Becoming An Expert Businessperson with everything you already know how to do Ep 120

In a thoughtful discussion with Dr. Cashy, Speaker A emphasizes the importance of mastering the basics in business rather than seeking advanced tactics. They argue that consistent application of fundamental principles, such as providing excellent customer service and maintaining routine operations, is what distinguishes successful businesses and individuals. Using examples like fitness enthusiasts and Chick-fil-A's business model, Speaker A illustrates that the key to becoming an expert businessperson lies in the relentless execution of known strategies, rather than the pursuit of new, flashy techniques. This approach is not only humbling but also liberating, as it suggests that the path to growth and excellence is through remembering and consistently applying what we already know.

• Advancing in business often relies on mastering and consistently applying basic principles rather than seeking new, advanced tactics.
• Successful businesses differentiate themselves by never neglecting the basics.
• The basics in business include customer service elements such as greeting customers warmly, remembering their preferences, and ensuring product quality.
• Mastery of fundamentals is comforting as it implies that success doesn't necessarily require new information but rather the diligent application of what is already known.

"And one of the things that became more and more apparent, and that continues to become more and more apparent to Layla and I as our business continues to grow and as we grow, is that a lot of times, the advancing in business doesn't have to do with anything new, but has to do with remembering the basics."

This quote emphasizes the realization that business growth and advancement often hinge on the consistent application of basic principles rather than the discovery or implementation of new strategies.

• Being an expert in business is equated to never failing to perform fundamental actions.
• Consistency in delivering basic services is what sets exceptional businesses apart from average ones.
• Examples include the hospitality and food service industries, where the highest rated businesses are those that consistently deliver on what is expected without fail.

"But what separates the best businesses from everyone else is that they just never forget to do that, right."

The quote underlines the idea that the distinction between the best businesses and others lies in their unwavering commitment to executing the basics flawlessly.

• There is comfort in knowing that success doesn't always require new knowledge but can be achieved through the application of existing knowledge.
• Businesses should focus on being reminded of fundamental principles as much as, or more than, seeking new teachings.
• The quest for new and innovative tactics can distract from the importance of perfecting what is already known.

"So one of the things that Jim Lords quote for me a lot is like, we need to be reminded more than we need to be taught is that we always are looking for the new shiny tactic, the new hook, the new whatever."

This quote highlights the notion, as shared by Jim Rohn, that businesses often benefit more from reminders about the importance of fundamentals than from new teachings, suggesting a common preoccupation with novel strategies over established practices.

• Consistently performing fundamental tasks is crucial for making a business exceptional.
• Key fundamentals include posting new ads, working leads, energetic interactions, and personalized greetings.
• Providing a pre-qualifying questionnaire, facility tours, and showing before-and-after results are part of creating memorable experiences.
• Success comes from regular practice of known strategies, not from constantly seeking new tactics.

"Everything that makes the business amazing or exceptional is that you consistently and never forget to do the fundamentals."

This quote emphasizes the importance of maintaining consistency in executing basic business practices to achieve exceptional results.

"And when that happens, every single time, then you create memorable experiences."

The quote highlights the outcome of consistency - creating memorable experiences for customers, which is a cornerstone of business success.

• Successful individuals adhere to consistent routines, such as sleeping and waking up at set times, following morning rituals, exercising, and eating regularly.
• The discipline in personal habits translates to their success in business and other areas of life.

"The people who are advanced just do the things that we all know we should do. We just don't do them regularly."

This quote underscores that success is often about doing simple, well-known activities consistently rather than sporadically.

"They always do their routine in the morning. They always work out. Right. They always eat at the same time, whatever it is, right. They always do those things."

The speaker points out that successful individuals maintain strict routines, which is a key factor in their success.

• Entrepreneurs often seek advanced or secret tactics for success, but the reality is that success comes from mastering and consistently applying basic principles.
• Conversations with highly successful individuals reveal that there are no secrets; the difference lies in consistent application of the basics.

"But I can tell you, having now spoken with some people who are much higher than we are, there's nothing there. There's no secret. We don't know. They just do it."

This quote reveals that upon reaching higher levels of success, one realizes that there are no hidden secrets, only the consistent practice of basic principles.

"It's like they just don't know that. It's just like we just always do the basics and that's it."

The speaker reinforces the idea that success is not about knowing something others don't, but about consistently doing the basic things well.

• Entrepreneurs often prefer innovation and variety over process and consistency.
• The skills and mindset that help start a business are often opposite to those needed to scale it.
• Focusing on process and consistency can be difficult but is essential for long-term success.

"But what becomes difficult is actually doing things consistently. That's what's hard."

This quote identifies the challenge entrepreneurs face in maintaining consistency, which is crucial for success.

"As an entrepreneur, what you do is the thing that got you started, the thing that got you from zero to one, is literally the opposite of what takes you from one to infinity, right?"

The speaker notes that the entrepreneurial qualities that help launch a business are not the same as those needed to grow and scale it, highlighting the need for a shift in focus towards consistency and process.

• Entrepreneurial traits are essential to start a business but can become hindrances in sustaining and growing it.
• The initial drive to innovate and break the mold is counterbalanced by the need for consistency and routine tasks post-startup phase.
• Success beyond the startup phase requires unlearning certain traits and focusing on operational consistency.
• Entrepreneurs need to shift focus from seeking new and exciting ventures to perfecting and consistently performing the fundamentals.

"But everything after that point is all about the things that we hate doing. And that's why it's so hard, is because all of the traits that make us who we are are geared enough to get us to start. And then everything after that is about unlearning all of the things that started us into getting us to do the things that we need to do, that our customers need us to do, that the business needs us to do, which is about consistency."

This quote emphasizes the challenging transition from the excitement of starting a business to the mundane but essential tasks required for its continued success. It underscores that the qualities that drive an entrepreneur to begin are not the same as those needed to maintain and grow a business.

• Consistency is key to business growth and customer satisfaction.
• The focus should be on doing well-known tasks effectively and reliably rather than seeking constant innovation.
• Performing the basics consistently can lead to significant business growth and customer loyalty.

"We don't need to be taught. We need to remember what we need to already be doing. We know what those things are. We just aren't doing them, and our staff isn't doing them on a consistent basis."

This quote highlights the common knowledge of what needs to be done for business success but points out the gap in consistent execution by both business owners and their staff.

• Chick-fil-A's success is attributed to its unwavering commitment to fundamental customer service practices.
• The company's profitability and growth are not due to unique offerings but due to consistently excellent customer experiences.
• The cumulative effect of thousands of positive interactions leads to high ratings and strong word-of-mouth reputation.

"Because they never don't do the fundamentals. They always smile, they always greet you, they're always excited, they're always kind. You know what I mean? It just happens every single time. And that's the difference."

This quote illustrates the consistent application of basic customer service principles as the cornerstone of Chick-fil-A's success. It demonstrates how reliability in the customer experience can differentiate a business in a crowded market.

• Dr. Cashy emphasizes the necessity of executing fundamentals in business operations.
• The message is a reminder to business owners to focus on what is already known but often neglected in pursuit of novelty.
• Consistent execution of the basics is presented as a strategy for business growth and customer satisfaction.

"And so that was my message for today, is that becoming an exp"

Although the quote is incomplete, it suggests that Dr. Cashy's message for the day was to encourage business owners to excel by focusing on fundamental business practices.

• Emphasizes the significance of consistently applying known skills rather than constantly seeking new knowledge.
• Highlights the critical role of personal development in enhancing leadership and team performance.
• Stresses the importance of getting oneself and the team into the best possible state for execution.

"A lot of times isn't about learning more things. It's about remembering to do the things that you already know how to do and making sure that they get done every single day, all the time."

This quote underlines the idea that success in business often relies on the consistent application of existing knowledge and skills, rather than the accumulation of new information.

• Acknowledges the timeless nature of the principles in Dale Carnegie's book.
• Suggests that the book's lessons are fundamental to human interaction and not just business.
• Advocates for regular revisiting of the book to internalize its teachings fully.

"And ironically, it's not about business, it's about being a person, right? How to make friends, influence people. Dale Carnegie. And the reason it's lasted this long is that none of it, it should be called the fundamentals of people, right?"

The quote reflects on the universal applicability of Dale Carnegie's book, indicating that its content is foundational to interpersonal relationships and effective communication, transcending the business context.

• Recognizes the difficulty in consistently applying the principles from Carnegie's book.
• Lists specific behaviors like remembering names, smiling, and taking responsibility as examples of actionable advice from the book.
• Suggests that success is attainable by fully committing to these fundamental actions.

"And if you were to just execute every single thing in that book, you would be phenomenally more successful than you are."

This quote posits that the key to significant improvement in personal and professional success lies in the diligent application of the principles outlined in Carnegie's book.

• Advises focusing on mastering and executing already known strategies before seeking new information.
• Questions the utility of learning new things without implementing what is already known.
• Encourages giving oneself permission to pause on acquiring new knowledge until one has acted on existing knowledge.

"Because there's literally no point in adding more information when you aren't even doing the things that you know you should be doing."

This quote suggests that the pursuit of new knowledge is futile if one does not practice and master the knowledge they already possess.

• Expresses well-wishes to the audience, encouraging an excellent day.
• Invites the audience to interact with the content through likes and comments.
• Signs off with a casual and friendly tone, hinting at future interactions.

"So, lots of love, guys and gals. Hope you have an amazing day. And I'll catch you guys on the flip side."

The quote serves as a warm closing statement, fostering a sense of community and ongoing engagement with the audience.