth for personal satisfaction.