My Actual Social Media Strategy For 2026

The speaker discusses their success in achieving 32.7 million YouTube views and a $100 million book launch, attributing it to producing 35,000 pieces of content annually. They introduce the SPCL framework—Status, Power, Credibility, and Likeness—as a strategy for building influence rather than just amassing views. The speaker emphasizes the importance of creating content that appeals to a specific target audience, noting that the quality of engagement is more crucial than sheer view count. They advocate for live, interactive content to foster genuine connections and maximize influence.

• Introduction to the SPCL framework, a method to build influence rather than just accumulate views.
• SPCL stands for Status, Power, Credibility, and Likeness, each contributing to influence.
• The framework focuses on creating content that attracts desired customers and builds a brand.

"The promise that I have for you today is that I will show you a framework that I have called SPCL, like special if you want, but it's how to build influence rather than how to get as many views as possible or anything like that."

• The SPCL framework is designed to build influence, focusing on meaningful content that attracts the right audience rather than just increasing view counts.

• Status is defined as controlling reinforcers or scarce resources in a given environment.
• Status is situational and can change based on context, such as a bartender having status in a bar.
• Status can work independently or synergistically with other elements of the SPCL framework.

"Status is someone who controls reinforcers in a given environment... if you control the good stuff that people want, then you will have status no matter what it is."

• Status is about controlling valuable resources, influencing people's perception and behavior towards you.

"If a kid inherits money, right, they're going to have status, right? Like if you just if you have money, even if you didn't earn it... you will have some degree of status because you control something other people want."

• Inherited wealth can confer status due to control over desired resources, even without personal achievement.

• Power is derived from "say do correspondence," where actions lead to positive outcomes, increasing compliance.
• Power builds influence by demonstrating reliability and effectiveness in delivering results.
• Power is preferred if one had to choose a single element of the SPCL framework.

"Power comes from something in the behavioral dynamics world called say do correspondence... if I say something and then you do it and then a good thing occurs, a reinforcing event happens afterwards."

• Power involves making predictions or recommendations that lead to successful outcomes, enhancing trust and influence.

"So that person has status and power which is why they are more influential than the trust fund kid who just has money."

• Combining status and power enhances influence, as seen in someone who not only controls resources but also provides valuable guidance.

• Credibility is built through demonstrable achievements and third-party validation.
• Successful events or results provide observable evidence of credibility.
• Credibility supports influence by establishing trust and reliability.

"Me saying, 'Hey, you can launch stuff in this way gives me credibility, right? Because I show that I have an event, I have something that has happened as a result of me doing it, that gives me third party credibility."

• Credibility is achieved through successful demonstrations and results, proving one's expertise and reliability.

"The reason that my ads do well when I have my, you know, $10 million building behind me is like, oh, well, that's hard to fake, right? And so, you have credibility there."

• Physical demonstrations of success, such as wealth or achievements, enhance credibility by providing tangible proof.

• Likeness involves relatability and shared values or characteristics with the audience.
• Likeness can be psychological, based on shared values, or physical, based on similar appearances.
• Likeness contributes to influence by fostering connection and relatability with the audience.

"Likeness is that you see some this is some people say relatability... you like their behavior set and it and that behavior set matches to people who have been positive in your life in the past."

• Likeness is about relatability, either through shared values or similar characteristics, enhancing connection with the audience.

"Leila and I could talk about the exact same stuff, but she's a girl and so she's going to have more chicks who follow her than me."

• Gender and other physical traits can influence likeness, affecting audience demographics and relatability.

• Authenticity involves being true to oneself rather than adopting pre-recorded scripts or stereotypes.
• Emphasizes the value of embracing personal uniqueness and understanding the reasons behind one's actions.
• Highlights the societal programming that influences behavior, often originating from parental influence.

"There's zero ROI in trying to be or act in a way that is different than who you are."

• Emphasizes that pretending to be someone else offers no return on investment, suggesting authenticity is more valuable.

"What makes you unique is if you actually lean into the nuances that make you you and actually have a way to defend why you do what you do."

• Stresses the importance of embracing individuality and having a rationale for one's actions.

• Parents wield significant influence due to their control over resources, power, credibility, and likeness.
• Influence is not binary but exists on a continuum, depending on various factors like resources and reinforcement cycles.
• Parents' influence stems from their ability to provide guidance that leads to positive outcomes or avoids negative ones.

"It's your parents, right? It's your parents. So think about all four of these elements. Status. Do your parents control scarce resources?"

• Highlights how parents' control over resources grants them status and influence over children.

"Think about how many times a parent has given you directions and you followed them and a bad thing was avoided or a good thing happened."

• Illustrates the reinforcement cycles that enhance parental power and influence through repeated positive outcomes.

• Influence in content is defined by the likelihood of compliance with a request, which depends on status, power, credibility, and likeness.
• Demonstrating control over scarce resources, offering credible information, and establishing relatability are key to increasing influence.
• Content creators can enhance their influence by showcasing achievements, offering valuable guidance, and validating claims through third-party endorsements.

"So if you want to stack that stat for you, then if you want to minmax your influence, if you will, then you want to stack all four of these things."

• Suggests that maximizing influence involves leveraging all four elements: status, power, credibility, and likeness.

"For each of these things in our videos, right, we want to demonstrate that we control scarce resources."

• Advises content creators to showcase their control over valuable resources to enhance perceived status and influence.

• Example provided of using personal achievements and third-party validation to establish status and credibility.
• Sharing specific metrics and endorsements, like sales figures and Guinness judges, reinforces credibility and influence.
• The strategic presentation of content can lead to increased compliance with calls to action in videos.

"I said we did, you know, $32.7 million views and we did overund, you know, 5 something million in sales for the book launch in 72 hours."

• Demonstrates how sharing impressive metrics can establish status and influence in content.

"I had Guinness, I had to pay those judges to be on site was because I wanted to validate that the books that we did and the revenue that we generated was legit."

• Highlights the use of third-party validation to bolster credibility and influence in content creation.

• The speaker expresses a preference for live, interactive media over traditional video content, emphasizing a shift towards authenticity and engagement.
• A conversation with Mr. Beast highlights the changing landscape of media and the importance of influencer presence in live events.
• The speaker identifies a strategic focus on "live interactive" as the future direction for their media endeavors.

"What I mean that is like staring at a camera and having like, you know, prompts to, you know, solicit me to say stuff. Like I will do it because I have a relatively high pain tolerance and I'll do what is required to get what I want. But like I'm I'm going all in on this."

• The speaker dislikes scripted video content but is willing to endure it for desired outcomes, indicating a commitment to authenticity through live interactions.

"I'm focusing on two words. You can write this down. live interactive. Those are the two things that's that is describing the uh ACQ, you know, 3.0 or Mosy Media 3.0 vision for what's going forward."

• The speaker's future media strategy is centered on "live interactive" content, marking a shift towards more engaging and real-time media experiences.

• Different content formats (A-listers, shorts, long-form, and live streams) elicit varying levels of audience engagement and influence.
• Long-form content and live streams are identified as having the highest impact on audience engagement and influence.
• The speaker argues that short-form content serves as an entry point leading to longer, more engaging content.

"The level of applause for these guys was almost nothing. Barely anyone cared. So then the next level that came up was the shorts, the shorts creators... Then the long form guys came out and this is when the audience got way rowdier."

• Traditional celebrities receive minimal audience engagement compared to short-form and long-form content creators, highlighting a shift in audience preference.

"I see the purpose of shorts as many times a way to get someone to watch a long, right? They watch a couple a couple shorts and then think, 'Okay, this guy seems legit or this gal seems legit. I'm going to risk my time.'"

• Shorts are viewed as a gateway to long-form content, with the latter offering deeper engagement and influence.

• Long-form content provides more opportunities for reinforcing ideas and building influence compared to short-form content.
• Live streaming is seen as the ultimate form of engagement, providing real-time interaction and authenticity.
• The speaker plans to increase live streaming efforts to maximize influence and audience connection.

"How many reinforcing cycles do you think you can have in 30 seconds compared to 2 hours? It's like not even close."

• Long-form content allows for more repeated exposure and reinforcement of ideas, enhancing influence.

"Then the live streamers, when the live streamers came out, it was like the entire auditorium or stadium or arena erupted."

• Live streamers receive the highest level of audience engagement, underscoring the power of real-time interaction.

• High-volume content production is linked to greater influence and audience reach.
• The speaker emphasizes the importance of consistent content output to achieve significant business growth and audience engagement.
• Comparisons are made between businesses producing varying volumes of content and their corresponding levels of success.

"What is it that these guys have in common? They're putting out hours of content every single day."

• Influential figures like Rogan and Ramsey produce substantial amounts of content, contributing to their significant influence.

"We get a 100 times the prospect. And so people want to try and like outsmart themselves and thinking that they can like not do the work that's required, but it's actually far more linear than you would expect."

• High content volume directly correlates with increased audience reach and business prospects, emphasizing the importance of persistent effort.

• Social media is evolving from a platform for broad social engagement to a more focused interest-based medium.
• Content creators should focus on attracting the right audience by making content specifically tailored for their target demographic.
• The success of content should not be judged purely by the number of views but by the relevance and engagement of the audience it attracts.

"If you make content and you judge it by views, I think that's dumb. And I'll explain why. If I have a grandma in public come and just do a running slap and just slaps me across the face, that video will probably get views. But does it get the grandma views? No. Does it get me any more people who now believe more in my stuff? No."

• The quote emphasizes that viral content isn't always valuable for building a relevant audience or customer base.

• The content you create acts as a targeting mechanism to attract the right audience.
• Algorithms are sophisticated enough to understand the context and target the right viewers who find value in specific content niches.
• Content creators should focus on making content that directly addresses the needs and interests of their target audience.

"The content is the targeting. The algorithm is so good now. It knows what you're talking about. It can literally judge your background. It judges what you're wearing. It judges who you are and will display it to the people that they know have a history of watching content that is similar to that that people find valuable."

• This quote highlights the precision of modern algorithms in targeting content to the appropriate audience based on content specifics.

• Real-life feedback from respected peers can be a more valuable indicator of content success than online metrics.
• Direct feedback from your target audience can guide content creation and ensure it resonates with the intended viewers.

"I care so much more about IRL responses. So, what do I mean by that? If I make a video and then I get texts from business owners that I like and that I respect being like, 'Yo, that was fire.' Then I'm like, 'Okay, I'm on the right track.'"

• The quote underscores the importance of real-life validation from a trusted audience as a measure of content effectiveness.

• Content creators should have realistic expectations about their potential audience size based on market demographics.
• Not all content will have mass appeal, and that's acceptable if it effectively reaches and engages the target audience.
• A small but highly engaged audience can be more valuable than a large, disinterested one.

"If I got one and a half million views and 100% of them were business owners, that would be insane, right? And so it would make sense that like if I get 100,000 views on a video that has that's really made for that level of business owner, then I'm crushing it, right?"

• This quote illustrates the importance of understanding and appreciating the specific market size and its implications for content reach and success.

• Content should include elements of Status, Power, Credibility, and Likeness (SPCL) to engage and retain the audience.
• Live streaming is emphasized as a strategy to maximize engagement time with potential prospects.
• The focus should be on creating content that is interesting and valuable to the target audience rather than just socially engaging.

"We just went over SPCL, status, power, credibility, and likeness. What you want to include in your videos, why I'm going all in on live stream, and why the whole point is you want to get as much time with your prospects as humanly possible."

• The quote explains the SPCL framework as a strategic approach to content creation, emphasizing the importance of engaging directly with the audience.