You're a podcaster who loves digging into the backlots of cult and indie cinema. You're juggling a DSLR camera in one hand and a podcast microphone in the other.
Your passion is unquestionable. But your audience size? It's more indie than you'd like.
You understand that your niche might not draw crowds like the latest Marvel blockbuster, but you can't shake the feeling that there's a vast untapped audience out there who would love your stuff — if only they could find it. But how do you reach them? Where are they hanging out?
Let's uncover three unexpected, yet highly practical strategies to help you catapult your podcast listener numbers.
In this blog, you’ll learn:
Here's a fact that might surprise you: niche is good. People crave specificity, expertise, and content that's tailored to their interests.
According to ImprovPodcast, niche podcasts are a rapidly growing aspect of the industry and show a lot of potential for success.
Your niche is your strength, not a weakness. Instead of seeing it as a hindrance, think of it as an advantage. You have a unique offering, and you need to embrace it.
Here's how you can find your niche group:
Know your audience and understand them deeply.
That's your 'avatar.' These are people interested in cult movies and indie filmmaking, who have the potential to become loyal listeners. Dig into data – age, gender, interests, behavior, the social platforms they frequent, their favorite filmmakers – everything.
SemRush, listed down several ways to gather data on audience demographics and interests. Here are some methods:
Once you know your avatar, find out where they hang out. Online forums, Facebook groups, Reddit threads, or perhaps a good old-fashioned film festival? Be there, engage with them, offer insights, and subtly plug your podcast.
For example, on Twitter, Social Media Today suggests seeing who is using hashtags most often. On Facebook, you might have to friend some people in your industry. On LinkedIn, participate in industry groups. The key is to follow people key in your market.
Connect with influencers within your niche – bloggers, YouTubers, film critics, even indie filmmakers. Collaborate with them on podcasts, interviews, and cross-promotion.
This method is supported by MagicLinks, who said fostering strong influencer relationships early and putting your brand in front of the right people on social media can be instrumental to building a base of niche creators who are qualified and willing to promote your business.
Find influencers with a complimentary niche, so get to know their focus points. Make sure that the niche influencer is using social media to promote brands they know and care about.
Collaborations can work wonders. Try ‘lateral promotion'. It means promoting your podcast on other podcasts that already have a significant listener base. Here’s how to use this to your advantage:
Let them share their insights on your platform and reciprocate.
The Influence Marketing Hub shared how you can successfully approach other podcasters to collaborate on a lateral promotion. Consider these strategies:
Swap promotional clips that can be inserted into episodes.
Looking for something more novel?
Rephonic has creative ideas for podcast collaborations beyond the promo swaps.
Approach podcast platforms for bundle promotions. For instance, your podcast could be promoted alongside a series on indie games or graphic novels. One approach is to reach out to podcast platforms directly and propose a bundle promotion.
Indie By Design is an independent publisher of premium books that celebrate the creativity, culture, and people of video games. Humble Bundle is a company that offers bundles of video games, books, and software, with a portion of the proceeds going to charity. The Creative Penn Podcast covers writing, publishing options, book marketing, and making a living with writing. By identifying podcasts and platforms that align with your podcast's content, you can increase your visibility and reach a wider audience.
In the race to gather a global audience, we often forget about the audience closer to home. Tap into your local community.
Here’s how you can do it:
Film screenings, interviews with local indie filmmakers, or movie-themed trivia nights — use these events to promote your podcast. The Podcast Host recommends in-person podcast promotion by joining a local club or society, attending conferences or conventions, running a booth, or organizing a session, panel, or workshop.
Get interviewed on local radio, TV stations, or newspapers. Local audiences can be a great starting point to gather an initial, loyal listener base.
Part of this, Castos suggests that word-of-mouth advertising is one of the most effective podcast marketing strategies available.
Partner with local businesses like theaters, comic book stores, or coffee shops to display your podcast flyers, or play episodes in-store. Here are some resources to help you get started:
Every podcaster's journey has its share of uphill battles, but when you're armed with a few counter-intuitive strategies, the ride gets a tad smoother. Remember, the size of your niche does not determine your podcast's potential. It's about understanding your listeners and knowing how to reach them where they are.
Podcasting, particularly in a niche as specific as yours, isn't a one-size-fits-all game.
But the right tactics, like embracing your niche, leveraging lateral promotion, and starting local to aim global, can be game-changers.
Embrace the adventure that lies ahead. After all, every podcast has its twists and turns. It's how you adapt to them that will shape your ending.
Don't miss out on the latest and greatest from Deciphr.