In this episode of 20 VC, Harry Stebbings interviews Linda Leanne, co-founder and CEO of Common Room, a platform that unites organizations and their communities. Linda discusses her journey from Amazon, where she learned the value of customer-centric, community-driven product development, to venture capital and ultimately founding Common Room. She emphasizes the importance of aligning with core values, the ability to pivot based on customer feedback, and the strategy of hiring experienced talent for a remote startup environment. Linda also touches on her unique approach to competition, viewing it as organizational inertia rather than other companies. Throughout the conversation, she underlines the significance of persistence, customer pain points, and the role of intuition in decision-making. The episode also features endorsements from notable figures like Dylan Field of Figma and insights on fundraising during the COVID era, highlighting the $50 million raised from top VCs and angels.
This is 20 vc with me, Harry Stebbings, and I'm very excited to say we now have transcripts for many of our episodes. And so if you want to sign up for them, you can on the Twentyminutevc.com. But to the show's day and the charisma and energy that this person brings to every meeting, every interaction, it's just incredible. And it's been such a pleasure to get to know her over the last year. The company has been in stealth for the last year, raised three rounds of funding in that time from some of the best in the business. And just yesterday they made their unveiling to the world. So I'm very, very excited to welcome Linda Leanne, cofounder and CEO at Common Room, the place where your organization and your community come together. To date, Linda has raised over $50 million with common room from the likes of Danny Rhimer at Index, Sarah Greylock, Dylan Field at Figma, Dick Costello, and of course, 20 vc fund. Prior to changing the world of community, Linda spent close to three years at Amazon as a senior product manager on AWS and Alexa. And before Amazon, Linda was on the other side of the table in venture as an associate at Madrona. I'd also have to say a huge thank you to Linda's cofounders, Francis and Veraj, and then also Chris at index, for providing some fantastic question suggestions today. I really do so appreciate that.
The quote introduces the episode, the guest Linda Leanne, and her achievements, including raising significant funds for Common Room and her previous experience in tech and venture capital.
I think one of the biggest things for me is when I was starting out as a founder, I scoured podcasts and articles, reading stories about aha moments. And kind of now being on the other side of it a little bit, I've realized that aha moments aren't really a moment. And for me, I think there were really three ingredients to my aha moment in building common room that happened over the course of probably years.
Linda explains that her founding moment was not instantaneous but a series of experiences and insights that led to the creation of Common Room.
I think one of the biggest learnings I had from Amazon was the way in which an organization can align around a set of core values, well, Amazon calls them leadership principles, to really permeate every aspect of the company's culture and decision making.
Linda shares her key takeaway from Amazon about the importance of core values in shaping a company's culture and operations.
Yeah. So I think there's two pieces to this. The first is people need to k
The quote is incomplete, but Linda begins to address how to truly instill values within a company, suggesting that it's a multifaceted process.
We do a core values based interview where we send the candidate our values, and we say, we're going to ask you questions as part of this interview process that map directly to figuring out whether or not you have these values, whether or not you share these values with us.
This quote explains the company's interview process, which is designed to evaluate if a candidate's personal values align with those of the company.
So when we have a difficult decision to make that has trade offs, we speak in the language of our values.
This quote emphasizes the importance of using company values as a framework for making challenging decisions.
Strive for simplicity. So this conversation is starting to overcomplicate the problem. Let's strip it all down and think about the most simple solution.
This quote illustrates the company's commitment to simplicity in problem-solving and decision-making.
Crafting excellence can mean different things at different times. And for us right now, it's around launching amazing product features quickly and at a very high bar of quality, including stability and reliability.
This quote defines what crafting excellence means for the company at the current time, highlighting the dynamic nature of their values.
You have to be willing to change your values. Right now, we're actually thinking about changing two of them because we don't use them very much in our day to day life.
This quote underscores the need for flexibility in a company's values, allowing them to change in line with actual practices and discussions within the company.
It's about a core fundamental point that you can all, as a team and as leadership, align on as being like a primitive.
This quote explains that good values are those that resonate with everyone at a basic level and provide clear guidance for the team's actions and decisions.
One of the most compassionate things you can do in life or in work is to speak the truth and to speak it transparently, even when it's as difficult as letting someone go.
This quote reflects the belief that honesty and transparency are forms of compassion, especially in tough situations.
Being compassionate is the how. And that's something that's incredibly difficult, much harder than simply speaking directly.
This quote differentiates between the content of communication (what is said) and the manner of communication (how it is said), emphasizing the importance of compassion in the latter.
We're not going to give feedback as a shit sandwich. We're just going to give feedback directly and transparently and honestly.
This quote describes the company's straightforward approach to delivering feedback without sandwiching it between compliments.
We did not want to put a super ambitious person who's just starting out their career into an isolated room and put the onus of reaching out to folks on the team and getting help on them.
This quote explains the company's rationale for hiring experienced individuals who can work effectively in a remote setting without the need for close supervision or the benefit of in-person learning.
I reached out to Francis and Viraj on LinkedIn, and they ignored me. I didn't hear back from them at all.
This quote describes the initial stage of the "long poach," where the outreach does not immediately yield a response but sets the stage for future engagement.
"And when I felt like I had a new level of insight or I had reached kind of a plateau in terms of progress, I reached back out to them and I would update them."
This quote highlights the strategy of re-engaging potential co-founders by sharing new insights and progress to maintain their interest and potentially secure their commitment.
"It's almost like sports, right? You practice and then you lose. You practice and one day you win."
This analogy conveys Linda's belief in the power of persistence and learning from failures as a pathway to eventual success.
"I am horrible at administrative tasks and logistics and everything there... I realize that I'm bad at those things and I'm okay delegating."
This quote illustrates Linda's realization of her limitations and her decision to delegate tasks where she does not excel, allowing her to focus on her strengths.
"So I process data in this way where everything that I receive as inputs, I file away... it's almost impossible for me to not ignore it."
This quote explains Linda's rational approach to decision-making, which involves accumulating and organizing data until the evidence is too compelling to ignore.
"Intuition is the summation of that hard, logical reason, plus a lot of subconscious things that you may not really fully understand in the moment."
The quote captures Linda's perspective on intuition as a complex interplay of rational analysis and subconscious insights.
"We focused on that maniacally. So I think with respect to funding, we just wanted to, first of all, both of our rounds have been opportunistic, and we're working with investors who had a deep, deep experience and thesis in the space."
This quote emphasizes the strategic approach to fundraising, focusing on customer needs and leveraging opportunities with investors who share a vision for the company's direction.
"I focus on two main things. Who is my customer as a person? What do they want for their team and their work? And then secondarily, what are their pain points and what's getting in the way of the things that they want to do."
Linda's quote underscores the importance of a customer-centric approach to discovery, prioritizing an understanding of the customer's desires and challenges over the precise wording of questions.
We want to listen to the problems, and then we need to go and innovate on behalf of our customers to figure out and propose a plausible solution.
This quote emphasizes the importance of listening to customer problems and the company's responsibility to innovate and find solutions on their behalf.
I hate reading books now. I don't really read because for most of my childhood and all through college and even beyond, I read like five books a week.
Linda explains her current aversion to reading, which is a result of the intensive reading habits she developed throughout her academic and personal life.
I genuinely don't think for what we're trying to do, any company at all is the competition.
This quote conveys Linda's belief that their true competition is the status quo rather than other companies in their space.
I think the first angel was Dylan Field at Figma.
Linda attributes the first angel investment in Common Room to Dylan Field, highlighting his support and passion for community-driven growth.
I don't like bananas because of the way that they sound when they're being chewed.
Linda describes her dislike for bananas based on the sound they make when chewed, indicating a strong sensory response.
The most challenging element is the space between the greatness that I know that we can achieve and the work that it's going to take to get there.
This quote highlights the challenge of bridging the gap between the vision for the company and the practical work needed to achieve it.
The horrible situations of today will be the kind of happy hour stories of tomorrow.
Linda presents a positive outlook on difficult situations, suggesting that they will eventually be looked back on with humor.
I think in the next five years, we'd love to inspire, encourage, challenge more organizations... to become more community driven.
Linda expresses her five-year vision for Common Room, which involves promoting a community-first ethos among organizations.
Carter makes it as easy to issue equity to your employees as it is to issue payroll.
This quote introduces Carter as a solution for simplifying the process of issuing equity to employees, highlighting its ease of use.