HOW TO MAKE MONEY EVEN IF YOU DON'T CARE ABOUT WEIGHT LOSS ANYMORE...(and not feel bad about it) Ep 37

In a motivational talk, the host emphasizes the importance of passion in business, particularly for gym owners. He shares his personal insight, referencing Tony Robbins' advice on loving customers, and explains the concept of "singe moments," where familiar advice suddenly becomes relevant. The host, a gym owner himself, discusses the drive to solve industry-specific problems, like automated lead nurture and sales bottlenecks. He acknowledges that some gym owners may lack passion for weight loss transformations but encourages them to find an avatar they love or excel in running an exceptional business. He cites Dunn Tran's cookie store as an example of success driven by a focus on business excellence rather than product passion. Concluding, the host urges honesty in business motivations, suggesting that a genuine commitment to excellence can lead to a better product and service.

• Speaker A extends a warm welcome to everyone and specifically to new members of the group.
• The speaker emphasizes the importance of sharing personal experiences and advice that could benefit others who might be going through similar situations.
• The term "gym Lords" is introduced as a movement, signifying a collective dedicated to a specific cause or ideology.

Hey, what's going on, everybody? Happy Monday. I hope you guys have an amazing, amazing day. I was gonna make a quick video for you because this was on my heart and it was on my mind, and I was like, man, I gotta share this with you guys, because if any of you guys have gone through this, then I want to. I wish. I wish someone had said this to me when I was going through it. So, for those of you who are new to group, welcome.

The quote is a greeting and expression of good wishes, highlighting the speaker's intention to share meaningful advice based on personal experience, and extending a warm welcome to newcomers to the group.

• 'Singe moments' are defined as instances when previously heard advice suddenly becomes relevant and impactful.
• These moments are characterized by the realization of the truth in old advice that did not resonate before.
• The speaker reflects on how such moments of realization have been significant in their own life.

And we have a term called singe moments, which is, it's a moment where something that you've heard over and over and over again in the past becomes real for you. So it's not that it's new advice, but it's something that old advice that becomes real.

This quote explains the concept of 'singe moments' as the point at which familiar advice gains new, personal significance, transforming into a meaningful insight.

• Speaker A shares a pivotal piece of advice from Tony Robbins about the necessity of having deep affection and passion for one's customers.
• This love for customers is what drives a business owner to work tirelessly to solve their problems.
• The speaker feels that their genuine care for gym owners gives them an 'unfair advantage' in serving their community effectively.

Tony Robbins says, you have to be madly in love with your customers. You have to be incredibly passionate about the people that you serve, right? Because then you'll do anything for them, and you'll work all day because you really want to solve their problems.

The quote relays Tony Robbins's advice about the importance of passion and love for customers in business, suggesting that this emotional investment is key to dedication and problem-solving for those you serve.

• The speaker identifies with gym owners, being one themselves, and is motivated by the desire to address their challenges.
• They list specific problems they have tackled, such as automated lead nurture, sales presentations, and customer ascension strategies.
• The speaker's enthusiasm for solving these problems is palpable and serves as an example for others to follow in their respective businesses.

And I feel. Not anxiety. I feel like it's an unfair advantage for me, is that I love gym owners. Because I'm a gym owner, I'm serving my people all day long. I think about, how could I solve more problems for gym owners? Like, how could I make gym owners more money?

The quote highlights the speaker's personal connection to their customer base and the proactive approach they take in resolving issues faced by gym owners, demonstrating a strong sense of empathy and dedication.

• Speaker A acknowledges that not everyone in the gym business is driven by a passion for weight loss or life transformation.
• The speaker shares their own experience of never having struggled with weight and how their fitness abilities naturally attracted business.
• There is an acceptance that motivations can differ, and that's considered acceptable, even if it may be a contentious view.

And what I'm going to say right now may be controversial, but it'll be true. That's okay. And here's why I didn't. I've never been fat. I've had a six pack my whole life. And money just started coming to me from fitness because people were like, well, how do I become like you?

This quote reveals the speaker's personal journey in the fitness industry, which challenges the common narrative of fitness professionals being driven by weight loss or transformation stories. It also touches on the idea of authenticity in one's motivations, even if they diverge from the norm.

• The speaker discusses the struggle of not being passionate about one's business niche, exemplified by a hypothetical situation where a gym owner is not excited about motivating their clients.
• They present options for those who lack passion: closing the business, finding a new customer avatar to love, or becoming exceptional at running the business.

"de later, you're not really passionate about helping people get to the gym. Like, oh, man, susie missed her workout again. Let's get motivated for her. She cheated again on the like, come. Like, you can do this, right?"

The quote illustrates a lack of enthusiasm for encouraging gym-goers, which could indicate a broader issue of not being passionate about the business's customer base.

"You can either close your business, one, two, you can find an avatar that you love."

This quote presents two options for business owners who lack passion: closing the business or finding a new customer segment that they can be passionate about.

• The speaker shares their personal experience, revealing a passion for helping skinny guys get jacked.
• They express regret for not starting their gym with that specific focus and mention a gym model concept they have for that niche.

"I would say the only avatar that I really, really was passionate about in the fitness space is getting skinny guys jacked."

This quote highlights the speaker's realization of the specific customer segment within the fitness industry that they are passionate about.

"I have an entire gym model concept around getting guys skinny to jacked, and it probably would have really crushed it."

The speaker believes that if they had pursued their passion for this particular niche, their gym business might have been more successful.

• The speaker suggests that if one lacks passion for their customers, they should focus on being exceptional at business itself.
• They emphasize the importance of being passionate about running an exceptional business and being an exceptional business owner.
• The speaker advises focusing on service quality, product delivery, and putting repeatable and scalable processes in place.

"You need to be exceptional at business, and you need to position in your mind. You're like, okay, I'm not passionate about these customers, but I am passionate about being exceptional, right?"

The quote suggests a mindset shift for business owners to focus on the excellence of their business operations rather than their personal passion for the product or service.

• Speaker B interrupts to promote their book, "100 million Dollar offers," which is available on Amazon.
• They mention the effort put into the book and its value to the community, highlighting the promotional price on Kindle.

"Hey guys, real quick, if you're new to the podcast, I have a book on Amazon, it's called 100 million Dollar offers that over 8005 star reviews. It has almost a perfect score. You can get it for $0.99 on Kindle."

Speaker B uses the opportunity to promote their book, emphasizing its high rating and affordability, as a way to contribute to the community.

• Personal trainers like Dunn Tran can successfully venture into unrelated businesses such as bakeries.
• Business acumen, rather than passion for the product, can drive the success of a business.
• Good margins and scalability can be primary motivators for choosing a business venture.
• Exceptional business operation and product quality are key focuses for Dunn Tran.
• Passion for the business process can outweigh passion for the product or customers.
• Business owners may not always have a personal connection with their product but can still make a significant impact.

So he's a personal trainer, did well, good business guy and he opened a bakery and hopefully I'm not selling his game.

This quote introduces Dunn Tran as a successful personal trainer who expanded his career into the bakery business, highlighting his business acumen.

He's not really passionate about cookies and cakes... He's a business guy and so he cares about running an exceptional business.

The speaker emphasizes that Dunn Tran's primary interest lies in running a successful business rather than a passion for the bakery's products.

How can I make an exceptional product that people will rave about and tell their friends about that is so good that I don't even need to market, right?

This quote reflects Dunn Tran's focus on creating a product of such high quality that it naturally attracts customers, reducing the need for marketing.

• Advertising for indulgent products like cookies can be more effective and less expensive than for services like personal training.
• Dunn Tran's advertising campaign achieved a low customer acquisition cost.

In about 90 Minutes, I set up his first ad campaign. We spent, I think we spent $20 a day, and he paid $3 for every human being who showed up at his door, which is insane, by the way.

This quote describes the setup and success of a highly efficient ad campaign for Dunn Tran's bakery, resulting in a low cost per customer visit.

• Business owners may struggle with authenticity if they lack passion for their product or customers.
• Discrepancies between a business owner's words and beliefs can lead to self-deception and feeling like a fraud.
• It's important for business owners to align their personal values with their business actions to maintain integrity.

And what happens is we start feeling like frauds, right? And then you start not even trusting the own words coming out of your mouth.

This quote discusses the psychological conflict that arises when business owners do not genuinely resonate with the message they convey to others.

But it might not be real for you, right? I don't know what it's like to have thigh chafing in the sun because you're overweight.

The speaker acknowledges that personal experience with a problem is not necessary to run a business that addresses that problem, yet this lack of personal connection can affect the owner's sense of authenticity.

• Discusses personal experiences with body image and social etiquette.
• Emphasizes the importance of self-awareness and honesty about one's true passions and interests.
• Suggests that acknowledging a lack of passion in a particular area can lead to a more focused pursuit of excellence in areas where true interest lies.

"I know what it's like to have thigh chafing because your thighs are too big from squats. I know what that's like, but I don't know what it's like from when you're overweight."

The quote reflects the speaker's understanding of physical discomfort from exercise but acknowledges the lack of experience with body image issues related to being overweight.

"I know what it's like to be the guy who takes your shirt off way too early and makes everyone feel awkward. I did that when I was in high school, and I socially didn't understand how social etiquette worked."

This quote illustrates a personal anecdote about lacking social awareness in the past and relates to the broader theme of self-awareness and personal growth.

• Highlights the problem of feigning interest or passion in something one does not genuinely care about.
• Stresses the importance of being authentic to oneself and others, especially in leadership roles.
• Argues that authenticity leads to more effective communication and a more believable leadership style.

"Because the issue is what happens is when we fake it, we don't make it."

This quote summarizes the idea that pretending to be motivated by something one is not truly passionate about leads to failure, emphasizing the importance of authenticity.

"If you try and pretend like you're motivated by that and you know deep down that you're not, and your staff knows deep down that you're not, then it's not going to resonate."

The quote reinforces the notion that inauthentic motivation is transparent to others and undermines one's ability to lead effectively.

• Encourages focusing on being exceptional in one's chosen field or role, regardless of the specific industry or interest.
• Suggests that striving for excellence can be a unifying and genuine goal that resonates with both oneself and others.
• Proposes that a commitment to excellence can lead to better service and products.

"Be jazzed up about being exceptional. And rest your hat on that. Be an exceptional business owner. Be an exceptional leader, be an exceptional husband, be an exceptional person who shows up as a human being and run an exceptional business."

This quote advocates for the pursuit of excellence in all aspects of life as a genuine and fulfilling objective.

"We're going to run an exceptional business. We're going to be world class. We're going to have unbelievable customer service, right?"

The speaker uses this quote to exemplify how focusing on excellence in business practices, such as customer service, can create a real and admirable goal.

• Invites others to share their experiences and feelings to foster a sense of community and support.
• Relates to the theme of authenticity, as sharing true feelings can help others feel less alone and more understood.

"So anyways, hope that resonates with some of you guys here. Maybe I was the only one, so that would be awkward. But if I'm not, drop a comment so that you can make everyone else feel okay."

This quote is an invitation for listeners to engage and share, suggesting that the speaker's experiences and thoughts may be relatable to others.

"If you're like, you know what? I haven't actually been that passionate about people losing weight, but I am passionate about owning a business."

Here, the speaker encourages honesty about one's passions and invites others to acknowledge if they share similar feelings, promoting a sense of community.

• Posits that by being honest about one's interests, one can better serve others and create products that are both high quality and fulfilling to produce.
• Links the theme of authenticity to the practical outcome of improved service and product offerings.

"Because if you think about it that way, you actually serve them better because you're not lying thing."

The quote suggests that honesty in one's pursuits leads to better service because it eliminates the incongruence of pretending to care about something one does not.

"And then that way you can make a product that you'll be proud of and that they will enjoy consuming."

This quote connects the theme of authenticity to the tangible benefit of creating products that are both a source of pride for the creator and enjoyment for the consumer.