So, you're a seasoned podcaster. You've got Twitter, Facebook, and Instagram down pat, and you're churning out audiogram trailers like a well-oiled machine. Now, you're thinking of expanding to TikTok and you're not quite sure how to go about it.
In this blog, you’ll learn the following tips:
Let's get one thing straight, TikTok isn't just another social media platform; it's a culture in itself. It's not about polished, professional content; it's about authenticity, creativity, and fun. So, if you're approaching it with a traditional social media mindset, it's time to flip the script.
To be fully immersed in the TikTok Culture, here’s what you need to do:
For example, the podcast Call Her Daddy has effectively used TikTok to grow their audience. They share funny and relatable clips from their episodes, which often go viral and attract new listeners. This allows viewers to capture snippets of their latest episodes.
This strategy enabled them to reach 2.1 million followers and 50.8 million likes on the platform alone.
Pro Tip: TikTok is all about short, engaging content. So, how do you condense an hour-long podcast into a 60-second video? You don't. Instead, you create micro content - bite-sized pieces of your podcast that are designed to intrigue and engage.
Here's how you do it:
In the world of marketing, influencer collaborations are hardly a novel concept. But it's surprisingly underutilized in the podcasting world. But here's the kicker - collaborating with TikTok influencers can be the secret sauce that takes your podcast from good to great.
Here's how you can start collaborating:
Take Tiktok Talks for example. They feature all of your favorite Tiktok creators and leverage on their following to grow its engagement.
Pro Tip: TikTok duets are a unique feature of the platform that allows users to create content alongside another user's video. This is a fantastic way to engage with your audience and other podcasters.
To use this feature for your podcast, you should:
TikTok's algorithm is a beast, but it's a beast you can tame. Unlike other platforms, TikTok's algorithm is designed to promote content discovery, making it a good chance for creators to expand their reach.
So how do you leverage the algorithm? Here's how:
Pro Tip: TikTok is a whirlwind of trends. Whether it's a quirky dance, or a viral issue, these trends are the lifeblood of the platform. Ride on them.
On TikTok, the Trending Page is a great resource for finding trends. It displays a range of current trends and allows you to see how other creators are interpreting them. You can also find relevant influencers by searching for specific hashtags. Still, the best way to identify a TikTok trend is to simply use the app. Scroll through your home page, explore, and pay attention to what you're seeing and hearing.
As a podcaster, you can harness these trends to amplify your podcast's reach. Here's your roadmap to trend-jacking:
The Saving Grace podcast ticked off all the right boxes on TikTok. They share teasers for their latest episodes, using attention-grabbing 'clickbaity copy' on their covers. They master the art of a strong call to action at the end of their videos, ensuring viewer engagement. Moreover, their consistent branding is on point! Just spending 10 seconds on their TikTok page gives you a solid understanding of what the show is all about.
In conclusion, TikTok is not just another social media platform, it's a culture, a community, a stage where authenticity and creativity reign supreme. This means that as a podcaster, TikTok can offer you an incredible opportunity. You can reach into this bustling ecosystem and expand your own reach, amplifying your voice. And there are numerous ways you could do this.
Whether it's by immersing yourself in the TikTok culture, collaborating with influencers, or leveraging the algorithm, each strategy offers a unique pathway to connect with your audience and grow your podcast.
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