Your CHARACTER and your CASH FLOW are inseparable over a prolonged timeline #truthwins Ep 43

In a candid video, the speaker, Alex, emphasizes the paramount importance of honesty for both personal and business success. He argues that dishonesty consumes one's attention—a finite and precious resource—hindering one's ability to manifest thoughts into reality. Alex illustrates this point with personal anecdotes, including a high school experience with two girls and professional scenarios involving gym owners and employees. He asserts that truth fosters trust, increases influence, and is inevitably revealed, while lies lead to a cycle of weakness and failure. Alex encourages viewers to confront difficult truths for the sake of character and the ability to achieve one's dreams. He concludes by sharing his own business failures as a testament to the power of living truthfully.

• Honesty is the number one strategy for long-term business and personal success.
• Being dishonest affects the individual first by consuming their attention.
• Attention is described as the most valuable resource a person has.
• The act of keeping a lie detracts from the individual's ability to focus and be productive.
• Truth-telling is associated with the release of attention and a sense of relief.
• Dishonesty, such as lying, cheating, or stealing, is a surefire way to fail in life.
• Radical honesty is posited as the only way to achieve true success.

"The number one strategy for long term business and personal success, right, is honesty, is being truthful."

This quote emphasizes the speaker's belief that honesty is the fundamental strategy for achieving success in both business and personal realms.

"Attention is power. The definition of power is the speed which, with thoughts, can become reality."

Here, the speaker defines attention as a form of power, equating it to the ability to turn thoughts into reality quickly.

"So if you've ever had something that you wanted to talk to someone about, whether it's your spouse, whether it's an employee, a customer, right, it eats at you, like, all day long."

The speaker illustrates how being dishonest or withholding truth can preoccupy one's mind, thereby consuming valuable attention and mental energy.

"What that is, is it's attention, right? It's that you actually have to use up some of your attention, this limited resource, the most valuable resource that you have in your life."

This quote explains that maintaining a lie requires a portion of one's limited attention, which is considered the most valuable resource in life.

"Truth is not the thing that hurts, it's the sin, right. Truth is the first step towards repentance and becoming free of it."

The speaker makes a distinction between the act that causes harm (the sin) and the truth, which is framed as a liberating force and a step towards repentance.

"And so if you want to have a surefire way of not succeeding in life, lie, cheat, steal, you will mess yourself up, guaranteed."

By stating this, the speaker asserts that dishonest behaviors are detrimental to one's success and well-being.

"And so if you're doing, like, the only way to win is to be radically honest, and I guarantee you."

The speaker advocates for radical honesty as the key to winning in life, implying that it leads to guaranteed success.

• The speaker reflects on a past situation from high school involving romantic feelings for two girls.
• The speaker experienced confusion on how to manage the situation without resorting to lies.
• This anecdote serves as a personal example of the speaker's struggle with honesty in relationships.

"I had a situation in my life once where this was way long, way long ago, like, in high school, okay? And at the time, man, I probably shouldn't say this, I was in a relationship."

The speaker introduces a personal story from his past to illustrate a struggle with honesty in his own life.

"I never dated anyone before Layla. Layla's the love of my life since day one. But before that, I had feelings for two girls, and I didn't know what to do."

This quote provides context for the speaker's anecdote, indicating a time before his current relationship and the emotional conflict he faced.

"I didn't know how to manage a web of lies. I was like, I have no idea how to even attack this. And so I just said, hey, I've got feeling"

The speaker admits to not knowing how to handle the situation without lying, which underscores the challenge of staying truthful in complex emotional situations.## Honesty and Transparency

• Being open and truthful was valued by the speaker's acquaintances after they realized the speaker had been consistent in their communication.
• The speaker advocates for honesty in various aspects of life, including business and personal relationships.
• Using truth as a foundation prevents the negative consequences of being discovered after deceit.
• Honesty can lead to increased trust, influence, and status within personal and professional circles.
• The speaker suggests that once trust is lost due to dishonesty, it is very difficult, if not impossible, to regain.

"I got a lot of respect for you. You told me everything that was always happening. Like, you didn't keep anything. We compared both of our notes, and you said it. Everything."

This quote emphasizes the value of being transparent and honest, as the speaker's acquaintances respected them for not withholding information.

"The truth always wins, right? And that's why I'm trying to paint this picture."

The speaker is underscoring the belief that truth ultimately prevails and is advocating for its consistent use in communication and relationships.

"Truth always comes up, as sure as the sun or something like that. But you can always count on the truth being unveiled. Always."

The inevitability of the truth being revealed is highlighted here, suggesting that attempts to hide the truth are ultimately futile.

"And then your status points go up and people believe you more, and they go all in, and then you go more and more, and they trust you more, and they trust you more."

This quote demonstrates the positive cycle that honesty can create, leading to increased trust and credibility.

"And the thing is, you lie. Once you lose it, you lose it forever."

The quote serves as a warning about the long-term consequences of dishonesty, emphasizing the difficulty of restoring trust once it's been broken.

• The speaker indicates an interest in helping business owners expand their companies significantly.
• A call-to-action is provided for business owners aiming to grow their businesses to reach out for assistance.

"If you are a business owner that has a big old business and wants to get to a much bigger business, going to 5100 million dollars plus, we would love to talk to you."

This quote is an invitation to business owners looking to scale their businesses to seek support and guidance from the speaker's team.

• The speaker makes a reference to the TV show "Ozark" to illustrate a point, though the specific point is not included in the provided transcript.

"And if anyone's seen Ozark, I don't know if you've ever seen the show Ozark, but episode two or something like that, the drug lord is looking at Jason Bateman, and they"

This quote introduces a comparison or analogy involving the TV show "Ozark," but the intended message is not completed in the transcript.## Character and Integrity

• The speaker recounts a story about a character named Juanita who was caught stealing $5 from a grocery store.
• Juanita had worked at the store for ten years and was loved by the family who owned it.
• Despite the family's initial inclination to forgive her, the implication is that she was fired because the theft was not a one-time incident.
• The speaker suggests that one's actions, especially under pressure, reveal true character traits.
• The speaker emphasizes the importance of repaying debts and maintaining integrity as a reflection of one's character.
• The speaker argues that God values character over material assets.
• The speaker draws an analogy between humans and tea bags, suggesting that adversity reveals one's true nature.
• The speaker believes that living with truth makes life easier and protects against being manipulated or "screwed."

And he tells this story about how his father, like, the godfather, caught, like, little Juanita stealing from their grocery store, right?

This quote introduces the story of Juanita and sets up the scenario that leads to a discussion about character and integrity.

Because what it is, it's a character trait. It's a character trait. When things get rough, some people fold, right?

The speaker is explaining that how individuals react to difficult situations is indicative of their inherent character traits.

And if you're somebody who's a believer, God doesn't care about your assets. He cares about your character.

This quote underscores the speaker's belief that moral character is more important than material wealth in the eyes of God.

So when things get tough, it's not that you change. It reveals who you are, right?

The speaker is stating that challenging circumstances do not change a person but rather expose their true self.

• The speaker discusses the concept of shame and how it thrives in secrecy.
• They argue that speaking the truth about one's struggles diminishes the power of shame.
• The speaker relates shame to pride, suggesting that both can lead to isolation.
• They advocate for openness and honesty about one's weaknesses or struggles.
• The speaker believes that being truthful builds trust and credibility with others.

Because the thing about truth is a lot like shame. Shame is when you have this deep, dark secret that you don't want to tell anyone.

This quote links the concept of truth to the idea of shame, suggesting that revealing the truth can counteract the isolating power of shame.

That's what pride does, right? And so when you speak truth and you say the things that are on your heart, right, no one can fault you because you've said them.

The speaker is making a point about the negative aspects of pride and the liberating effect of speaking the truth about one's feelings or challenges.

• The speaker reflects on their approach to business dealings, emphasizing honesty and clear communication.
• They describe past situations involving complex business dealings and mixed incentives.
• The speaker recounts interactions with affiliates who offered deals that were not the best for gym owners.
• They express a commitment to transparency, even when it means declining lucrative offers.
• The speaker wants to be known for being straightforward and trustworthy in business.

I've had complex business dealings in the past where I've had mixed incentives, right?

This quote introduces the speaker's experience with challenging business situations that involved conflicting interests.

I'll tell you where we're at. I don't think your product's the best right now.

The speaker is illustrating their commitment to honesty in business by providing an example of how they communicate with partners or affiliates.## Importance of Honesty in Relationships

• Being open and honest strengthens relationships.
• Acknowledging and addressing issues directly can resolve underlying tensions.
• Avoiding lies prevents the mental burden of maintaining false images.
• Honesty is essential for trust in personal and professional connections.

"And you can always count on me that if gym owner's best interest is with your product, I'll be first in line, right? I'll be first in line."

This quote exemplifies the commitment to honesty and the promise to prioritize the best interest of others, which is fundamental in building trust within relationships.

"And honestly, your relationships will improve. You'll be closer to people, because people already know, like, if you've got this thing with one of your employees that they've been bugging you, and you're not cold yet, but you're like, one step before there, and you're standoffish, right? They feel it. You feel it. So just acknowledge it."

The speaker is emphasizing the improvement in relationships that comes with honesty and the importance of addressing issues directly rather than allowing them to fester.

• Lies divert attention and diminish personal strength.
• Dishonesty creates a web of lies that is exhausting to maintain.
• Being untruthful hinders the ability to achieve one's dreams and desired reality.

"Because lies take your attention. They make you weaker. They make you less potent. They make you less powerful."

This quote highlights the negative impact lies have on an individual's focus and personal power, undermining their effectiveness in various aspects of life.

• Truth is fundamental to the success of marriages, businesses, and client relationships.
• Truth has a winning nature, as it eventually comes out.
• Being truthful is a matter of personal character and reputation.

"Truth is what keeps marriages. Truth is what keeps businesses. Truth is what's keep clients. Truth is at the center of it, and truth always wins."

The speaker is asserting that truth is the key to maintaining and preserving various types of relationships and that it ultimately prevails.

• Individuals must decide what kind of character they want to be known for.
• Facing difficult situations with honesty reflects personal integrity.
• Being transparent, even in failure, builds character and trustworthiness.

"Do you want to be someone who's known for truth? Do you want to be someone who people always know where they stand with you?"

The speaker is questioning the listener's desired identity, emphasizing the importance of being recognized as a truthful person.

"I was on the brink of bankruptcy in November 2016. I went into a business partnership that didn't work out."

The speaker shares a personal anecdote of failure and vulnerability, demonstrating the value of honesty about one's experiences and the lessons learned.

• Communicating honestly with others is crucial for personal growth and empowerment.
• Withholding truth leads to a loss of personal power and potential.
• Expressing truth is necessary, even when it involves admitting mistakes or failures.

"Maybe you got something on your heart you need to tell somebody. Maybe it's an employee, maybe it's a client. Just do it. Because if you don't, you'll become less powerful."

The speaker is encouraging the listener to act on their need to be honest, warning that failing to do so diminishes one's strength and capability.