AI in Podcasting

Let’s Be Real—These are the ONLY 4 AI Tools Worth Using For Podcast Marketing

Oct 13, 2023

IN A GIST

What if there was a way to strip away the grind of marketing and get back to the parts of podcasting you ACTUALLY love?


With AI, you can say goodbye to the days of juggling dozens of roles in an effort to get your show running. Instead of being a podcaster, producer, editor, marketer, and PR head all at once, AI-powered tools can help you use your time better and take the manual tasks you dread doing off your plate.

Although it might seem like a pipe dream at first, it’s actually possible—especially when you start using the four AI-powered podcasting tools we’re about to share with you.


Let’s look at everything you need to know before making a much-needed transition to an AI-powered workflow: 

  • The Emergence of AI in the Podcasting Industry
  • The Imperative for Podcasters to Embrace AI
  • 4 AI-powered Tools Podcasters Need In Their Workflows, ASAP!

MAIN ARTICLE

The Emergence of AI in the Podcasting Industry

Let's talk about AI's place in the podcast sector for a little bit.

Gone are the days when you needed a whole team or a bunch of fancy equipment to start a podcast. Now, all you need is a good idea, a decent microphone, and the right AI tools.

Nowadays, AI is taking boring, repetitive tasks and making them a breeze with the help of elevated convenience and effective solutions. 

Need to transcribe your latest episode? There's an AI tool for that. 

Want to clean up your audio and make it sound like you recorded in a professional studio? Yep, there's an AI tool for that too. 

But, it's not just about making things easier. 

AI’s opening up the world of podcasting to everyone.

It doesn't matter if you're a tech whiz or can barely work your email—with AI, anyone can share their voice and their story while making full-time podcasting an achievable feat. 

The Imperative for Podcasters to Embrace AI

If you're a podcaster and you're not utilizing AI tools, you're not just overlooking what could be a “quick hack”—you're missing a significant opportunity. 

AI is not just a buzzword—it's a powerful tool that can help you conserve time, broaden your reach, and enhance the quality of your content. With it, you can streamline your workflow by automating the tasks that take up your time and energy.

From transcribing episodes to editing audio, AI tools can handle the heavy lifting, freeing you up to focus on what you do best: creating compelling content. 

On top of speeding things up, AI can help you improve the quality of work you put out. AI tools can refine your audio, enhance your marketing, and provide insights that can help you connect with your audience on a deeper level.

From AI-powered marketing tools that can optimize your social media strategy to sophisticated analytics that can provide you with a deeper understanding of your audience, AI can help you reach more people and make a bigger impact.

Embracing AI isn’t just a smart move for podcasters—it's an imperative. Capitalizing on it and following suit presents an opportunity to leverage the power of technology to create better content, reach more people, and ultimately, make a bigger impact. 

So, if you're a podcaster and you're not yet utilizing AI, the question is not why—but why not?


4 AI-powered Tools Podcasters Need In Their Workflows, ASAP!



Looking to take your podcast marketing strategy to the next level? There's hundreds out there, ranging from the complicated to the simple, the costly and the free. To make the decision-making easier on you, here’s a detailed rundown of AI-powered solutions you should add to your toolkit: 


1. Koolio.ai

This AI-powered platform delves into the heart of your podcast, studying its unique characteristics to formulate a personalized marketing strategy.

It's not about a one-size-fits-all approach, but a tailored plan that fits your podcast like a glove. 

How you can use it for podcast marketing:

Koolio.ai pinpoints the most effective channels for promotion, aligning its recommendations with your podcast's specific audience and genre. It even optimizes posting times, aligning with the peak activity periods of your listeners. Beyond that, Koolio.ai crafts engaging social media posts, freeing you from the task of devising captions and hashtags. 

Pricing:

  • Free Plan - $0/month (up to 10 minutes per project)
  • Pro Subscription Plan - $20/month, $200/year (up to 30 minutes per project)\


What we like about Koolio.ai:

✅ It’s user-friendly—making it easy to use for even the least-techy podcasters;

✅ Recording, editing, and publishing on Koolio.ai is straightforward, trimming down the gap between your podcast and its future appearances on popular podcast platforms, and;

✅ It also has direct sharing to social media platforms, which means that you and your listeners can easily share your podcasts on even more screens and feeds.


How it works:


Step #1: Go ahead and visit the Koolio.ai page and click on “kooliospace” to get started.




Step #2: Sign up for an account.

Step #3: Once you’re registered, go ahead and click that plus sign on the bottom to start your first project.

Step #4: After clicking the plus sign, you’ll have two options: either you can record a podcast episode or upload an already-finished podcast episode.

Step #5: Whether you’re uploading an episode or recording one, you’ll be asked this question, which can be answered with either a yes or a no.



Step #6: Once your project’s done uploading, go ahead and access it on the library page by clicking the name or title.



Step #7: After clicking, you’ll have the choice to either view or delete the project you just uploaded.

Step #8: When you click view, you’ll be taken straight to this page where you have the option to either view the transcript of your podcast episode or upload it for distribution on different platforms!


A testimonial about Koolio.ai from an actual podcaster: 

2. Deciphr AI

Deciphr AI is redefining content production.

Developed by podcasters, for podcasters, this AI-powered tool takes a single piece of content and transforms it into a collection of multimedia assets. 

How you can use it for podcast marketing:

Imagine recording a podcast episode and then having it automatically transcribed, summarized, and converted into engaging social media posts, blog articles, tweet threads, and more. Deciphr AI offers instant content generation with show notes, timestamps, accurate transcripts, and pulled quotes—saving you hours of brainstorming and writing. It's akin to having an entire content production team at your disposal, helping you maximize the potential of every podcast episode.

Pricing:

  • Flexi Free - $0/month (TEXT-ONLY content suite, 40 minutes of content) 
  • Basic Plan - $29/month (TEXT-ONLY content suite, 240 minutes of content—includes access to real-time content editor function) 
  • Video Creator Plan - $69/month (TEXT and MEDIA content suite, 240 minutes of usage—includes access to AI Tracking and Clip Finder functions)

(Discounted yearly rates are also available


What we like about Deciphr AI:

✅It has a user-friendly interface, which makes it easier for you to navigate the website well enough to generate and find the content you’re looking for out of your podcasts;

✅It supports a growing range of file formats for text, audio, and video files—namely TXT, DOC, DOCX, MP3, WAV, MP4, MOV, and WEBM;

✅It generates transcripts and timestamps that are as accurate as can be with the help of cutting-edge AI integration—far more accurately than other options in the market, and;

✅With its ability to generate show notes, chapters, transcripts, pulled quotes, articles, social media captions, video reels, and audiograms, you’ll have all your podcast marketing essentials in one place.


How it works:

Step #1: To start things off, head over to the Deciphr AI website and register for an account. 

Step #2: After registering, you’ll be taken to the homepage where you’ll see the upload button on the upper left side of the screen—go ahead and click it!

Step #3: To get content and marketing materials out of your podcast episode, you can either drag and drop your file or click the “choose file” button to upload! 

Step #4: Once your podcast episode’s text, audio, or video is up, you’ll have the option to trim your file and add speaker names for the transcript—so pre-process prep as much as you’d like.

Step #5: After making the necessary adjustments, just wait for Deciphr AI to process your file (you can also check how long it’ll take by checking the ETA indicator above the upload window.)

Step #6: And there you have it! A full content suite straight out of your podcast episode—to download everything, just click the download button beside the title of your project and download all that you need!


A testimonial about Deciphr AI from an actual podcaster: 

3. Podcastle

Podcastle is an AI-powered platform designed to help podcasters streamline some of the most crucial steps in their processes, from hosting to promoting and growing their shows.

When used to the fullest, it can become any podcast's command center, allowing creators to automate most of their once-tedious tasks in one place. 

How you can use it for podcast marketing:

Podcastle isn’t just a solution for episode creation—it also helps with promotion. It offers a suite of marketing tools designed to help you reach a wider audience, giving you your own personal AI-powered marketing team that’s working tirelessly to get your podcast in front of the right people. 

Pricing:

  • Basic Plan - $0/month (unlimited audio recording, 3 hours of video recording per month) Storyteller
  • Plan - $14.99/month (unlimited audio recording, 8 hours of video recording per month) 
  • Pro Plan - $29.00/month (unlimited audio recording, 20 hours of video recording per month)

 

(Discounted yearly rates are also available


What we like about Podcastle:

✅Podcastle has a simple, easy-to-use, and intuitive interface that provides users with an easier experience getting nearly every stage of their podcast recording and podcast marketing processes done;

✅It has video trimmer and video editing features that make it easier to prepare podcast episodes and episode trailers for posting on social media sites, and;

✅It also has a feature that lets you create short podcasting ads that you can download and easily integrate into other podcast episodes that you're guesting in.


How it works:

Step #1: First, go ahead and visit the Podcastle website and sign up for a Podcastle account.



Step #2: You’ll be taken to a couple check-in pages to get things started. Go ahead and fill out all the necessary details so Podcastle knows you and your project better.



Step #3: Go ahead and upload the file of the podcast episode that you’ll need to market—the post-upload wait time won’t take any longer than a few minutes.

Step #4: Once your podcast episode’s uploaded, you can find it back on the main page, where it’s available for you to use, polish, and publish.


A testimonial about Podcastle from an actual podcaster: 

4. ChatGPT

ChatGPT is more than just an AI language model—it's a virtual content writer and marketing pro.

Developed by OpenAI, this AI standout can logically generate text that closely resembles human writing based on the input it receives.

How you can use it for podcast marketing:

With ChatGPT, you can ensure your podcast marketing content is engaging, professional, and tailored to your audience. Similar to having a skilled content writer on your team, it can articulate your thoughts effectively and create content that resonates with your audience and reflects the unique voice of your podcast—all in a matter of minutes.

Pricing:

  • ChatGPT Free - $0/month 
  • ChatGPT Plus - $20/month


What we like about ChatGPT:

✅It’s easy to access—and has a free option for podcasters to try out and get a better feel of before fully integrating it into their workflows;

✅The Plus plan comes with an easy-to-use, simplified plugin integration feature, which lets you use additional tools like WebPilot to make better output more efficiently, and;

✅It generates content in a matter of seconds—or sometimes minutes, depending on your prompts—which makes it a great tool for trimming your turnaround times.


How it works:

Step #1: To start using ChatGPT, go over to the app’s website and either log in or sign up for an account.

Step #2: Once you’ve logged in, go ahead and prompt to your heart’s content!

(But if you want to make the most out of OpenAI’s flagship application, check this guide out to get the scoop on 6 prompts that can help you take your podcast promotion strategy to the next level!)


A testimonial about ChatGPT from an actual podcaster: 

(Taken from an article written by Kristin Quiroz Bayona)


Final Words

In the dynamic world of podcasting, these AI tools are not just helpful—they're essential. They streamline your workflow, halve your work hours, enhance your content, and help you connect with your audience in more meaningful ways. 


The world of podcasting is evolving, and AI is leading the charge. So why not give them a try? 

Don't miss out on the latest and greatest from Deciphr.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.